Sonu of THE BOYZ appointed as AMIRI ambassador, reflecting shared values and passion for music and fashion.
June/13/2024 22:00
Sonu of THE BOYZ has been appointed as the ambassador of the global fashion brand "AMIRI". Fashion media WWD recently reported, "Sonu, a musician from Korea, has been appointed as the new ambassador of the global fashion brand 'AMIRI'." Behind this, there were common points between the place AMIRI aims for, which combines music and fashion, and his identity. Sonu and designer Mike Amiri first met in January 2024 at the "Amiri 2024 Fall/Winter Runway Show" held in Paris. Since then, the two have shared their love for music, style, and artistic freedom, deepening their bond. AMIRI expressed affection, saying, "Appointing Sonu, a rising star, as an ambassador reflects the evolution of AMIRI's spirit. He embodies the roots of AMIRI's music culture and global vision. We are very happy to welcome Sonu as a member of our family." Sonu also stated, "The Amiri 2024 Fall/Winter Show was the first runway show I participated in," and "It is a brand that combines my identity, music, and fashion, and I felt a sense of intimacy. As a performer, clothes express myself and convey a message that fits my music. AMIRI and I share the same language," raising expectations for the synergy between the two who show passion for music and fashion. THE BOYZ, to which Sonu belongs, released their 2nd full album "PHANTASY" Pt.3 "Love Letter" in March this year, and achieved a major breakthrough with their music and album ranking high on global charts. Furthermore, from July 12th to 14th, they will hold "THE BOYZ WORLD TOUR: ZENERATION II" at KSPO DOME for 3 days to meet fans.
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