
The music video for YG's new girl group BABYMONSTER's 1st full album 'DRIP' title track 'DRIP' has surpassed 100 million views on YouTube, empowered by the love of global fans. According to YG ENTERTAINMENT on the 22nd, the music video for BABYMONSTER's 'DRIP' exceeded 100 million views on YouTube around 1:58 PM today. This record was achieved in about 21 days since its release on the 1st of this month. The music video features a sensory direction utilizing vibrant colors and incorporates BABYMONSTER's free-spirited performances, garnering positive reviews from music fans. Immediately after its release, it ranked first in YouTube's 'Most Viewed Video in 24 Hours' and has appeared on the global YouTube daily chart for 19 consecutive days. 'DRIP' entered Billboard's 'Global (Billboard Global Excl. U.S.)' and 'Billboard Global 200' at 16th and 30th place respectively, updating its personal best rankings. The 1st full album 'DRIP' reached 149th place on the main chart 'Billboard 200'. With this, BABYMONSTER now has seven videos that have surpassed 100 million views, including 'SHEESH' (300 million), 'BATTER UP' (200 million), 'Stuck In The Middle' (100 million), 'FOREVER' (100 million), and performance videos like 'SHEESH' (100 million) and the exclusive video for 'LIKE THAT' (100 million). Another title track 'CLIK CLAK' is also approaching 100 million views, with new records expected. After releasing their 1st full album 'DRIP' on the 1st (November 2nd in Japan), BABYMONSTER has been actively promoting through music shows, radio, and YouTube. The title track 'DRIP' continues to rise on Korean music streaming charts, including MelOn TOP 100, and they are set to kick off their first world tour in Seoul's KSPO DOME on January 25 and 26 next year, with plans to visit New Jersey and Los Angeles afterward.
The performance video for 'PSYCHO' from BABYMONSTER's 2nd mini-album 'WE GO UP' was released on December 6, featuring stunning visuals and choreography. The video captures the song's mysterious mood, with impressive set design and powerful performances. It quickly topped YouTube trends and surpassed 100 million views, showcasing BABYMONSTER's growing global presence after their recent comeback and successful concert.
BABYMONSTER's 'PSYCHO' music video surpassed 100 million views on YouTube just 14 days after its release, matching the record of their previous hit 'WE GO UP'. The video has received acclaim for its conceptual direction and the members' bold transformations, contributing to the group's growing popularity and solidifying their status as rising stars in K-POP.
K-POP group BABYMONSTER collaborates with UNIQLO to release a T-shirt collection inspired by their hit song 'BATTER UP'. The collection features a wide box silhouette and sheer materials, available in crew and V-neck styles. Launching in late February 2026, it includes six designs priced at 1,990 yen each.
The 2025 MAMA AWARDS commenced with a tribute to the victims of a recent Hong Kong fire, emphasizing a somber atmosphere. Hosted by Park Bo-gum, the event included heartfelt speeches and performances, with artists wearing black and mourning ribbons. ENHYPEN won multiple awards, including Fan's Choice of the Year, while BLACKPINK's Rosé and Bruno Mars received Song of the Year for 'APT.'
Yang Hyun-suk, YG Entertainment's chief producer, will attend the 2025 MAMA Awards after an 11-year hiatus, enhancing the event's prestige. His return is linked to supporting TREASURE and BABYMONSTER, who will perform at the ceremony. However, the event's future is uncertain due to a recent fire in Hong Kong.
The YouTube channel "THE FIRST TAKE" announced the premiere of BABYMONSTER's performance of their new song "WE GO UP" on November 26. This powerful track features strong brass sounds and intense drum beats, reflecting the group's aspirations. The performance follows their successful collaboration and is part of their ongoing Japan fan concert tour.
The 2025 MAMA AWARDS will showcase a collaboration with Netflix's KPOP Girls! featuring performances by K-POP groups like BABYMONSTER and BOYNEXTDOOR. The event promises to unite K-POP fans globally with original performances that blend animation and reality, taking place on November 28-29 in Hong Kong.
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