Sonu of THE BOYZ appointed as AMIRI ambassador, reflecting shared values and passion for music and fashion.
June/13/2024 22:00
Sonu of THE BOYZ has been appointed as the ambassador of the global fashion brand "AMIRI". Fashion media WWD recently reported, "Sonu, a musician from Korea, has been appointed as the new ambassador of the global fashion brand 'AMIRI'." Behind this, there were common points between the place AMIRI aims for, which combines music and fashion, and his identity. Sonu and designer Mike Amiri first met in January 2024 at the "Amiri 2024 Fall/Winter Runway Show" held in Paris. Since then, the two have shared their love for music, style, and artistic freedom, deepening their bond. AMIRI expressed affection, saying, "Appointing Sonu, a rising star, as an ambassador reflects the evolution of AMIRI's spirit. He embodies the roots of AMIRI's music culture and global vision. We are very happy to welcome Sonu as a member of our family." Sonu also stated, "The Amiri 2024 Fall/Winter Show was the first runway show I participated in," and "It is a brand that combines my identity, music, and fashion, and I felt a sense of intimacy. As a performer, clothes express myself and convey a message that fits my music. AMIRI and I share the same language," raising expectations for the synergy between the two who show passion for music and fashion. THE BOYZ, to which Sonu belongs, released their 2nd full album "PHANTASY" Pt.3 "Love Letter" in March this year, and achieved a major breakthrough with their music and album ranking high on global charts. Furthermore, from July 12th to 14th, they will hold "THE BOYZ WORLD TOUR: ZENERATION II" at KSPO DOME for 3 days to meet fans.
Related Articles
ABEMA will broadcast the live finale of Mnet’s STREET WORLD FIGHTER: Directors' War exclusively in Japan and simultaneously with Korea for free tonight. The show spotlights performance directors who create every aspect of a stage, and four finalists—KASPER, BABYZOO, BADA, and kooyoung back—will compete in a cheer performance mission. ZEROBASEONE’s Sung Hanbin will MC, and a related special program featuring YUMEKI and JO1’s Ren Kawashiri is also streaming free.
On the morning of the 19th, ZEROBASEONE’s Sung Han-bin, former IZ*ONE member Choi Ye-na, THE BOYZ’s Sunwoo and Q, and fromis_9’s Baek Ji-heon and Lee Chae-young attended a brand event for COACH held in Seongsu-dong, Seongdong-gu, Seoul.
THE BOYZ’s Q is set to hold his first solo fan meeting, announced by his agency PEACHY along with the main poster. Titled “Your Season : For Season,” the event reflects the idea of Q and fans coloring the four seasons together. It will be held twice on November 7 in Seoul.
THE BOYZ’s Eric will meet Korean fans for the first time as solo artist Song Young-jae at a two-show Seoul fan meeting on November 14. The event, themed around his favorite drama Boys Over Flowers, will include special stages, legendary performances, candid talk, and fan events.
On the morning of the 7th, Im Si-wan left for France through Incheon International Airport for an overseas schedule. Related headlines mention Im Si-wan and Seol In-a’s new drama poster for "My Guilty Man," where the two appear handcuffed together, and photos from a BYREDO event attended by THE BOYZ’s Juyeon and ZEROBASEONE’s Sung Han-bin.
Singer Jeon Somi shed tears at BIGBANG’s 20th debut anniversary concert. In a vlog released on the 24th, she attended the final show with relatives, Kwon Eun-bi, and Umji, saying she had been a BIGBANG fan since childhood. She grew emotional during “LIES” and cried.
On the morning of the 30th, THE BOYZ’s Eric left for Paris, France, via Incheon International Airport to attend Fashion Week.
THE BOYZ’s New has signed an exclusive contract with ONLY NEW ENTERTAINMENT and released new profile photos in monochrome and color concepts. The agency said it will support his unique musical style and talents across various fields. New, who debuted in 2017, is drawing attention for his next steps after parting ways with his former agency and beginning a new chapter.
On the afternoon of the 22nd, at Gocheok Sky Dome in Seoul, THE BOYZ’s Eric appeared for the ceremonial first pitch at the 2026 Shinhan SOL Bank KBO League game between the Kiwoom Heroes and the Doosan Bears.
THE BOYZ’s Sangyeon, newly discharged from military service, speaks candidly about his deep love for the group and fans, THE B. He says THE BOYZ is the most important thing to him, reflects on growing as a leader for nine years, and vows to keep pursuing the group’s goals together.
