ENHYPEN's Son Heung is appointed as the official ambassador for MUSINSA, enhancing K-fashion's reach in China with his influence.
October/24/2025 14:52
ENHYPEN's Son Heung has been appointed as the official ambassador for 'MUSINSA CHINA'. Son Heung is a fashion icon attracting attention from fans worldwide and Generation Z through his stylish outfits. In particular, he has a solid fandom and influence in China. MUSINSA explained, 'We judged that Son Heung, who has high popularity in China, is the best person to expand the world of K-fashion.' The brand plans to advance its business expansion in the Chinese market based on his personality and influence. Recently, MUSINSA opened a flagship store for 'MUSINSA STANDARD' on TMALL, China's largest e-commerce platform, surpassing 500 million won (approximately 5.326 million USD) in transaction volume within two weeks. They are rapidly spreading K-fashion by additionally opening the 'MUSINSA FLAGSHIP STORE'. On the 27th, they will hold a campaign with Son Heung titled 'Same Style, Same Look' and a special exhibition. In this event, Son Heung will select products he personally wore to enhance intimacy with buyers. A MUSINSA representative stated, 'Son Heung is a fashion icon with an unconventional personality, completing his unique style. He will demonstrate high synergy with MUSINSA, leading K-fashion trends.' • ENHYPEN's Son Heung covers Vaundy's 'Dancer'! Attention to his meticulous direction (video available) • ALPHA DRIVE ONE, born from 'BOY PLAN 2', makes its first appearance! The first lineup for '2025 MAMA AWARDS' is revealed.
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