The 2024 MAMA AWARDS began in Los Angeles, with events in Osaka to follow, featuring performances from top K-POP artists.

On the morning of the 6th, Wonyoung from IVE attended the MIUMIU Beauty event in Yeouido, Seoul. She revealed her philosophy that luck is on her side and that effort will always return to oneself. The event featured a mysterious Alice in Wonderland concept, showcased through a captivating photoshoot.

BTS made a full comeback, wearing blue SWIM jumpers that sparked a wave of dance challenge videos from HYBE artists. Notable performances include SEVENTEEN's Hoshi in military attire, TOMORROW X TOGETHER showcasing their choreography, and ENHYPEN's Jay and Sunu's creative skit. Other idols also joined in, creating a buzz with their own videos.

March was a significant month in K-pop, featuring BTS's long-awaited comeback with their 5th album, TWICE's Dahyun announcing a hiatus due to injury, and ENHYPEN's Heeseung unexpectedly leaving the group to pursue solo activities. The top articles reflected these major events and their impact on fans.

Iso from IVE has unveiled stunning visuals reminiscent of spring for the 'NATIONAL GEOGRAPHIC' 2026 SS campaign, inspired by her 20th birthday. The campaign captures the excitement of new beginnings and a free-spirited vibe, showcasing her unique charm and trendy styling. The brand plans to strengthen its message through various seasonal content featuring Iso. IVE will also embark on their second world tour, 'SHOW WHAT I AM,' starting April 4 in Kuala Lumpur, connecting with fans globally.

Netflix's upcoming drama 'Beauty in the Beast' has issued an apology for causing disruptions during filming in Busan's cherry blossom area. The production team acknowledged the inconvenience caused to visitors and promised to consider the impact on the community more carefully in future shoots. Complaints arose on social media regarding insufficient prior notice about the filming restrictions.

Wonyoung from IVE flaunted her unreal beauty in recent Instagram photos, displaying a charming and elegant aura. Dressed in a pink knit, she posed naturally like a model, surrounded by vibrant flowers. Her long straight hair added to her mature look, captivating fans as she continues to promote IVE's second world tour, 'SHOW WHAT I AM.'

IVE, a K-pop group that debuted in 2021, has released their new single "Fashion" today as part of the App Store campaign. This song encourages stepping into new beginnings and positivity. The release coincides with their upcoming 4th EP "LUCID DREAM" and their world tour starting in Korea, with performances in Japan scheduled for April 18-19.

On the morning of the 3rd, IVE departed from Incheon International Airport to Malaysia for their world tour 'IVE WORLD TOUR ‘SHOW WHAT I AM'. They will also release their 4th EP 'LUCID DREAM' on May 27, with artist photos and track details revealed. Additionally, they covered Girls' Generation's 'Genie' and surprised fans with an encore appearance on a 360-degree stage.

Wonyoung from IVE has been appointed as the ambassador for MIUMIU Beauty. The brand revealed her selection alongside a photoshoot that highlights her unique style, combining classic and trendy elements. Wonyoung is recognized as a leading icon of her generation, embodying modern femininity and individuality, and will represent MIUMIU's identity through her work. IVE is set to embark on their second world tour, connecting with fans globally.

BOYNEXTDOOR, a popular boy group, begins their first Japanese show 'Tomodachi Base' on April 11, 2026. The show features the six members interacting with various guests, playing games, and building friendships. Each episode includes fun challenges and showcases the members' natural personalities. Special episodes will be available on Hulu after the broadcast.