TWICE members Sana, Mina, and Jeongyeon become ambassadors for new contact lens series 'SWEET 1 DAY' with three unique products.
November/4/2025 04:00
Sana, Mina, and Jeongyeon of TWICE have been appointed as new brand ambassadors for the color contact lens series 'SWEET 1 DAY'. Three new products symbolizing their individual personalities, 'RADIRIS', 'MAVILAGE', and 'GIRL CRUSH', will be released sequentially starting November 7 (Friday). To commemorate the new product launch, a new web commercial has been released. In this new series, Sana, Mina, and Jeongyeon embody 'their own beauty' through three different worldviews. The brand's new visual story depicts the transparency, luster, and will contained in the eyes. Sana's 'RADIRIS' features delicate gradation and three-dimensionality, creating an elegant and sophisticated gaze. The transparency that seems to be wrapped in light achieves a 'class-up eye' that attracts regardless of gender. Mina's 'MAVILAGE' is a line that balances purity and luster, embodying an 'adorable natural' look. The transparency that brings out the natural charm highlights the softness and elegance of an adult woman. Jeongyeon's 'GIRL CRUSH' is aimed at everyone who enjoys being themselves, featuring cool and mode color variations. The gaze that conveys strength and will without being coy expresses a unisex beauty. The visuals utilize lighting, colors, and styling that match each worldview, delivering a rich visual experience. Product Overview 'RADIRIS' Release Date: November 7, 2025 (Friday) Price: 1,600 yen + tax Contents: 10 pieces per box Colors: 9 colors Lens: BC 8.6mm, DIA 14mm, GDIA 13.1-13.2mm, water content 38.5% Usage period: 1 DAY Prescription: 0.00, -0.75 to -5.00 (0.25 step), -5.50 to -10.00 (0.50 step) Don Quijote: 0.00, -1.00 to -5.00 (0.25 step), -5.50 to -10.00 (0.50 step) Night Orchid only: 0.00, -1.00 to -5.00 (0.25 step), -5.50, -6.00 Approval number: 23000BZX00343000 'MAVILAGE' Release Date: November 10, 2025 (Monday) Price: 1,600 yen + tax Contents: 10 pieces per box Colors: 9 colors Lens: BC 8.6mm, DIA 14mm, GDIA 13.1mm, water content 38.5% Usage period: 1 DAY Prescription: 0.00, -0.75 to -5.00 (0.25 step), -5.50 to -10.00 (0.50 step) Don Quijote: 0.00, -1.00 to -5.00 (0.25 step), -5.50 to -10.00 (0.50 step) Floral Blue only: 0.00, -1.00 to -5.00 (0.25 step), -5.50, -6.00 Approval number: 23000BZX00343000 'GIRL CRUSH' Release Date: November 13, 2025 (Thursday) Price: 1,600 yen + tax Contents: 10 pieces per box Colors: 9 colors Lens: BC 8.6mm, DIA 14mm, GDIA 12.9-13.1mm, water content 38.5% Usage period: 1 DAY Prescription: 0.00, -0.75 to -5.00 (0.25 step), -5.50 to -10.00 (0.50 step) Don Quijote: 0.00, -1.00 to -5.00 (0.25 step), -5.50 to -10.00 (0.50 step) Silent Jade only: 0.00, -1.00 to -5.00 (0.25 step), -5.50, -6.00 Approval number: 23000BZX00343000 - Starting November 7 (Friday), a launch commemorative campaign will be held. To commemorate the launch of the new products, a purchase benefit campaign will be conducted both online and offline. For every two boxes purchased from each brand, one 'lottery number card' will be given. Additionally, limited quantity 'Special BOX' and in-store exclusive poster benefits will be available, offering unique perks. [Online Campaign] Starting November 7 (Friday). Special specifications unique to online shopping will be delivered, including high-quality packaging and limited colors. <Sweet Official Online Shop> - Limited quantity 'Special BOX' Release Contents: Includes all 7 colors including Sweet limited color / 4 lottery number cards / 4 stickers / original mirror - For every two boxes purchased from each brand, one 'lottery number card' will be given (4 types total, including 1 rare type) <More Contact> - Limited quantity 'Special BOX' Release Contents: Includes all 7 colors including More Contact limited color / 4 lottery number cards / 4 stickers / original mirror - For every two boxes purchased from each brand, one 'lottery number card' will be given (4 types total, including 1 rare type) [Offline Campaign] Starting November 13 (Thursday), all three brands will be released simultaneously at Don Quijote nationwide. Exclusive benefits only available in stores will also be prepared. - For every two boxes purchased from each brand, one 'lottery number card' will be given (4 types total, including 1 rare type) - For every four boxes purchased from each brand, one 'poster' will be given (3 types total) [W Chance Benefit] Both online and offline, among those who have a lottery number card, a signed poster by each brand's image model will be given as a prize. ■Related Links Sweet Official Online Shop More Contact.
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