&TEAM stars in new TVCM for Cook Do® KOREA! series, making Korean cooking easy at home with specially blended seasonings.

A new TV commercial featuring the global group &TEAM, active mainly in Japan, titled "Cook Do® KOREA!" Tofu stew + Dak-galbi edition and "Cook Do® KOREA!" Bulgogi + Yangnyeom edition will be broadcast nationwide starting November 7, 2024. The "Cook Do® KOREA!" series was fully renewed in August this year. It has been made easier for anyone to enjoy the feeling of Korea at home by carefully selecting and blending the necessary seasonings and ingredients for Korean cuisine that are difficult to gather by oneself. Additionally, the package's menu names and flavor characteristics have become clearer, and the design has been revamped to match the trends of Korean culture. In this commercial, JO, who loves white rice, leads the way as the members of &TEAM introduce Korean dishes using the "Cook Do® KOREA!" series, such as tofu stew and bulgogi. The theme is "Home Korea," where &TEAM approaches the camera to showcase the completed dishes, enjoying the appetizing Korean cuisine in a cheerful atmosphere, and having fun at a "Home Korea" party. Currently, various cultures, including K-POP, dramas, and cosmetics, are permeating mainly among Generation Z as part of the "5th Korean Wave." The influence is not limited to Generation Z; the number of people enjoying Korean cuisine at home is also increasing. Therefore, this time, focusing on the difficulty of making satisfying Korean dishes at home, the "Cook Do® KOREA!" series has been renewed as a seasoning that allows anyone to easily enjoy the feeling of Korea at their dining table without having to buy unique seasonings and ingredients. The lineup includes four popular Korean dishes: "for tofu stew," "for bulgogi," "for Yangnyeom stir-fry," and "for Dak-galbi," allowing families and friends to choose according to their mood. This commercial, themed around "Home Korea," features a housewife shopping at a supermarket who picks up a "Cook Do® KOREA!" product, transforming the scene from a supermarket to a Korean dining establishment, where members of &TEAM appear as staff. Familiar combinations of K-TAKI, HARUA・MAKI, EJ・NICHOLAS, and FUMA・YUMA・JO introduce the "Cook Do® KOREA!" products for tofu stew, bulgogi, Yangnyeom stir-fry, and Dak-galbi, along with the dishes they prepared. Afterward, they happily taste the steaming Korean dishes with white rice, concluding with the scene of all members enjoying a "Home Korea" party with the shout, "Home Korea has arrived!" The scenes where they approach the camera to introduce the completed dishes with smiles and enjoy the Korean cuisine with happy expressions are a must-see. Ahead of the CM release, a "Cook Do House" was set up at the K-POP music event "SBS INKIGAYO LIVE in TOKYO 2024" held on October 12 and 13. About 4,500 fans enjoyed tasting "Cook Do® KOREA!" at the booth, and the menu presentation poses became a hot topic on social media. Additionally, on October 23, four combinations of &TEAM released videos on TikTok and YouTube Shorts of them eating Korean dishes using "Cook Do® KOREA!" The videos have a natural feel, as if the members are filming their everyday lives, and many fans commented joyfully, "They look so happy eating, it makes me happy to watch!" "I can't stop watching!" "I'm definitely making this tonight!" The scenes of the members happily eating Korean dishes to music and expressing deliciousness in various poses are a must-see. A posting campaign is also being held on X (formerly Twitter) until November 17, where original stickers and goods to enjoy Home Korea can be won. The number of posts exceeded 10,000 in just three days since the start.