Japanese haircare brand fino partners with Wonhee for the 'Glow in motion' campaign, promoting healthy, shiny hair for confidence.
March/26/2026 16:06
The Japanese hair care brand 'fino' has appointed ILLIT's Wonhee as the new brand ambassador and is launching the 'Glow in motion' campaign. This campaign conveys the message that the healthy shine achieved through 'fino' in various daily movements leads to confidence. The newly appointed face of the brand, Wonhee, will express the product strength and trendy brand identity with her unique refreshing and energetic image, aiming to expand connections with the MZ generation. A brand representative explained, 'We selected Wonhee as the ambassador because her bright and healthy image aligns with the 'Glow in motion' campaign.' Wonhee stated, 'I believe that the shine of swaying hair during performances on stage affects the completion of styling, and I am happy to convey the value of shining hair with confidence in every moment of daily life with 'fino.' I also want to share my personal hair care know-how with many people.' In conjunction with the campaign launch, 'fino' will participate in the 'Olive Young Pick' promotion, which will be held from April 1 for one month at major Olive Young stores nationwide and online malls, offering discounts of up to 31%.
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