ENHYPEN's Son Heung is appointed as the official ambassador for MUSINSA, enhancing K-fashion's reach in China with his influence.
October/24/2025 14:52
ENHYPEN's Son Heung has been appointed as the official ambassador for 'MUSINSA CHINA'. Son Heung is a fashion icon attracting attention from fans worldwide and Generation Z through his stylish outfits. In particular, he has a solid fandom and influence in China. MUSINSA explained, 'We judged that Son Heung, who has high popularity in China, is the best person to expand the world of K-fashion.' The brand plans to advance its business expansion in the Chinese market based on his personality and influence. Recently, MUSINSA opened a flagship store for 'MUSINSA STANDARD' on TMALL, China's largest e-commerce platform, surpassing 500 million won (approximately 5.326 million USD) in transaction volume within two weeks. They are rapidly spreading K-fashion by additionally opening the 'MUSINSA FLAGSHIP STORE'. On the 27th, they will hold a campaign with Son Heung titled 'Same Style, Same Look' and a special exhibition. In this event, Son Heung will select products he personally wore to enhance intimacy with buyers. A MUSINSA representative stated, 'Son Heung is a fashion icon with an unconventional personality, completing his unique style. He will demonstrate high synergy with MUSINSA, leading K-fashion trends.' • ENHYPEN's Son Heung covers Vaundy's 'Dancer'! Attention to his meticulous direction (video available) • ALPHA DRIVE ONE, born from 'BOY PLAN 2', makes its first appearance! The first lineup for '2025 MAMA AWARDS' is revealed.
Related Articles
The 2025 MUSIC BANK GLOBAL FESTIVAL IN JAPAN kicks off tomorrow, featuring artists like ATEEZ, BOYNEXTDOOR, ENHYPEN, and more. Scheduled for December 13-14 at the National Stadium, the event promises thrilling performances and has already generated high anticipation among fans. Previous editions sold out quickly, showcasing top talent.
HYBE has entered the global concert market's Big 4, ranking 4th in Billboard's 2025 Boxscore report with $469.2M in tour sales. This success is attributed to artists from HYBE MUSIC GROUP, including BTS, SEVENTEEN, and ENHYPEN, who collectively attracted millions of fans. SEVENTEEN's world tour alone drew 964,000 attendees, while J-HOPE's solo tour reached over 500,000 fans. HYBE emphasizes its strategy of focusing on artist creativity and fan experiences to continue thriving in the global market.
On December 12, ENHYPEN departed from Gimpo International Airport to Japan for the '2025 MUSIC BANK GLOBAL FESTIVAL IN JAPAN,' taking place on December 13 and 14 at the National Stadium. The festival will feature special guests like Snow Man and additional artists such as TVXQ's Yunho and RIIZE.
The 2025 KBS Global Festival in Korea will be exclusively streamed live on Hulu on December 19, featuring top K-POP artists like NCT DREAM and LE SSERAFIM. The festival showcases a variety of genres and includes special performances from various artists, making it a must-see for K-POP fans worldwide.
HYBE JAPAN will host 'House of Vampire ～Dive into ENHYPEN Chronicle～' in Tokyo from Feb 5 to Mar 16, 2026. This immersive museum celebrates ENHYPEN's 5th anniversary, allowing visitors to experience their music and story through themed rooms, embodying the vampire concept that defines the group.
The 40th Golden Disc Awards will be live-streamed on ABEMA on January 10, 2026, at 6:30 PM. The event celebrates K-POP's best, featuring performances from artists like Stray Kids and BLACKPINK's Jennie. A red carpet event will precede the awards at 4:30 PM. Notable presenters include Song Joong-ki and Ahn Hyo-seop.
The 2026 D Awards, set for February 11 in Seoul, will feature performances by P1Harmony, ENHYPEN, xikers, ZEROBASEONE, and AHOF. Each group has achieved significant milestones, including chart success and global tours, highlighting their impact in the K-pop industry.
ENHYPEN celebrates their 5th anniversary, expressing gratitude to fans (ENGENE) for their support. They have sold over 20 million albums, with several achieving million-seller status. Reflecting on their journey, members share cherished memories and aspirations for the future, emphasizing teamwork and growth.
On December 15, TBS will air the Christmas LOVE SONG Fes., featuring artists such as ILLIT, ENHYPEN, and Stray Kids. This special will showcase popular love songs and includes a performance by Gen Hoshino. The event is part of a three-week series leading to a New Year's countdown special on December 31.
ENHYPEN is set to return in mid-January, marking their first comeback since June. They teased a hit album during their world tour and celebrate 5 years since debuting in 2020. This year, they achieved significant milestones, including performing at Coachella and selling over 20 million albums, with 8 reaching over a million sales each.
