
Yesterday, doubts were raised about the official position announced by ADOR. According to Korean media, HYBE replied via email to Min Hee-jin's allegations regarding the "NewJeans copy (imitation) suspicion" of BELIFT LAB's group ILLIT around 10 a.m. on the 22nd. The content of the email was confirmed to be six pages long, and it was confirmed that she received the relevant document by email. The timing of HYBE's response was one day earlier than the deadline set by Min Hee-jin (23rd). Despite receiving a response, Min Hee-jin still released a statement in the afternoon of the 22nd, claiming the "ILLIT's NewJeans copy suspicion" and explaining that "HYBE and BELIFT LAB have been reluctant to admit their mistakes and make excuses, dragging out the time." However, this was not true, as HYBE had already replied to her allegations as being untrue on the morning of the 22nd. Additionally, on April 22nd, HYBE demanded a shareholders' meeting for ADOR's directors and sent a resignation request to Min Hee-jin. HYBE's audit team reportedly became aware of Min Hee-jin's recent attempt to pressure HYBE by partnering with one of ADOR's management to sell HYBE's shares in ADOR (80%) to a private equity fund (PEF). The audit team of HYBE also prepared to establish an independent corporation to take out the members of NewJeans in case Min Hee-jin's pressure strategy to sell to private equity did not work. There were also suspicions that Min Hee-jin was preparing a strategy to shift the huge penalty risk of NewJeans, which had been less than two years since its debut, to HYBE by terminating the contract between NewJeans and ADOR. In response, Min Hee-jin released an official statement on the 22nd, claiming that she had never tried to take over the management rights of ADOR. She showed a position that she was under retaliatory counterattacks from HYBE, which began with internal whistleblowing such as raising suspicions of NewJeans copying by ILLIT. As the discussion spread, HYBE's CEO Park Ji-won stated, "This case has made it clear that there was a plan to take over the company, and we will start an audit to confirm and correct this. If the contents that have already been confirmed to some extent internally and externally are further clarified through this audit, the company will take clear measures against responsible parties," and commented, "I hope that the staff will not be too distracted by the current reports. Currently, the responsible parties are not properly responding to the company's legitimate audit and are refusing to answer, and what they are claiming is mostly not true or baseless."
BTS made a full comeback, wearing blue SWIM jumpers that sparked a wave of dance challenge videos from HYBE artists. Notable performances include SEVENTEEN's Hoshi in military attire, TOMORROW X TOGETHER showcasing their choreography, and ENHYPEN's Jay and Sunu's creative skit. Other idols also joined in, creating a buzz with their own videos.
ILLIT is back with their 4th mini-album "MAMIHLAPINATAPAI," featuring the concept photo for "PAW PAW." The album explores deepening relationships and emotions, with members depicted alongside pets, highlighting their unique personalities and the group's signature energy. The album releases on the 30th, with a festival planned for May 5.
Wonhee from ILLIT has emerged as a leading figure in advertising, recently selected as the campaign model for A TWOSOME PLACE. Her vibrant energy and unique appeal resonate with the youth, making her a sought-after model for various brands. With over ten endorsements, she effectively connects with Gen Z consumers, enhancing brand visibility and popularity. ILLIT will also release their 4th mini-album, 'MAMIHLAPINATAPAI,' exploring complex emotions in relationships, featuring five tracks including 'It's Me.'
ILLIT, aiming at the preferences of teens and young adults, is set to release their 4th mini-album 'MAMIHLAPINATAPAI' and themed merchandise inspired by guasha. The album explores complex emotions in relationships, while the merchandise reflects the group's unique charm and connects to self-care themes. Previous items sold out quickly, showcasing their popularity.
ILLIT will host the 'ILLIT Seoul Children's Grand Park Festival' on May 5 to celebrate their 4th mini-album 'MAMIHLAPINATAPAI'. The festival will feature various activities for families and friends, with performances of the title track 'It's Me'. BELIFT LAB aims to create memorable experiences for fans and visitors alike, with all programs open to the public without prior registration. More details will be announced on Weverse.
ILLIT showcases their evolution with the new mini-album 'MAMIHLAPINATAPAI', featuring five tracks that resonate with youth, including the title song 'It's Me'. The album explores themes of relationships, self-reflection, and emotional experiences, with contributions from unique artists like youra. It releases on April 30.
ILLIT's debut track 'Magnetic' has surpassed 300 million views on YouTube, highlighting its catchy melody and engaging choreography. Released on March 30, 2024, the song compares the feeling of rushing towards a loved one to a 'super attraction.' It has also made history on Billboard and UK charts, establishing itself as a long-term hit. ILLIT's upcoming 4th mini-album 'MAMIHLAPINATAPAI' is set to release on April 30, with fans eagerly anticipating their new trendy concepts.
Japanese haircare brand fino has appointed ILLIT's Wonhee as its new brand ambassador for the 'Glow in motion' campaign. This initiative emphasizes how healthy shine from fino products can boost confidence in everyday movements. Wonhee embodies a fresh, energetic image that aligns with the brand's identity, aiming to connect with the MZ generation. The campaign starts on April 1, featuring discounts up to 31% at Olive Young stores and online.
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Let's Add my favorite members and Cheering them!
