
BABYMONSTER’s official YouTube channel has surpassed 13 million subscribers, once again proving its rapid growth in the global music market. According to YG ENTERTAINMENT on the 21st, BABYMONSTER’s official YouTube channel exceeded 13 million subscribers around 5 a.m. that day. About 2 years and 4 months after its official debut in April 2024, this is another meaningful record following the shortest-ever achievement of surpassing 10 million in 1 year and 5 months as a K-pop girl group. In particular, among K-pop girl groups, it boasts the third-highest number of subscribers after BLACKPINK and TWICE. The momentum of its global fandom is clearly shown in the numbers as well. Currently, the cumulative views on BABYMONSTER’s channel have surpassed 9.88 billion, and the wall of 10 billion views is just ahead. Starting with the mega-hit song “SHEESH” music video (417 million views) and the “LIKE THAT” performance video (248 million views), more recently even the performance video for “DRIP” has surpassed 200 million views, steadily continuing an upward trend. The activities for the 3rd mini album “춤 (CHOOM),” announced in May, further accelerated this momentum. Beginning with the title track “춤 (CHOOM),” followed by the digital single “SUGAR HONEY ICE TEA,” the album track “I LIKE IT,” and then “MOON,” a total of 4 music videos and 3 performance videos were consecutively released over three months, and the views for videos related to these activities alone are approaching 700 million. The music video and performance video for the latest release, “MOON,” together also reached 100 million views, and they have been well received as high-quality videos that densely capture the original appeal of the music and choreography. The background behind BABYMONSTER’s ability to achieve such vigorous growth in the global market lies in the production philosophy of executive producer Yang Hyun-suk. Executive Producer Yang Hyun-suk, who had been paying attention early on to the global expandability of video content, has actively used the YouTube platform since BLACKPINK’s debut. By continuously providing high-quality content that intuitively conveys the artists’ music and performances, he has broadened points of contact with fans around the world. This production method has been accumulated as YG’s unique competitiveness. This know-how has been passed on to BABYMONSTER as is. Rather than relying only on visuals or flashy sets, they have focused on bringing the songs and dances themselves to the forefront and conveying the artists’ strengths in the most effective way. In particular, as performance videos and choreography videos are becoming established as major content for enjoying K-pop, YG’s long-cultivated production capabilities intuitively convey BABYMONSTER’s appeal beyond language and regional barriers and are a powerful driving force that encourages the acquisition of new fans. The 13 million subscribers and cumulative views approaching 10 billion clearly show that this strategy is actually leading to the expansion of the global fandom. As YG’s production philosophy, which has focused not on trends or forms but on the essence of music and performance, has once again proven its effectiveness, attention is gathering on the new records BABYMONSTER, which has established itself as a solid global YouTube channel, will set in the future.
On the morning of the 17th, BABYMONSTER arrived in Korea through Incheon International Airport after completing its schedule in Japan. This article is based on local media coverage. Please note that the photos may vary. Related reports note their impressive performances at SUMMER SONIC 2026 and SBS Gayo Daejeon Summer.
BABYMONSTER has released individual visuals for their new digital single 'SUGAR HONEY ICE TEA', enhancing the excitement for their comeback. The visuals showcase a fresh, pastel aesthetic, contrasting with their previous intense style. They will release the single on June 8 and embark on a world tour starting June 26, performing in 18 regions worldwide.
BABYMONSTER is building excitement for their comeback by revealing new visuals for their digital single 'SUGAR HONEY ICE TEA'. The members, including Laura and Parita, showcase a chic style with contrasting elements. The single releases on June 8, following their rapid comeback after the mini-album '춤 (CHOOM)'. They will also embark on a world tour across 18 cities, including stops in Asia and Oceania, with plans for Europe and the Americas to follow.
On the afternoon of the 28th, BABYMONSTER departed for Japan via Gimpo International Airport to appear live on 'Music Station' on May 29. They will debut their latest hit song 'CHOOM' on Japanese television. Additionally, they are set for a rapid comeback with a digital single 'SUGAR HONEY ICE TEA' releasing on June 8.
BABYMONSTER has released visuals for their new digital single 'SUGAR HONEY ICE TEA', hinting at a vibrant new musical direction. The members Asa and Chiquita showcase a charming synergy with their new looks. The group is set for a world tour covering 18 cities, with more visuals and performances to come.
YG ENTERTAINMENT announced that BABYMONSTER will release a new digital single titled "SUGAR HONEY ICE TEA" on June 8. This follows their recent mini-album "CHOOM" and showcases their commitment to more active promotions. The song is described as a refreshing summer track, and the group will embark on a world tour covering 18 cities, with plans for additional dates in Europe and the Americas.
BABYMONSTER is set to perform their latest track "춤 (CHOOM)" on Music Station on May 29, marking their third live appearance. This follows the release of their 3rd mini-album on May 5, which has gained immense popularity. The music video for "CHOOM" surpassed 100 million views in two weeks, and the group has over 12 million YouTube subscribers, ranking third among K-POP girl groups. Their upcoming world tour will include performances in Japan, starting in July.
On the morning of the 19th, members of BABYMONSTER—Asa, Ahyeon, Luka, Parita, Chiquita, and Laura—along with Kwon Eunbi from IZ*ONE, attended a launch event for new products by the cosmetics brand BANILA CO in Seongdong-gu, Seoul. The event was a success, with BABYMONSTER also hosting a dance event in Harajuku that attracted around 3,000 participants.
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