BABYMONSTER will host an interactive event in Harajuku from Aug 16-31, 2025, featuring food collaborations and various activities.
August/11/2025 12:42Related Groups & Members
It has been decided that BABYMONSTER will hold an experiential event 'BABYMONSTER HOT SUMMER! in HARAJUKU' from August 16 (Saturday) to August 31 (Sunday), 2025, in Harajuku, Tokyo. Under the theme 'Enjoy this summer with BABYMONSTER!', various contents of BABYMONSTER will be developed throughout the Harajuku area. This event is open to both fans and the general public. During the period, food shops in Harajuku will collaborate with BABYMONSTER. Original limited menus inspired by the summer song 'HOT SAUCE', released in July, will be offered at each store, and BABYMONSTER visuals are expected to be displayed at storefronts. Furthermore, a digital stamp rally (with limited benefits), large visuals, official merchandise sales, MV screenings, SNS posting campaigns, BGM airing on Takeshita Street in Harajuku, ad truck operations, and window displays at WEGO Harajuku main store and WEGO 1.3.5... Harajuku store will allow participants to create 'hot summer memories' with BABYMONSTER while exploring the streets of Harajuku. The song 'HOT SAUCE', which colors this event, surpassed 100 million views on YouTube within three weeks of its release. It is an energetic dance number characteristic of BABYMONSTER, reinterpreting old-school hip-hop from the 1980s, featuring lyrics likening it to spicy food and unique choreography, making it a perfect summer song. BABYMONSTER is also set to perform at 'SUMMER SONIC 2025' in August, raising expectations for their performances at major festivals in Japan. Additionally, a world tour will kick off in the U.S. at the end of August, and a new mini-album is scheduled for release in October, expanding their activities on the global stage. In November, the first fan concert tour in Japan, 'BABYMONSTER “LOVE MONSTERS” JAPAN FAN CONCERT 2025', has been confirmed. Starting at LaLa arena TOKYO-BAY, a total of eight performances are planned in four cities: Chiba, Nagoya, Tokyo, and Kobe. This tour, completely original to Japan, will showcase a stage filled with BABYMONSTER's unique charm that can only be seen here. Event Overview: 'BABYMONSTER HOT SUMMER! in HARAJUKU' Event Period: August 16 (Saturday) to August 31 (Sunday) Location: Harajuku Area. For details, click here. <List of collaborating food shops> - LONG! LONGER!! LONGEST!!! Harajuku main store - Santa Monica Crepes (Store 1 & 2) - Ame & Ame (Store 1 & 2) - Roll Ice Cream Factory Harajuku/Omotesando store - Pork Egg Onigiri from Sushi Shop - Bowls# - PURPLE COFFEE - YURINAN - Other plans include a digital stamp rally (with limited benefits), large visuals, official merchandise & CD sales, MV screenings, SNS posting campaigns, BGM airing on Takeshita Street in Harajuku, ad truck operations, and window displays and BGM airing at WEGO Harajuku main store / 1.3.5... Harajuku store.
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