ENHYPEN's Son Heung is appointed as the official ambassador for MUSINSA, enhancing K-fashion's reach in China with his influence.
October/24/2025 14:52
ENHYPEN's Son Heung has been appointed as the official ambassador for 'MUSINSA CHINA'. Son Heung is a fashion icon attracting attention from fans worldwide and Generation Z through his stylish outfits. In particular, he has a solid fandom and influence in China. MUSINSA explained, 'We judged that Son Heung, who has high popularity in China, is the best person to expand the world of K-fashion.' The brand plans to advance its business expansion in the Chinese market based on his personality and influence. Recently, MUSINSA opened a flagship store for 'MUSINSA STANDARD' on TMALL, China's largest e-commerce platform, surpassing 500 million won (approximately 5.326 million USD) in transaction volume within two weeks. They are rapidly spreading K-fashion by additionally opening the 'MUSINSA FLAGSHIP STORE'. On the 27th, they will hold a campaign with Son Heung titled 'Same Style, Same Look' and a special exhibition. In this event, Son Heung will select products he personally wore to enhance intimacy with buyers. A MUSINSA representative stated, 'Son Heung is a fashion icon with an unconventional personality, completing his unique style. He will demonstrate high synergy with MUSINSA, leading K-fashion trends.' • ENHYPEN's Son Heung covers Vaundy's 'Dancer'! Attention to his meticulous direction (video available) • ALPHA DRIVE ONE, born from 'BOY PLAN 2', makes its first appearance! The first lineup for '2025 MAMA AWARDS' is revealed.
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EL CAPITXN, a producer at BIGHIT MUSIC, expressed anger on Instagram over fans blaming him for Heeseung's departure from ENHYPEN. He criticized fans for their selfishness and closed his social media comments due to ongoing backlash. Heeseung recently left ENHYPEN to pursue a solo career, which some fans attribute to EL CAPITXN's influence.
ENHYPEN's video content 'EN-O' CLOCK' has been announced to be on hiatus. This follows the recent departure of member Heeseung, who expressed his heartfelt sentiments in a letter, stating his decision was made to better support the group. ENHYPEN will continue as a six-member group, with Heeseung focusing on his solo career.
On the afternoon of the 12th, ENHYPEN members Jungwon, Sunghoon, and Jay attended the opening event for 'Prada White Sun' at Lotte Department Store in Songpa, Seoul. This marks the first time they shared their feelings after Heeseung's departure, expressing support for his new start.
ENHYPEN's Heeseung has announced his unexpected departure from the group, citing personal musical aspirations. The agency BELIFT LAB confirmed the decision, stating the group will continue as a six-member unit. Fans are shocked, especially after recent health issues and a canceled event. Heeseung expressed his desire to prepare for solo activities while respecting his former bandmates.
After Heeseung's departure, ENHYPEN sent a heartfelt message to fans, ENGENE, expressing their concern for their feelings and promising to grow and create happiness for them. They emphasized the importance of their time together and their respect for Heeseung's decision, vowing to remain strong and grateful for ENGENE's support.
ENHYPEN has restructured to a six-member group with Heeseung leaving to focus on his solo career. BELIFT LAB stated this decision respects Heeseung's musical aspirations while allowing both the group and Heeseung to grow. Heeseung expressed gratitude to fans and promised to prepare for future engagements.
ENHYPEN's Heeseung has officially announced his departure from the group to focus on his individual musical goals. BELIFT LAB confirmed that the group will continue as a six-member unit and expressed gratitude to fans for their support. Heeseung will release a solo album as part of BELIFT LAB.
Jungwon from ENHYPEN is set to feature in the OST for the film adaptation of the hit drama "Honest Real Estate," which has gained significant popularity. The film, releasing on May 15, 2026, will showcase the struggles of a real estate agent who cannot lie, alongside a star-studded cast and exciting new developments.
ENHYPEN arrived at Incheon International Airport in Korea after finishing their overseas schedule. They have been appointed as ambassadors for Listerine, with a new commercial starting on March 2. Additionally, they achieved a remarkable feat by winning 6 awards at the 2nd D Awards, alongside other winners like Stray Kids and RIIZE.
On the morning of the 7th, BLACKPINK's Jennie departed from Incheon International Airport to attend Paris Fashion Week. Additionally, she donated approximately 10 million yen, combining proceeds from a photo exhibition and her own funds, with gratitude expressed by Jinusean's SEAN. Meanwhile, ENHYPEN achieved a remarkable six awards at the 2nd D Awards, with Stray Kids and RIIZE also receiving accolades.
