BTS's 'THE CITY LAS VEGAS' campaign features vibrant displays and events, celebrating their 5th album 'ARIRANG' during their tour.

BTS (Bangtan Sonyeondan) started the urban collaboration campaign 'BTS THE CITY ARIRANG - LAS VEGAS' (hereafter 'THE CITY LAS VEGAS') on the 20th, in conjunction with the 'BTS WORLD TOUR ARIRANG IN LAS VEGAS.' In last year's tour, BTS dyed the city purple, but this year they took over Las Vegas with the key color red from their 5th full album 'ARIRANG.' The main feature of this project was the activation of the world's largest spherical theater, the Sphere. On the night of the performance, the giant sphere was filled with a fantastical pink mist, stopping people's footsteps. The silhouette of BTS walking with lanterns appeared on the sphere's outer wall. Amidst a fierce sandstorm, a giant bell embodying traditional Korean beauty emerged. As the surface of the sphere swayed like liquid, the massive wave of the bell's sound spread in all directions, revealing the logo of the 5th full album 'ARIRANG.' Following this, messages like 'What Is Your Love Song?' and 'What Is Your Arirang?' appeared one after another, completing the sphere as an album object. The Strip area, the center of Las Vegas, was dyed red. Landmark hotels like the High Roller, Las Vegas Eiffel Tower, and Gateway Arch lit up with vibrant red lights, and over 30 digital signages across the city displayed a welcome message, 'WELCOME TO BTS ARIRANG TOUR,' illuminating the night. All these moments fused together, transforming Las Vegas into a space to experience the BTS brand. Offline events were also held in various locations. At a large resort in the Strip's center, a six-minute fireworks display synchronized with tracks 'NORMAL' and 'Hooligan' from the 5th full album 'ARIRANG' followed. With all surrounding lights turned off, fireworks were launched to the music, leaving a strong impression on many people. The monorail, a means of transportation, was wrapped in red colors and the new key message 'What Is Your Arirang?' enhancing the festive atmosphere. Citizens participated in a 'stamp rally' by riding the monorail and completing missions throughout the city, experiencing a unique kind of fun. An immersive media art exhibition showcased BTS's new music videos and visuals, providing a surreal visual experience as the space moved organically to five tracks, including 'Body to Body' and 'Into the Sun.' Visitors focused on the three-dimensional media art, cheering continuously. 'THE CITY LAS VEGAS' demonstrated an expanded urban collaboration campaign linking the city's infrastructure and cultural resources with BTS's music and messages. This was a symbolic moment where the musical message that began from the group's roots was embodied in Las Vegas, the global entertainment hub. The 'ARIRANG Red Illumination' decorating various parts of the city, after-parties, and gourmet tours in collaboration with various F&B brands will be held throughout Las Vegas from late May to early June. Meanwhile, all four performances of 'BTS WORLD TOUR ARIRANG IN LAS VEGAS' were sold out. On the first performance day, the 23rd, over 60,000 spectators gathered at Allegiant Stadium, filling the seats. During this performance, global DJ Steve Aoki, who participated in the remix version of 'MIC Drop,' made a surprise appearance in the audience, showcasing a strong bond. The massive chorus of 'Body to Body' sung by 60,000 spectators shook the entire stadium. BTS stated, 'This stadium is truly meaningful to us.' They expressed heartfelt gratitude to those who had waited for four years since their last concert here, which had limited attendance due to COVID-19, filling the venue with deep emotion.