
The music video for '2.0' included in BTS's 5th full album 'ARIRANG' surpassed 100 million views on YouTube around 3:15 PM on the 26th. The music video for '2.0' features a sensory direction characterized by a witty homage to Park Chan-wook's representative work, the movie 'Oldboy.' The confrontation between rough characters filling an old corridor and BTS in suits riding an elevator provides an immersive experience. Particularly, the military dance showcasing performances in various ruins draws attention, expressing a new phase of 'BTS 2.0.' The members' acting and makeup add fun, and the direction reflects the solid performance and the song's message. '2.0' is a song that expresses BTS's current state at a turning point after undergoing change and growth with a fresh sense. The impressive irregular rhythm is layered with the lyrics 'You know how we do,' demonstrating a relaxed and confident attitude. The harmony of different voices over a restrained sound adds a heavy presence. Mike Will Made It, a hip-hop master who has collaborated with global pop stars like Kendrick Lamar, is credited. '2.0' entered the US Billboard's main song chart 'HOT 100' at 50th place (April 4 issue) and showed the ability to chart for four consecutive weeks. Despite being an album track, it ranked on Billboard's main chart, showcasing BTS's astonishing music power. BTS's 5th full album 'ARIRANG,' released in March, and the title track 'SWIM' both topped Billboard's main album chart 'Billboard 200' and 'HOT 100.' Notably, 13 out of the 14 songs included in the album ranked simultaneously on 'HOT 100,' demonstrating BTS's overwhelming influence in the global music market.
As BTS's concert in Busan approaches, hotel prices have skyrocketed, with some rates increasing by up to 3.3 times. President Lee Jae-myung urged for improvements to prevent damage to Busan's image and called for fair pricing practices. Local authorities are taking measures to address the issue and ensure a positive experience for fans.
Jungkook of BTS raised questions about the sudden suspension of his Instagram account, which Instagram attributed to violations of intellectual property policies. He posted a question mark on Twitter after discovering the suspension. Meanwhile, BTS recently made a successful comeback with their album 'ARIRANG' and is currently on a world tour, performing in various cities.
Jungkook of BTS surprised fans by releasing a Vlog that captures his daily life during the world tour. The video features behind-the-scenes moments, including his preparations for performances and interactions with bandmates. Fans expressed their joy and appreciation, leading to over 37 million views within a day.
BTS raises concerns about skyrocketing hotel prices ahead of their Busan concert, urging for fair treatment of fans. RM, Jimin, and Jungkook express disappointment over the situation, highlighting the need for affordable accommodations as fans plan their visits. Many fans report canceled bookings and are considering day trips instead.
BTS won the Artist of the Year award at the American Music Awards, held in Las Vegas. This marks their return after military service, and they expressed gratitude to their fans, ARMY, for their support over the years. They also won Best Male K-Pop Artist and Song of the Summer, celebrating their achievements together with fans.
BTS launched the 'THE CITY LAS VEGAS' campaign to coincide with their world tour, transforming the city with red lights and immersive events. Highlights included a stunning Sphere activation, fireworks, and a media art exhibition, culminating in sold-out concerts at Allegiant Stadium, where fans celebrated their music together.
Jungkook from BTS is actively seeking filming and editing staff for his world tour, posting Vlog footage from Las Vegas. His call for creators has garnered explosive reactions from fans, with humorous comments flooding in. The post has received over 3 million likes, showcasing his global popularity. Additionally, his Ducati motorcycle has become a hot topic, valued at around 6 million won. BTS is currently on their largest solo tour ever, covering 34 cities worldwide.
SUGA from BTS participated in the 'Bay to Breakers' marathon during their North America tour, finishing in the top 5% with a time of 1:04:43. He maintained a steady pace and improved after a hill section. This event gained attention as it occurred before their sold-out concert at Stanford Stadium. BTS is currently on a 31-show tour across 12 cities, with upcoming performances in Busan.
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