Celebrities including IU and GOT7's Jinyoung attended the ESTEE LAUDER product launch event in Seoul, showcasing new dramas and posters.

Lee Chaeyeon, former member of IZ*ONE, has transformed her image with bold blonde hair, teasing her upcoming comeback. She shared two photos on social media that garnered enthusiastic responses from fans. The new visuals suggest a refined concept for her upcoming album, set for release at the end of April, marking her first new music since moving to DOD. Fans are eagerly anticipating her return as an all-rounder artist.

ILLIT is set to make a comeback with their 4th mini-album 'MAMIHLAPINATAPAI', releasing on April 30. They will unveil concept photos and a highlight medley leading up to the release, culminating in a special festival on May 5, featuring new performances and interactive experiences.

Choi Yena, former IZ*ONE member, successfully concluded her Seoul concert, launching her Asia tour. The event showcased a variety of performances, including special collaborations with her brother and other artists, while Yena engaged fans with heartfelt comments and a fantasy-themed experience. She aims to grow as an artist and connect with global fans in upcoming tour stops.

BTS made a full comeback, wearing blue SWIM jumpers that sparked a wave of dance challenge videos from HYBE artists. Notable performances include SEVENTEEN's Hoshi in military attire, TOMORROW X TOGETHER showcasing their choreography, and ENHYPEN's Jay and Sunu's creative skit. Other idols also joined in, creating a buzz with their own videos.

Netflix's upcoming drama 'Beauty in the Beast' has issued an apology for causing disruptions during filming in Busan's cherry blossom area. The production team acknowledged the inconvenience caused to visitors and promised to consider the impact on the community more carefully in future shoots. Complaints arose on social media regarding insufficient prior notice about the filming restrictions.

Netflix's upcoming drama 'Beauty in the Beast' has issued an apology for causing disruptions during filming in Busan's cherry blossom area. The production team acknowledged the inconvenience caused to visitors and promised to consider the impact on the community more carefully in future shoots. Complaints arose on social media regarding insufficient prior notice about the filming restrictions.

ILLIT is back with their 4th mini-album "MAMIHLAPINATAPAI," featuring the concept photo for "PAW PAW." The album explores deepening relationships and emotions, with members depicted alongside pets, highlighting their unique personalities and the group's signature energy. The album releases on the 30th, with a festival planned for May 5.

Wonhee from ILLIT has emerged as a leading figure in advertising, recently selected as the campaign model for A TWOSOME PLACE. Her vibrant energy and unique appeal resonate with the youth, making her a sought-after model for various brands. With over ten endorsements, she effectively connects with Gen Z consumers, enhancing brand visibility and popularity. ILLIT will also release their 4th mini-album, 'MAMIHLAPINATAPAI,' exploring complex emotions in relationships, featuring five tracks including 'It's Me.'

ILLIT, aiming at the preferences of teens and young adults, is set to release their 4th mini-album 'MAMIHLAPINATAPAI' and themed merchandise inspired by guasha. The album explores complex emotions in relationships, while the merchandise reflects the group's unique charm and connects to self-care themes. Previous items sold out quickly, showcasing their popularity.

ILLIT will host the 'ILLIT Seoul Children's Grand Park Festival' on May 5 to celebrate their 4th mini-album 'MAMIHLAPINATAPAI'. The festival will feature various activities for families and friends, with performances of the title track 'It's Me'. BELIFT LAB aims to create memorable experiences for fans and visitors alike, with all programs open to the public without prior registration. More details will be announced on Weverse.