LANEIGE announces BTS's Jin as its global ambassador, launching a campaign for Cream Skin Lotion starting in October 2023.
September/27/2024 17:41
The global beauty brand "LANEIGE," known for its innovative skincare and lip care expertise, announced that BTS's Jin, a 21st-century pop icon, will be appointed as a new global ambassador. LANEIGE, which has expanded to 44 regions worldwide, plans to maximize global business synergy through collaboration with Jin, a symbolic figure of K-culture who served as a torchbearer for the "2024 Paris Olympics." They believe his healthy mindset and bright energy positively influence people worldwide and align with the brand's values. Jin stated, "I am happy to do my first beauty model activity with LANEIGE. I look forward to showing everyone what we are planning with LANEIGE, which is loved by people around the world." Starting in October, LANEIGE will launch a campaign for "Cream Skin Lotion" in collaboration with him. The campaign, themed "The more you seek high moisture, the more you will love the light texture," aims to deliver the iconic aspects shared between him and Cream Skin to the global market. Cream Skin Lotion, his favorite toner, has achieved cumulative sales of 4.4 million bottles worldwide (from October 2018 to July 2024) and boasts the highest repurchase rate within the brand. This 2-in-1 product, made possible by LANEIGE's Micro Blending Technology™, blends cream into the toner, achieving a milky and light texture. Immediately after use, it increases skin moisture by eight times and maintains moisturizing effects for up to 120 hours. A special promotion featuring unreleased photos of him will also begin alongside the campaign. Videos and various content related to the campaign will be released on LANEIGE's official social media accounts. Cream Skin Lotion can be purchased at variety and drug stores nationwide in Japan and on the official online shop. BTS Jin has also been selected for the covers of the December issues of "VOGUE JAPAN" and "GQ JAPAN!" Expectation for a large-scale collaborative project is high. BTS Jin shares a recent shot holding a glass against a night view, looking like a prince.
Related Articles
In a recent interview, J-HOPE of BTS discussed their new album 'SWIM', highlighting its themes of love and life. He expressed gratitude for the group's reunion after 3 years and shared insights on the song '2.0', which he proposed to the producers. He emphasized the importance of their roots and the desire for their music to resonate with everyone.
BTS is hosting the largest world tour by a Korean artist, 'BTS WORLD TOUR 'ARIRANG'. A live viewing of their June 13 concert in Busan will be shown in theaters across Japan, celebrating their 13th anniversary. Tickets go on sale April 22, with special perks for attendees.
BTS's title track 'SWIM' from their 5th album 'ARIRANG' has topped the Billboard Global 200 and Global (excluding U.S.) charts for 4 consecutive weeks. The album also ranks 3rd on the Billboard 200, with several other tracks charting in the Hot 100. Their world tour has begun, with a record number of shows planned.
BTS has released a trailer for 'Run BTS 2.0', a new version of their popular variety show. The first episode features members enjoying a trip, playing games, and cooking. The show has garnered immense support since its debut in 2015, with millions of views. The first episode airs on March 23 on YouTube and Weverse.
J-HOPE of BTS announced the passing of his grandmother while performing at the Tokyo Dome. He shared his sorrow on Instagram, revealing that she taught him how to bow. The group recently resumed album activities with 'ARIRANG' and is set to tour globally after a successful concert in Tokyo.
BTS is set to expand its cultural festival, 'THE CITY ARIRANG', globally, with events in Las Vegas from May 20-31 and Busan from June 5-21. The festival will blend BTS's music with media art, featuring collaborations with local brands and unique cultural experiences in both cities. Details will be shared on Weverse.
The Seoul police confirmed that the investigation into HYBE's Bang Si-hyuk for fraudulent activities is nearing completion, with legal considerations underway. The U.S. Embassy in South Korea has requested cooperation regarding his travel, but the police have not officially received this request yet. Bang is under scrutiny for allegedly misleading investors about an IPO plan and selling shares in a private fund, leading to a travel ban.
BTS's V enjoyed his time at Pokémon Park, sharing memorable photos on social media, including him wearing a Psyduck hat and posing with Snorlax. Fans reacted with excitement, expressing their joy over his love for Pokémon. BTS recently held a successful concert at Tokyo Dome, marking their first full concert in Japan in seven years, with 110,000 fans attending over two days. They will continue their world tour across 34 cities.
In a recent interview, J-HOPE reflects on BTS's reunion, emphasizing the importance of their collective presence and individual roles. He discusses his song 'Arson' and the evolution of his feelings about fame. J-HOPE expresses satisfaction with their new album's unique sound and shares his hopes for continued joy in making music together with the group and their fans.
BTS successfully concluded their two-day concert at Tokyo Dome, part of their world tour 'ARIRANG' in Japan. This was their first full group performance in Japan in about seven years, with all tickets sold out and 110,000 fans attending. The concert featured a 360-degree stage and showcased new songs, creating an electrifying atmosphere.
