ILLIT chosen as model for KT's "Y" brand targeting young generation, debuting with "SUPER REAL ME" album.
March/29/2024 18:04
ILLIT will decorate the advertisement of a telecommunications company with their debut. BELIFT LAB, their management company, revealed on the 27th that ILLIT was chosen as the model for the brand "Y" targeting KT's young generation. ILLIT is composed of Yuna, Minju, Wonhee, Japanese member Moka, and Iroha, who were selected through the survival program "R U Next?" broadcasted last year. They are the third girl group created by HYBE following LE SSERAFIM (SOURCE MUSIC) and NewJeans (ADOR), and the first girl group produced by ENHYPEN's management company BELIFT LAB. They debuted with their 1st mini album "SUPER REAL ME" released on the 25th of this month. The brand advertisement incorporates the various daily lives of young people who change their minds many times a day. The title track of ILLIT's debut album, "Magnetic," is also gaining attention as the BGM for the advertisement. A KT representative stated, "ILLIT has unique charms for each member. We believe that they can create a good synergy with the brand 'Y' from KT, which supports the Z generation who shine as themselves with clear personalities." KT's "Y" brand advertisement featuring ILLIT will be released today (29th) through KT's official YouTube channel. Short form videos incorporating the charms of each member will also be sequentially released as part of various promotions.
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