BELIFT LAB and the Korean Red Cross sign MOU to promote blood donation culture, with ENHYPEN participating in campaigns and programs.
January/13/2026 19:10
BELIFT LAB collaborates with the Korean Red Cross to lead the spread of blood donation culture. Today (13th), BELIFT LAB announced that it signed a memorandum of understanding (MOU) with the Korean Red Cross Blood Management Headquarters to realize the social value of sharing. The signing ceremony held yesterday (12th) at HYBE headquarters in Yongsan, Seoul, was attended by BELIFT LAB's CEO Kim Tae-ho, Vice President Choi Yoon-hyuk, Korean Red Cross Blood Management Director Kwon So-young, Blood Donation Promotion Director Kim Bong-kyun, and ENHYPEN. Through this agreement, BELIFT LAB and the Korean Red Cross plan to promote cooperation in ENHYPEN's social contribution programs, including blood donation campaigns, and support the establishment of a blood donation culture. Additionally, BELIFT LAB plans to continue offline cooperation with the Japanese Red Cross as well. ENHYPEN has been continuing an album story using a vampire motif. The 7th mini-album "THE SIN: VANISH," set to be released on the 16th, depicts a story of lovers who break taboos in a society where humans and vampires coexist. A synergistic effect is expected through the unique connection between vampires and blood donation. BELIFT LAB's CEO Kim Tae-ho stated, "The name ENHYPEN signifies different beings connecting and moving toward an even more expanded world through that connection. The cooperation we start today is a process of practicing the meaning of 'connection' in reality," adding, "I hope that ENHYPEN's story and message meet the value of sharing life through blood donation and convey meaningful experiences to the younger generation." Korean Red Cross Blood Management Director Kwon So-young remarked, "In Korea, one unit of blood product is transfused every 7 seconds. Blood donation is a noble act that directly saves lives," expressing hope that this MOU will serve as a starting point for long-term dissemination of blood donation culture as a lifestyle and cultural practice. ENHYPEN's leader Jungwon stated, "I believe blood donation is the gathering of small acts of courage that protects someone's day and life. I am honored to take the lead in such a wonderful campaign," expressing hope that today's event will contribute to creating a warmer world. - ENHYPEN releases still cuts from Chapter 4 of the 7th mini-album "THE SIN: VANISH" - The compilation album for the anime "DARK MOON - Black Moon: Altar of the Moon" featuring ENHYPEN's theme song starts distribution today.
Related Articles
MBC's 'Show Music Core in MACAU' has unveiled its second lineup, enhancing excitement among K-POP fans worldwide. The event will feature a mix of super rookies and top artists, including ALPHA DRIVE ONE, Hearts2Hearts, and NCT's Ten. The festival promises special stages and fan interactions, set for February 7-8 in Macau.
HYBE has launched the anime adaptation of DARK MOON, which has surpassed 200 million views. The digital compilation album includes the new opening theme 'One In A Billion (Japanese Ver.)' and two other tracks. A special opening video is available on YouTube, and various promotional campaigns are ongoing, including free webtoon releases and outdoor advertisements.
On the afternoon of the 11th, ENHYPEN's Sunghoon returned to Korea through Incheon International Airport after completing overseas schedules. He participated in the brand song for the Milan Winter Olympics, aiming to energize the games. Additionally, Sunghoon, along with ENHYPEN's Jake and Lee Young-ae, attended a Tiffany event.
ENHYPEN has teased a dramatic transformation with the release of visuals for 'Knife,' the final chapter of their 7th mini-album 'THE SIN: VANISH.' The album explores a vampire love story that breaks societal taboos, culminating in a hip-hop title track that expresses confidence against threats. The album releases on the 16th.
ENHYPEN reveals their latest album "THE SIN: VANISH" with the title track "Knife," portraying a thrilling vampire story. The visuals highlight their charisma and the dynamic cyberpunk aesthetic enhances the tension. The album explores themes of love and taboo in a world where humans and vampires coexist, promising an immersive experience.
On the afternoon of the 8th, ENHYPEN departed from Incheon International Airport to Taiwan for the 40th Golden Disc Awards. Additionally, the first lineup for 'Show Music Center in Macau' was announced, featuring NCT Mark, ZB1, and LE SSERAFIM. ENHYPEN also released still cuts for Chapter 3 of their 7th mini-album 'THE SIN: VANISH.'
The MBC K-POP festival in Macau will showcase a stellar lineup of artists, including BOYNEXTDOOR and ENHYPEN. The event, themed 'Youth; Music into Spring,' aims to convey the energy of youth through music and performance. Scheduled for February 7-8, ticket sales will begin in mid-January.
ENHYPEN's 7th mini-album 'THE SIN: VANISH' features the 'Stealer' chapter, expressing adrenaline and freedom. The visuals capture the dynamic energy of the members, portraying a thrilling escape narrative. The album, releasing on the 16th, explores a love story between humans and vampires, breaking societal taboos.
ENHYPEN has released a new video for 'Stealer,' part of their 7th mini-album 'THE SIN: VANISH.' The video features a thrilling escape scene, contrasting beautiful landscapes with intense action, and hints at future developments in their story. The album, set to release on the 16th, explores themes of love and taboo in a vampire society.
K-POP artists, especially Stray Kids, have dominated global concert scenes, achieving top Billboard rankings and breaking records. Stray Kids ranked 10th on the Billboard Top Tours 2025 chart, while other groups like SEVENTEEN and BTS also made significant impacts. Their tours attracted millions, showcasing K-POP's global influence.
