BABYMONSTER’s official YouTube channel surpassed 13 million subscribers and is nearing 10 billion views, showing rapid global growth.

BABYMONSTER’s official YouTube channel has surpassed 13 million subscribers, once again proving its rapid growth in the global music market. According to YG ENTERTAINMENT on the 21st, BABYMONSTER’s official YouTube channel exceeded 13 million subscribers around 5 a.m. that day. About 2 years and 4 months after its official debut in April 2024, this is another meaningful record following the shortest-ever achievement of surpassing 10 million in 1 year and 5 months as a K-pop girl group. In particular, among K-pop girl groups, it boasts the third-highest number of subscribers after BLACKPINK and TWICE. The momentum of its global fandom is clearly shown in the numbers as well. Currently, the cumulative views on BABYMONSTER’s channel have surpassed 9.88 billion, and the wall of 10 billion views is just ahead. Starting with the mega-hit song “SHEESH” music video (417 million views) and the “LIKE THAT” performance video (248 million views), more recently even the performance video for “DRIP” has surpassed 200 million views, steadily continuing an upward trend. The activities for the 3rd mini album “춤 (CHOOM),” announced in May, further accelerated this momentum. Beginning with the title track “춤 (CHOOM),” followed by the digital single “SUGAR HONEY ICE TEA,” the album track “I LIKE IT,” and then “MOON,” a total of 4 music videos and 3 performance videos were consecutively released over three months, and the views for videos related to these activities alone are approaching 700 million. The music video and performance video for the latest release, “MOON,” together also reached 100 million views, and they have been well received as high-quality videos that densely capture the original appeal of the music and choreography. The background behind BABYMONSTER’s ability to achieve such vigorous growth in the global market lies in the production philosophy of executive producer Yang Hyun-suk. Executive Producer Yang Hyun-suk, who had been paying attention early on to the global expandability of video content, has actively used the YouTube platform since BLACKPINK’s debut. By continuously providing high-quality content that intuitively conveys the artists’ music and performances, he has broadened points of contact with fans around the world. This production method has been accumulated as YG’s unique competitiveness. This know-how has been passed on to BABYMONSTER as is. Rather than relying only on visuals or flashy sets, they have focused on bringing the songs and dances themselves to the forefront and conveying the artists’ strengths in the most effective way. In particular, as performance videos and choreography videos are becoming established as major content for enjoying K-pop, YG’s long-cultivated production capabilities intuitively convey BABYMONSTER’s appeal beyond language and regional barriers and are a powerful driving force that encourages the acquisition of new fans. The 13 million subscribers and cumulative views approaching 10 billion clearly show that this strategy is actually leading to the expansion of the global fandom. As YG’s production philosophy, which has focused not on trends or forms but on the essence of music and performance, has once again proven its effectiveness, attention is gathering on the new records BABYMONSTER, which has established itself as a solid global YouTube channel, will set in the future.