Visée's new lipstick 'Nenmaku Fake Rouge II' launches on February 16, featuring a collaboration with illustrator 'foxy illustrations'.
January/29/2026 04:00
As a new product of 'Visée', the 'Nenmaku Fake Rouge II', which has sold a total of 2.4 million units since its sale in May 2023 (domestic total shipment results: May 2023 to December 2025, according to our research), will be released on February 16. In conjunction with this, a collaboration with the popular illustrator 'foxy illustrations', known for its girly and stylish worldview, will be conducted, featuring characters for the first time as a brand collaboration. A new web commercial titled 'Nenmaku Fake Rouge II' featuring the new character and brand muse Tzuyu from TWICE will be released on January 29. On the official X (formerly Twitter) of 'Visée', from February 3 to February 8, a humorous special video titled '#Evolution Nenmaku Fake' will be released, where 'Bunny' and 'Cat', characters from 'foxy illustrations', fall to Tzuyu as she applies the rouge, humorously burying her. By following the official X and posting the number of 'Bunny' and 'Cat' that fell in the video with the hashtag '#New Nenmaku Fake Rouge Debut', 20 people will be selected to win a set of the new product. 'Visée Nenmaku Fake Rouge II' is a stick rouge that adheres tightly to the lips, providing a color and shine like the mucous membrane inside the lips, leading to vibrant lips. It has a light and smooth application, with a plump texture and long-lasting color. The color lineup has been updated to more user-friendly mucous membrane colors based on the eight popular colors from the previous product. This web commercial aims to convey the charm of the new product to a wider audience and to embody the brand concept of 'meeting your unique color' more emotionally. In addition to Tzuyu, who has been the brand muse since October 2022, characters are being used for the first time as brand muses. The commercial depicts the moment when 'Bunny' and 'Cat' from 'foxy illustrations' gently appear beside Tzuyu, who is sleeping comfortably on a fluffy bed, casting 'fake magic' on her lips. Tzuyu showcases a variety of expressions, from a gentle dreamy look to a charming smile as she interacts with the characters. The last scene features cute actions between Tzuyu and the characters. Tzuyu appeared on set in a transparent pink dress, starting the shoot with a scene of her sleeping comfortably on a cloud-like bed. The studio was filled with a relaxed atmosphere as she displayed soft expressions and gentle gestures. There were many scenes that delicately expressed emotional nuances, and at times, she couldn't help but laugh out loud in embarrassment when she saw her footage on the monitor. The contrast between her serious expressions during filming and her bright, relaxed smiles was very impressive. In scenes where she had to act with the characters 'Bunny' and 'Cat', who were not actually there, she adjusted her breathing and gaze angles to create a natural sense of distance, as if they were truly beside her. Careful attention was paid to the subtle reactions when applying the rouge and the nuances of waking up, creating a soft world in the video that felt 'magical'. -- Please tell us your thoughts on the CM shoot. Tzuyu: I focused on conveying the appeal of the upgraded product and the world of the web commercial. I paid attention not only to my lips but also to my gaze and expressions, so I hope you will pay attention to that. -- This is your first collaboration with 'foxy illustrations' characters; how was it? Tzuyu: It was fresh and exciting since it was our first collaboration. The characters are cute and healing, so I'm looking forward to seeing what kind of web commercial it will be. -- How did you find trying 'Nenmaku Fake Rouge II'? Do you have a favorite color? Tzuyu: I really like the smooth application and the plump texture of the mucous membrane color. My favorite color is the cute 'Bunny's Fiancé'. The color and shine last a long time, making it perfect for everyday use and filming. -- The new product is an upgraded version of 'Nenmaku Fake Rouge', featuring a plumper shine and longer-lasting color. Please tell us a moment when you felt you have powered up recently. Tzuyu: I feel powered up when I can confidently take on new challenges that I've never done before. -- Valentine's Day is coming soon. Please give a message of encouragement to those who want to express their feelings to someone special. Also, if you have any tips for conveying your feelings with confidence, please share. Tzuyu: I think it's important to be 'yourself' when expressing your feelings, even if you're nervous. Wearing your favorite lip product and doing your favorite makeup can boost your confidence, making it easier to convey your feelings. I would be happy if 'Nenmaku Fake Rouge II' could be your 'guardian lip' when you need courage. ■ WEB CM Overview 'Nenmaku Fake Rouge II' version (15 seconds) Distribution start: January 29, 2026 (Thursday) Cast: Tzuyu (TWICE), Bunny & Cat (foxy illustrations) ■ Product Information 'Visée Nenmaku Fake Rouge II' Release date: February 16, 2026 (Monday) Capacity: 3.8g, all 8 colors Reference retail price: 1,650 yen each <Color Variations> BE351 Ripe Peach's Shyness BE352 Cherry Blossom's Humming PK850 Bunny's Fiancé PK851 More Selfish Meatball PK852 Human Fish's Wish RD450 Dahlia's Temptation RO650 Cherry's Pride BR350 One More Kiss of Apple ■ Related Links CM main video making & interview video 'Visée' brand site.
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