TIRTIR launches pop-up store 'The Dawn of a New Era' in Shibuya from Nov 15, featuring a reception party with 17 celebrities.
November/18/2025 14:08
The global makeup brand 'TIRTIR' opened a limited-time pop-up store 'The Dawn of a New Era' in Shibuya starting November 15 (Saturday). Additionally, a reception party was held on November 14 (Friday) before the opening. At this reception party, a total of 17 luxurious guests gathered to celebrate the new chapter of TIRTIR, including former TREASURE members Mashiro, Yongha, RIEHATA, Atsuko Maeda, Mendy Sekiguchi, Yuuchami, Maria Tani, Anna Murashige, Harumi Sato, Aya Asahina, Dori Sakurada, Sae Okazaki, Kumi Sasaki, Rikako Sasaki, Takahiro Inukai, Keisuke Nakada, and Moemi Nonaka. At the venue, themed around TIRTIR's new beginning and the newly launched product 'MASK FIT RUBY MESH CUSHION' available first in Japan, attendees could experience the product's appeal through five interactive content areas, as well as a touch-up and skin diagnosis corner to learn more about the products. The attending celebrities also enjoyed the transformed world of TIRTIR. ■ Event Overview 'The Dawn of a New Era' Pop-up Store Duration: November 15 (Saturday) to 22 (Saturday), 2025 Location: MEDIA DEPARTMENT TOKYO (〒150-0042 Shibuya, Udagawacho 19-3) Time: 11:00-19:30 (Last entry 19:00) ■ Related Links 'TIRTIR' Official Instagram Japan 'TIRTIR' Official X Japan.
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