K-POP artists perform at Poyong Mad Festival in South Korea on July 20, 2024, organized by Poyong City and KBS.

Kwon Eunbi and Kim Minju, both from the project group IZ*ONE, have been chosen as new models for PARIS BAGUETTE. The bakery brand aims to showcase their natural chemistry and vibrant charm during the holiday season, promising a warm and enjoyable brand experience for consumers. Eunbi has established herself as a singer, while Minju is active as an actress.

On the morning of the 11th, a photo wall event was held to celebrate the opening of LONGCHAMP's pop-up store at Lotte Department Store in Seoul. Celebrities including SHINee's Key, Kim Se-jeong, Red Velvet's Irene, and others attended. Key also had an emotional moment during a concert, while Kim Se-jeong expressed excitement for her new drama with Kang Tae-oh.

"Kimbap and Onigiri" is a new drama starting January 12, 2026, depicting a love story between a Japanese and a Korean character. The show highlights cultural differences and features a diverse cast, including Akaso Eiji and Kang Hae-won. It will be available on Netflix globally, with episodes airing weekly.

The 2025 MAMA AWARDS will feature 25 prominent presenters from K-culture, including Park Hyung-sik and Jo Yuri from IZ*ONE. The event will take place on November 28-29 at Kai Tak Stadium in Hong Kong, showcasing various K-POP artists and groups. Hosts include Park Bo-gum and Kim Hyesoo.

Yena from IZ*ONE shared photos from a family trip on Instagram, featuring her and her brother posing at DisneySea. Their close sibling bond was evident, with fans reacting positively. The photos captured family meals and night views, reflecting their happiness. Yena continues her solo career post-IZ*ONE, while her brother is active in acting.

Fan Minhyun of NU'EST is gaining attention for his activities after military service. Pledis Entertainment announced on October 23 that he is being considered for a role in 'Study Group' Season 2, a popular TVING original drama based on a webcomic. The show has received positive viewer feedback and topped new paid subscriber numbers for five consecutive weeks. Minhyun, who enlisted in March last year, will be discharged on December 20 and has also been selected as the MC for the '2025 MBC Song Festival', heightening interest in his future projects.

Annie from ALLDAY PROJECT has been appointed as the new MC for the 2025 MBC Song Festival, taking over from Yuna after her 10-year tenure. She will co-host with Minho from SHINee and fan Minhyun, who has previously hosted the event. The festival is set to air on December 31 in South Korea.

The 2025 KGMA, themed 'LINK to K-POP', will take place on Nov 14-15 in Incheon, featuring 31 artists. Highlights include unique performances by Stray Kids and IVE, a special stage by NATTY, and covers by 5th generation groups of hits from earlier generations, showcasing K-POP's evolution.

On MBC's 'Radio Star', Kim Ji-hoon shared his dream of becoming a singer, recalling his time as an SM trainee. Despite shifting to acting, he still aspires to sing, inspired by Park Hyo-shin. He practices diligently and refuses to release music he doesn't believe in, promising to sing on a future episode.

On October 15, a charity event for the 20th Breast Cancer Awareness Campaign took place at the Four Seasons Hotel in Seoul. The event featured numerous K-pop stars, including members of BTS, BIGBANG, and Stray Kids, as well as popular actors, creating a glamorous atmosphere. The event highlighted the importance of breast cancer awareness and showcased the unity of the entertainment industry.