
The music video for '2.0' included in BTS's 5th full album 'ARIRANG' surpassed 100 million views on YouTube around 3:15 PM on the 26th. The music video for '2.0' features a sensory direction characterized by a witty homage to Park Chan-wook's representative work, the movie 'Oldboy.' The confrontation between rough characters filling an old corridor and BTS in suits riding an elevator provides an immersive experience. Particularly, the military dance showcasing performances in various ruins draws attention, expressing a new phase of 'BTS 2.0.' The members' acting and makeup add fun, and the direction reflects the solid performance and the song's message. '2.0' is a song that expresses BTS's current state at a turning point after undergoing change and growth with a fresh sense. The impressive irregular rhythm is layered with the lyrics 'You know how we do,' demonstrating a relaxed and confident attitude. The harmony of different voices over a restrained sound adds a heavy presence. Mike Will Made It, a hip-hop master who has collaborated with global pop stars like Kendrick Lamar, is credited. '2.0' entered the US Billboard's main song chart 'HOT 100' at 50th place (April 4 issue) and showed the ability to chart for four consecutive weeks. Despite being an album track, it ranked on Billboard's main chart, showcasing BTS's astonishing music power. BTS's 5th full album 'ARIRANG,' released in March, and the title track 'SWIM' both topped Billboard's main album chart 'Billboard 200' and 'HOT 100.' Notably, 13 out of the 14 songs included in the album ranked simultaneously on 'HOT 100,' demonstrating BTS's overwhelming influence in the global music market.
On the morning of the 31st, BTS members SUGA, J-HOPE, and Jimin arrived in Korea via Incheon International Airport after finishing their North America tour, 'ARIRANG'. The article includes photos from local media, and it notes that BTS also won a major award at the American Music Awards after five years.
On the afternoon of the 30th, BTS members Jin, Jungkook, RM, and V returned to Korea via Incheon International Airport after their successful North American tour, which attracted approximately 840,000 fans. As anticipation builds for their upcoming Busan concert, President Lee Jae-myung has called for measures to address rising accommodation costs, warning it could harm the city's image.
BTS's 5th full album 'ARIRANG' maintains its position at No. 2 on the 'Weekly Top Album Global' chart and has achieved gold certification in the UK. The title track 'SWIM' ranks 4th globally and has seen significant movement in various charts. BTS continues to dominate with multiple tracks charting and is set to conclude their North American tour soon.
BTS kicked off their North America tour in Tampa, performing 15 sold-out shows across five cities. The tour generated significant economic impact, with estimates of up to $2 billion in local benefits. Their performances not only showcased their music but also heightened interest in Korean culture, as noted by local media and academic experts. BTS's influence was evident in their interactions with local leaders and communities, further solidifying their global impact.
As BTS's concert in Busan approaches, hotel prices have skyrocketed, with some rates increasing by up to 3.3 times. President Lee Jae-myung urged for improvements to prevent damage to Busan's image and called for fair pricing practices. Local authorities are taking measures to address the issue and ensure a positive experience for fans.
Jungkook of BTS raised questions about the sudden suspension of his Instagram account, which Instagram attributed to violations of intellectual property policies. He posted a question mark on Twitter after discovering the suspension. Meanwhile, BTS recently made a successful comeback with their album 'ARIRANG' and is currently on a world tour, performing in various cities.
Jungkook of BTS surprised fans by releasing a Vlog that captures his daily life during the world tour. The video features behind-the-scenes moments, including his preparations for performances and interactions with bandmates. Fans expressed their joy and appreciation, leading to over 37 million views within a day.
BTS raises concerns about skyrocketing hotel prices ahead of their Busan concert, urging for fair treatment of fans. RM, Jimin, and Jungkook express disappointment over the situation, highlighting the need for affordable accommodations as fans plan their visits. Many fans report canceled bookings and are considering day trips instead.
BTS won the Artist of the Year award at the American Music Awards, held in Las Vegas. This marks their return after military service, and they expressed gratitude to their fans, ARMY, for their support over the years. They also won Best Male K-Pop Artist and Song of the Summer, celebrating their achievements together with fans.
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