New girl groups debut, intensifying competition. YG launches BABYMONSTER, THE BLACK LABEL to debut new group. JYP debuts VCHA, UNIS, RESCENE.
April/15/2024 08:00Related Groups & Members
As the 4th generation girl groups gain popularity, new rookie groups are debuting one after another, intensifying the fierce battle among girl groups. YG ENTERTAINMENT launches BABYMONSTER, and a new rookie girl group is also scheduled to debut from THE BLACK LABEL. Specific debut dates have not been revealed yet, but TEDDY, the head producer of THE BLACK LABEL who nurtured 2NE1 and BLACKPINK, is expected to debut a new rookie girl group in the first half of the year. The group ILLIT, which was determined through HYBE's survival show "R U Next?" that ended in September last year, debuted with their 1st mini album "SUPER REAL ME." Although they became a 5-member group due to Yongsoo's departure, they showcased a high-quality stage and already won 1st place on music shows. HYBE has now debuted their 3rd girl group since Source Music's LE SSERAFIM and ADOR's NewJeans. The competition among "K-POP localization groups" from major agencies is also attracting attention. JYP, which was the first to move in the localization strategy among Korean entertainment companies, debuted the Japanese girl group NiziU and then VCHA at the beginning of this year. VCHA, who debuted with their 1st single "Girls of the Year" in January, was born through the global girl group launch project "A2K" (America2Korea) co-produced by JYP and Republic Records, the NO.1 label selected by Billboard in the U.S. Korea is also looking forward to their future activities in America. HYBE's chairman Bang Si-hyuk is also debuting a girl group for American localization, transcending language and race. Through the global girl group audition "The Debut: Dream Academy" with Geffen Records, a new group is expected to be launched, starting full-fledged global activities through their American debut. Out of the final 6 members selected, only one is Korean. The 6-member girl group KATSEYE, developed in the "HYBE-style global K-POP group" system, is expected to achieve success locally. In addition to these, girl groups continue to debut from other agencies as well. Candy Shop, which attracted attention as a girl group debuting from Brave Entertainment for the first time in about 13 years since BBGIRLS (Brave Girls), had many Brave Entertainment producers who have produced albums for various girl groups such as Brown Eyed Girls, AFTERSCHOOL, SISTAR, and AOA. The 4-member group Candy Shop, with one Japanese member Yui, aims to showcase music representing their generation with diverse charms, and is expected to transform into the "icon of the MZ generation." UNIS, born from SBS's first girl group audition program "UNIVERSE TICKET," debuted last month with their 1st mini album "WE UNIS." The 8-member group UNIS includes two Japanese members, Nana and Kotoko, who previously worked as PRIKIL. The youngest member, Im So-won, who just graduated from elementary school this year at the age of 13, is attracting attention for what kind of activities they will show in the next 2 years and 6 months, as the group consists of young and fresh members. RESCENE, which caught attention with all members having center-class visuals, debuted last month with their single "Re:Scene." The group name carries the unique aspiration of "remembering the scene again with fragrance," aiming to deliver a fragrance of music that will linger in people's hearts for a long time. Japanese member MINAMI, who appeared in "After School Heartthrob," joined the group, attracting attention for her growth. VVUP, a 4-member girl group composed of members from Korea, Indonesia, and Thailand, debuted on April 1st with their 1st single "Locked On." The 5-member girl group UNICODE, debuting from XX entertainment, consists of all Japanese members. They were selected through the audition "Project K," in which about 35,000 people in Japan applied, and are scheduled to debut on April 17th. It has been reported that the title track of their debut album was produced by Jin-young, raising expectations for their debut stage.
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On the afternoon of the 28th, BABYMONSTER departed for Japan via Gimpo International Airport to appear live on 'Music Station' on May 29. They will debut their latest hit song 'CHOOM' on Japanese television. Additionally, they are set for a rapid comeback with a digital single 'SUGAR HONEY ICE TEA' releasing on June 8.
BABYMONSTER has released visuals for their new digital single 'SUGAR HONEY ICE TEA', hinting at a vibrant new musical direction. The members Asa and Chiquita showcase a charming synergy with their new looks. The group is set for a world tour covering 18 cities, with more visuals and performances to come.
YG ENTERTAINMENT announced that BABYMONSTER will release a new digital single titled "SUGAR HONEY ICE TEA" on June 8. This follows their recent mini-album "CHOOM" and showcases their commitment to more active promotions. The song is described as a refreshing summer track, and the group will embark on a world tour covering 18 cities, with plans for additional dates in Europe and the Americas.
BABYMONSTER is set to perform their latest track "춤 (CHOOM)" on Music Station on May 29, marking their third live appearance. This follows the release of their 3rd mini-album on May 5, which has gained immense popularity. The music video for "CHOOM" surpassed 100 million views in two weeks, and the group has over 12 million YouTube subscribers, ranking third among K-POP girl groups. Their upcoming world tour will include performances in Japan, starting in July.
KMA 2026 has completed its final lineup of 15 groups, featuring popular artists like P1Harmony and newcomers such as ZEROBASEONE. The event promises to showcase the talents of these artists, including their recent achievements and upcoming performances, creating a vibrant K-POP festival atmosphere.
On the morning of the 19th, members of BABYMONSTER—Asa, Ahyeon, Luka, Parita, Chiquita, and Laura—along with Kwon Eunbi from IZ*ONE, attended a launch event for new products by the cosmetics brand BANILA CO in Seongdong-gu, Seoul. The event was a success, with BABYMONSTER also hosting a dance event in Harajuku that attracted around 3,000 participants.
BABYMONSTER's new song 'CHOOM' music video has surpassed 100 million views on YouTube, proving their global influence. Released on May 4, it reached this milestone in about 14 days. The video features dynamic choreography and impressive visuals, contributing to its popularity. The group has 16 videos with over 100 million views and has set records in K-pop girl groups for subscriber count and total views.
Following their comeback with the mini-album 'CHOOM', BABYMONSTER has surpassed 12 million YouTube subscribers, marking the fastest growth for a K-POP girl group. Their title track has also gained immense popularity, trending worldwide. The group is set for a major world tour across 18 cities, expanding their influence further.
To celebrate the release of their 3rd mini-album 'CHOOM', BABYMONSTER hosted a vibrant event in Harajuku from May 8-10, attracting about 3000 participants. The event featured dance performances, special appearances, and a lively atmosphere embodying the album's theme of freedom and unity through dance. The excitement continued with promotional activities in the Harajuku area, highlighting BABYMONSTER's growing global presence as they prepare for their world tour.
BABYMONSTER is set to embark on their second world tour, covering 18 cities in Asia and Oceania. The tour includes a highly anticipated concert at Osaka's Kyocera Dome, marking their first dome performance after 2 years and 5 months since debut. Following their successful first tour, this expansion solidifies their global presence.
