JINS' sister brand RIM appoints TWICE's MISAMO as ambassadors, launching a campaign with a concept film and special promotions.
February/24/2026 04:00
JINS' sister brand 'RIM' that disseminates fashion eyewear has decided to appoint the three-member unit MISAMO, consisting of Mina, Sana, and Momo, who are Japanese members of TWICE, as brand ambassadors. The first phase of the promotion will start on February 24 (Tuesday). A concept film featuring MISAMO titled 'RIM loves MISAMO, which eyewear will you choose today?' will be released on RIM's official YouTube channel. Furthermore, starting February 27 (Friday), a campaign commemorating MISAMO's appointment as brand ambassadors will begin at all RIM stores. 'RIM' is a fashion eyewear brand that incorporates global trends in colors and designs. By changing eyewear to match daily outfits and moods, it proposes the value of enjoying eyewear more freely. This time, MISAMO, who is active globally and styles a wide range of fashion in their own way, has become RIM's brand ambassadors. They will deliver the new charm of fashion eyewear proposed by RIM with their individual personalities and styles. The statement for the first phase of the promotion is 'Fashion eyewear that can make you cuter.' Eyewear, like clothing, hairstyles, and makeup, influences mood and styling, and is truly an accessory worn on the face. The colors and materials of the frames, as well as the lens colors, offer countless combinations. By changing eyewear as freely as accessories, it provides an experience to enjoy fashion more positively than ever before and express individuality. The concept film 'RIM loves MISAMO, which eyewear will you choose today?' captures the moments when the three of MISAMO change their eyewear to match their fashion and hairstyles during the busy morning preparations before going out, showcasing the instant change in facial impressions and their uplifted expressions. The styling features themes of color layering and mixed materials, with each member showcasing their unique styling. In a seamless 40-second video, viewers can enjoy the rapid changes of each member as they switch between three eyewear styles and three stylings. The worn products and styling can be checked on a special site. Additionally, at all RIM stores, some JINS stores, and the JINS online shop, a 'RIM loves MISAMO MUST BUY CAMPAIGN' will start, where customers who purchase featured products worn by MISAMO in the concept film will receive an original eyewear case and a seal as a gift on a first-come, first-served basis. They will continue to disseminate the charm of fashion eyewear together with MISAMO. ◆MISAMO Interview Q. This time, it was filmed with a 360-degree camera; how was the actual shooting? Please tell us points you want people to pay attention to. Sana: Since it was a 360-degree shoot, I think the video is packed with various aspects of us in one take. I hope you pay attention to that. Q. Do you usually incorporate eyewear into your styling? Mina: I often wear sunglasses, but I haven't challenged myself much with eyewear, and I got to try various styles during this shoot. I want to incorporate it into my coordination from now on. Q. How do you feel about becoming ambassadors for RIM? Sana: Although we have been ambassadors together as three, I think this is the first time our photos will be displayed in the actual store, so I would be happy if customers see our photos at RIM and feel uplifted. Q. Finally, please give a message to RIM's customers and your fans. Momo: As MISAMO, I hope we can convey the charm of RIM to our fans!
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