
ENHYPEN's Sunghoon participated in JTBC's brand song for the 'Milan-Cortina 2026 Winter Olympics.' Released yesterday (29th) on JTBC's YouTube channel, 'Watch it, Feel it' expresses the young and cool energy of athletes on the Olympic stage and the thrilling moments of each competition with a dynamic and trendy sound. The powerful rap of Dynamic Duo harmonizes with Sunghoon's charming vocals. Currently serving as a public relations ambassador for the Korean Sports Council, Sunghoon has maintained a deep connection with sports, having previously excelled as a candidate for the national figure skating team before his debut. Through this song, he heightened expectations and excitement for the Winter Olympics to be held next February. Sunghoon shared through his agency BELIFT LAB, 'I was already happy to participate in 'Watch it, Feel it,' and it was an honor to work with my seniors. While recording, my tension naturally rose, and I wanted to let ENGENE (the fandom name) hear it soon. I hope everyone enjoys the 2026 Milan-Cortina Winter Olympics while listening to 'Watch it, Feel it.' ENHYPEN recently successfully completed their largest world tour 'WALK THE LINE,' attracting over 676,000 spectators across 32 performances in 19 cities.
On the afternoon of the 28th, Lee Chang-won headed to SBS Mokdong in Yangcheon District, Seoul, to appear on the 'Cultwo Show.' The lineup for the KOREA GRAND MUSIC AWARDS includes LUCY and Xdinary Heroes in the trot and band categories. Additionally, aespa had an incident, and ENHYPEN and timelesz received awards at 'ASEA 2025,' thrilling the audience with their performances.
ENHYPEN's encore tour 'WALK THE LINE: FINAL' in Seoul attracted 30,000 fans, featuring over 25 songs and impressive performances. The group expressed gratitude to their fans and shared their joy in creating memorable moments. The tour marked their largest yet, with additional events enhancing the experience for fans.
The 2025 SBS Music Festival, featuring popular K-POP groups like Stray Kids and TOMORROW X TOGETHER, will be streamed exclusively on Lemino on December 25, 2025. The event includes a red carpet and main festival broadcast, with a premium subscription required for viewing. A spin-off show will also be available.
HYBE has partnered with Los Angeles Football Club to host a K-Culture festival during the MLS playoffs, highlighting K-POP and Korean culture. The event will feature music from HYBE artists, a light show, and fusion Korean cuisine, aiming to strengthen cultural ties in LA, home to many Koreans.
Son Heung from ENHYPEN has been appointed as the official ambassador for MUSINSA, recognized for his stylish presence and strong influence in China. MUSINSA plans to expand its business in the Chinese market, leveraging Son Heung's unique personality and popularity. They recently opened a flagship store on TMALL, achieving significant sales, and will host a special campaign featuring Son Heung's selected items to engage fans.
The SBS Song Festival, a major K-POP event, will take place on December 25, showcasing 11 artists including Stray Kids, TOMORROW X TOGETHER, and IVE. The theme 'Golden Loop' symbolizes a bright future for K-POP, celebrating its endless possibilities. It will be held at Incheon Inspire Arena for the third consecutive year.
On the morning of the 18th, ENHYPEN departed from Incheon International Airport to Jakarta, Indonesia, to participate in the Sector K music festival. They recently attracted 646,000 fans during their world tour, with their Singapore concert being a huge success. Additionally, ALPHA DRIVE ONE, formed from 'BOY PLAN 2', will make their debut, and the first lineup for the 2025 MAMA AWARDS has been revealed.
The 2025 MAMA AWARDS has revealed its lineup of 17 K-POP artists, set to take place in Hong Kong on November 28-29. With a focus on new talent and global stars, the event aims to highlight the influence of K-POP and deliver a spectacular show, themed 'UH-HEUNG', celebrating joy through music and dance.
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