BABYMONSTER released “DESERVE,” a pop ballad with a music video, showing a more mature sound and strong vocals after four months.
October/23/2026 19:22Related Groups & Members
BABYMONSTER released the digital single “DESERVE.” Today (the 23rd) at 1 p.m., BABYMONSTER released the digital single “DESERVE” through various music streaming sites and simultaneously unveiled the music video. Making a comeback in just about four months since “SUGAR HONEY ICE TEA” in June this year, BABYMONSTER proved its overwhelming vocal ability with the new pop ballad song “DESERVE.” “DESERVE” is a song based on lyrical synthesizer melodies and a retro mood, containing the feeling of looking back on past memories and wishing for the other person’s happiness. The emotional flow that rises toward the chorus and the members’ deep vocals combine to prove BABYMONSTER’s even more expanded musical spectrum. The music video also depicts a sad, lonely atmosphere through organic storytelling, like a piece of film. The grand visual effects at the climax and the members’ acting are also points to watch. BABYMONSTER said, “’DESERVE’ is a song of a style we have never shown before. I think we can show a more mature side than before,” and added, “We practiced focusing more on the flow of emotion than on the highs and lows of the sound. It is a song that suits autumn well, so I would be happy if people listened to it casually when they need a change of mood. Please love it a lot.”
Related Articles
SNIDEL released a special page starring BABYMONSTER members RUKA and ASA, who are brand ambassadors, on its online store, USAGI ONLINE, and MASH STORE app. The brand also offers original stickers at two Tokyo stores from Oct. 23 to 29, with nationwide sales starting in late October.
BABYMONSTER unveiled more still cuts from the music video for their new digital single “DESERVE,” showing Ruka, Pharita, and Asa in dramatic, film-like scenes. The group will release the song on the 23rd and begin comeback promotions, while expectations rise for their new concept and global momentum.
On the afternoon of the 19th, BABYMONSTER arrived in Korea through Incheon International Airport after completing the "2026-27 BABYMONSTER WORLD TOUR [CHOOM] IN JAKARTA." The text also mentions YG’s 30th-anniversary pop-up store in Shibuya and BABYMONSTER’s "DESERVE" MV teaser cuts.
BABYMONSTER released the first concept stills for its digital single “DESERVE,” heightening worldwide excitement. The images hint at a cinematic music video, new acting challenges, and a different musical transformation from “SUGAR HONEY ICE TEA.” The song, described as a slow ballad with powerful energy, will stream on October 23 at 1 p.m., with a new album planned for early next year and a second world tour underway.
Some K-pop artists, including IVE, KiiiKiii, FIFTY FIFTY, and Park Hyo-shin, submitted songs for the Grammy’s new Best Asian Pop Music Performance category, along with Japanese and other Asian acts. But BTS, Stray Kids, and other major-label artists declined, amid debate over whether the category helps or isolates Asian music.
![BABYMONSTER departed from Incheon International Airport for Indonesia for the 2026-27 BABYMONSTER WORLD TOUR [CHOOM] in Jakarta.](https://cdn.livedoor.jp/kstyle/kstyle/29ee847bf0a14de9c70ca4b5bdcefcb9_WI.jpg)
On the afternoon of the 16th, BABYMONSTER left for Indonesia via Incheon International Airport for the 2026-27 BABYMONSTER WORLD TOUR [CHOOM] in Jakarta. The article is based on local media coverage, and the photos may vary. It also mentions YG’s 30th anniversary pop-up store in Shibuya and BABYMONSTER’s new song "DESERVE," set for release on October 23.
YG ENTERTAINMENT is holding a 30th anniversary special event at RAYARD MIYASHITA PARK in Shibuya from October 18 to November 1, 2026. The pop-up features goods from BIGBANG, 2NE1, WINNER, BLACKPINK, TREASURE, and BABYMONSTER, plus a collaboration cafe and a BABYMONSTER pop-up.
BABYMONSTER will release the digital single “DESERVE” on Oct. 23 at 1 p.m. YG producer Yang Hyun-suk said the slow-tempo song carries powerful energy, blending the group’s delicate vocals and explosive singing. A new album is also being prepared for early next year.
YG’s Yang Hyun-suk revealed comeback plans for BABYMONSTER and TREASURE, and announced that two new groups—a five-member boy group and a four-member girl group—are being prepared for debut, with a goal of launching them around 2027.
The 2026 MAMA AWARDS revealed its first performance lineup for the two-day event at Kyocera Dome Osaka on November 20 and 21. Twelve acts were announced, including RESCENE, ALPHA DRIVE ONE, BABYMONSTER, ENHYPEN, ILLIT, INI, NCT WISH, CORTIS, KiiiKiii, LE SSERAFIM, NAYEON, and ZEROBASEONE. The announcement also renewed attention on a promise between RESCENE’s Wonni and comedian Lee Sung-min, made after they worked together on a web variety show.
