TIRTIR launches pop-up store 'The Dawn of a New Era' in Shibuya from Nov 15, featuring a reception party with 17 celebrities.
November/18/2025 14:08
The global makeup brand 'TIRTIR' opened a limited-time pop-up store 'The Dawn of a New Era' in Shibuya starting November 15 (Saturday). Additionally, a reception party was held on November 14 (Friday) before the opening. At this reception party, a total of 17 luxurious guests gathered to celebrate the new chapter of TIRTIR, including former TREASURE members Mashiro, Yongha, RIEHATA, Atsuko Maeda, Mendy Sekiguchi, Yuuchami, Maria Tani, Anna Murashige, Harumi Sato, Aya Asahina, Dori Sakurada, Sae Okazaki, Kumi Sasaki, Rikako Sasaki, Takahiro Inukai, Keisuke Nakada, and Moemi Nonaka. At the venue, themed around TIRTIR's new beginning and the newly launched product 'MASK FIT RUBY MESH CUSHION' available first in Japan, attendees could experience the product's appeal through five interactive content areas, as well as a touch-up and skin diagnosis corner to learn more about the products. The attending celebrities also enjoyed the transformed world of TIRTIR. ■ Event Overview 'The Dawn of a New Era' Pop-up Store Duration: November 15 (Saturday) to 22 (Saturday), 2025 Location: MEDIA DEPARTMENT TOKYO (〒150-0042 Shibuya, Udagawacho 19-3) Time: 11:00-19:30 (Last entry 19:00) ■ Related Links 'TIRTIR' Official Instagram Japan 'TIRTIR' Official X Japan.
Related Articles
TREASURE is making a comeback with an even more intense hip-hop style. YG Entertainment released a teaser for the digital single “SHOCK,” showing electric-shock-like effects, smoke, and flying debris, along with a short audio clip repeating “SHOCK SHOCK.” The single will be released on November 2 at 6 p.m. YG producer Yang Hyun-suk said the song reflects TREASURE’s ongoing musical shift and centers on a strong hip-hop sound. After the well-received mini album “NEW WAV” in June, TREASURE’s active promotions are expected to continue into next year and beyond.
TREASURE will release the live DVD and Blu-ray “TREASURE THE STAGE 2026 NEW WAV : LIVE IN JAPAN” on November 11, 2026. It includes the full Tokyo Ariake Arena tour finale, plus special bonus footage such as best moments, game digests, and light-stick views. A live CD and a new digital single are also scheduled.
U-NEXT has announced exclusive Japanese livestreaming of the 2026 MAMA AWARDS, held at Kyocera Dome Osaka on November 20 and 21, 2026. The stream will include the red carpet and awards ceremony for unlimited viewing by U-NEXT monthly members, with a giveaway campaign also planned.
Kstyle POWER PUSH, a regular project with IDOLCHAMP, has opened its November voting period. Fans can vote from October 27 to November 5 to choose the monthly power-push artist and support their comeback. Artists include ATEEZ, XG, SUPER JUNIOR’s Kyuhyun, and more.
Set on the beautiful Philippine island of Bohol, this Japan-Philippines co-production follows Kazuki as he searches for his lover Sara, who disappears one morning. Through strange encounters and the island’s mysteries, he discovers a deeper truth beyond the visible world.
CJ ENM’s 2026 MAMA AWARDS revealed 25 presenters for its Osaka ceremony on November 20–21, featuring stars from K-pop, film, TV, dance, and more. Under the concept “A MUSIC INTERSTELLAR,” the show promises an all-generation K-POP stage and record artist lineup.
Some K-pop artists, including IVE, KiiiKiii, FIFTY FIFTY, and Park Hyo-shin, submitted songs for the Grammy’s new Best Asian Pop Music Performance category, along with Japanese and other Asian acts. But BTS, Stray Kids, and other major-label artists declined, amid debate over whether the category helps or isolates Asian music.
CJ ENM announced the second performer lineup for the 2026 MAMA AWARDS, to be held at Kyocera Dome Osaka on November 20 and 21, 2026. Under the theme “A MUSIC INTERSTELLAR,” the event will feature record-breaking numbers of performers, special stages, and the first MAMA FAN FESTA. Visa returns as title sponsor.
YG ENTERTAINMENT is holding a 30th anniversary special event at RAYARD MIYASHITA PARK in Shibuya from October 18 to November 1, 2026. The pop-up features goods from BIGBANG, 2NE1, WINNER, BLACKPINK, TREASURE, and BABYMONSTER, plus a collaboration cafe and a BABYMONSTER pop-up.
YG’s Yang Hyun-suk revealed comeback plans for BABYMONSTER and TREASURE, and announced that two new groups—a five-member boy group and a four-member girl group—are being prepared for debut, with a goal of launching them around 2027.
