BELIFT LAB and the Korean Red Cross sign MOU to promote blood donation culture, with ENHYPEN participating in campaigns and programs.
January/13/2026 19:10
BELIFT LAB collaborates with the Korean Red Cross to lead the spread of blood donation culture. Today (13th), BELIFT LAB announced that it signed a memorandum of understanding (MOU) with the Korean Red Cross Blood Management Headquarters to realize the social value of sharing. The signing ceremony held yesterday (12th) at HYBE headquarters in Yongsan, Seoul, was attended by BELIFT LAB's CEO Kim Tae-ho, Vice President Choi Yoon-hyuk, Korean Red Cross Blood Management Director Kwon So-young, Blood Donation Promotion Director Kim Bong-kyun, and ENHYPEN. Through this agreement, BELIFT LAB and the Korean Red Cross plan to promote cooperation in ENHYPEN's social contribution programs, including blood donation campaigns, and support the establishment of a blood donation culture. Additionally, BELIFT LAB plans to continue offline cooperation with the Japanese Red Cross as well. ENHYPEN has been continuing an album story using a vampire motif. The 7th mini-album "THE SIN: VANISH," set to be released on the 16th, depicts a story of lovers who break taboos in a society where humans and vampires coexist. A synergistic effect is expected through the unique connection between vampires and blood donation. BELIFT LAB's CEO Kim Tae-ho stated, "The name ENHYPEN signifies different beings connecting and moving toward an even more expanded world through that connection. The cooperation we start today is a process of practicing the meaning of 'connection' in reality," adding, "I hope that ENHYPEN's story and message meet the value of sharing life through blood donation and convey meaningful experiences to the younger generation." Korean Red Cross Blood Management Director Kwon So-young remarked, "In Korea, one unit of blood product is transfused every 7 seconds. Blood donation is a noble act that directly saves lives," expressing hope that this MOU will serve as a starting point for long-term dissemination of blood donation culture as a lifestyle and cultural practice. ENHYPEN's leader Jungwon stated, "I believe blood donation is the gathering of small acts of courage that protects someone's day and life. I am honored to take the lead in such a wonderful campaign," expressing hope that today's event will contribute to creating a warmer world. - ENHYPEN releases still cuts from Chapter 4 of the 7th mini-album "THE SIN: VANISH" - The compilation album for the anime "DARK MOON - Black Moon: Altar of the Moon" featuring ENHYPEN's theme song starts distribution today.
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