
The Japanese hair care brand 'fino' has appointed ILLIT's Wonhee as the new brand ambassador and is launching the 'Glow in motion' campaign. This campaign conveys the message that the healthy shine achieved through 'fino' in various daily movements leads to confidence. The newly appointed face of the brand, Wonhee, will express the product strength and trendy brand identity with her unique refreshing and energetic image, aiming to expand connections with the MZ generation. A brand representative explained, 'We selected Wonhee as the ambassador because her bright and healthy image aligns with the 'Glow in motion' campaign.' Wonhee stated, 'I believe that the shine of swaying hair during performances on stage affects the completion of styling, and I am happy to convey the value of shining hair with confidence in every moment of daily life with 'fino.' I also want to share my personal hair care know-how with many people.' In conjunction with the campaign launch, 'fino' will participate in the 'Olive Young Pick' promotion, which will be held from April 1 for one month at major Olive Young stores nationwide and online malls, offering discounts of up to 31%.
ILLIT has released a highlight medley for their upcoming 4th mini-album 'MAMIHLAPINATAPAI,' stirring excitement among fans. The video features self-shot moments by members, resonating with young audiences. The title track 'It's Me' explores relationship uncertainties with a catchy techno sound. Other tracks like 'GRWM' and 'paw, paw!' showcase diverse styles. More teasers will follow, leading up to the album release on April 30.
Mocha of ILLIT has temporarily suspended her activities due to health concerns, as confirmed by her agency BELIFT LAB. She reassured fans with a message and photo, stating she will return soon. The agency emphasized prioritizing her recovery over her schedule, especially with the group's upcoming comeback.
Mocha from ILLIT is halting activities due to health concerns, as stated by BELIFT LAB. The agency emphasizes the importance of recovery, leading to Mocha's absence from scheduled events. Although Mocha is eager to return, the focus remains on health, with updates on her return expected after careful monitoring. ILLIT is set to release their 4th mini-album on the 30th and has a festival planned for May 5.
On April 16, ABC-MART will launch FILA's new ECHAPPE models, including the stylish 'FILA ECHAPPE VC v2' and luxurious 'FILA ECHAPPE VC v2 LX'. Both models feature a trendy Mary Jane style with ballet shoe laces, combining sportiness with femininity. They offer excellent cushioning and antibacterial properties, making them perfect for various spring/summer outfits. The new visuals showcase Yuna and Iroha enjoying a leisurely afternoon.
ILLIT has emerged as a top OST artist in Japan, gaining attention with their 3rd digital single 'Bubee'. The song, featured as the opening for the anime 'Magical Sisters Lulut Lily', has captivated both anime and music fans. Their Korean version was released shortly after, showcasing their charm and talent. ILLIT's previous success with 'Almond Chocolate' further solidifies their popularity, leading to numerous OST requests. They are set to release their 4th mini-album 'MAMIHLAPINATAPAI' on the 30th, promising to showcase their diverse appeal.
BTS has been nominated for 'Artist of the Year' at the American Music Awards, marking their second nomination after winning in 2021. They compete against major artists like Taylor Swift and Bruno Mars. Additionally, ILLIT and KATSEYE have received nominations, highlighting their growing influence in the global music scene. The awards will be held on May 25 in Las Vegas.
ILLIT has boldly transformed for their 4th mini-album 'MAMIHLAPINATAPAI', releasing concept photos that reflect the theme of their song 'Mamihlapinatapai'. The members exhibit striking new looks, contrasting previous styles. The album drops on April 30, promising a fresh visual experience.
Wonhee from ILLIT made her debut as a model for the Korean cosmetics brand rom&nd at a pop-up event for their new Juicy Flash Lip Oil. The event featured presentations, a talk session with longtime model Jiyoung, and interactive experiences for attendees, showcasing the brand's vibrant aesthetic and product range.
BTS made a full comeback, wearing blue SWIM jumpers that sparked a wave of dance challenge videos from HYBE artists. Notable performances include SEVENTEEN's Hoshi in military attire, TOMORROW X TOGETHER showcasing their choreography, and ENHYPEN's Jay and Sunu's creative skit. Other idols also joined in, creating a buzz with their own videos.
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