TIRTIR launches pop-up store 'The Dawn of a New Era' in Shibuya from Nov 15, featuring a reception party with 17 celebrities.
November/18/2025 14:08
The global makeup brand 'TIRTIR' opened a limited-time pop-up store 'The Dawn of a New Era' in Shibuya starting November 15 (Saturday). Additionally, a reception party was held on November 14 (Friday) before the opening. At this reception party, a total of 17 luxurious guests gathered to celebrate the new chapter of TIRTIR, including former TREASURE members Mashiro, Yongha, RIEHATA, Atsuko Maeda, Mendy Sekiguchi, Yuuchami, Maria Tani, Anna Murashige, Harumi Sato, Aya Asahina, Dori Sakurada, Sae Okazaki, Kumi Sasaki, Rikako Sasaki, Takahiro Inukai, Keisuke Nakada, and Moemi Nonaka. At the venue, themed around TIRTIR's new beginning and the newly launched product 'MASK FIT RUBY MESH CUSHION' available first in Japan, attendees could experience the product's appeal through five interactive content areas, as well as a touch-up and skin diagnosis corner to learn more about the products. The attending celebrities also enjoyed the transformed world of TIRTIR. ■ Event Overview 'The Dawn of a New Era' Pop-up Store Duration: November 15 (Saturday) to 22 (Saturday), 2025 Location: MEDIA DEPARTMENT TOKYO (〒150-0042 Shibuya, Udagawacho 19-3) Time: 11:00-19:30 (Last entry 19:00) ■ Related Links 'TIRTIR' Official Instagram Japan 'TIRTIR' Official X Japan.
Related Articles
Actor Kim Soo-hyun will serve as a presenter at the 2026 THE FACT MUSIC AWARDS, to be held on September 19 at Busan Asiad Main Stadium. The event will feature a larger stage and performances by 17 acts, while Kim’s appearance marks a return to a Korean awards show after some time.
TREASURE’s Jihoon and Park Jeongwoo are set to appear on the Japanese variety show TBS “Banana Sand,” airing at 8:00 p.m. on Tuesday, September 1. They will take on the show’s popular “Hamor i Gaman Game.” A preview video shows them exchanging a fist bump and saying, “I think we won’t lose,” then briefly singing SEKAI NO OWARI’s “RPG” and Official Hige Dandism’s “Mixed Nuts,” raising fans’ expectations.
On the afternoon of the 24th, TREASURE’s Haruto arrived in Korea through Incheon International Airport after finishing his schedule. The text also notes that TREASURE drew 22,000 fans at an Osaka performance and that four members will appear on Nippon TV’s "VS. Chotokkyu" on August 24 to take on a "game development" challenge.
On the morning of the 22nd, TREASURE members Yoshi, Asahi, Choi Hyun-suk, Yoon Jae-hyuk, Jihoon, Doyoung, and So Jung-hwan headed to Japan through Incheon International Airport for the Fukuoka stop of “TREASURE THE STAGE 2026 NEW WAV : LIVE IN JAPAN.” The concert will be held at Marine Messe Fukuoka Hall A on August 22 and 23.
Four TREASURE members—Jihoon, Yoshi, Doyoung, and So Jung-hwan—will guest on VS. Chotokkyu, Bulletrain’s first Nippon TV show. They will take on game-development challenges such as SORORI and reverse gesture quizzes, with special Hulu scenes also available.
On the morning of the 21st, TREASURE's Haruto and Park Jeongwoo headed to Japan through Incheon International Airport for the Fukuoka performance of "TREASURE THE STAGE 2026 NEW WAV : LIVE IN JAPAN." The concert will be held on August 22 and 23 at Marine Messe Fukuoka Hall A.
TREASURE, which has won major rookie awards since its 2020 debut, will release collaboration goods with OUTDOOR PRODUCTS. Sales begin today at YGEX OFFICIAL SHOP and TREASURE Weverse Shop, with additional sales at a Shibuya pop-up store and selected live venues. The items are limited edition and designed for everyday use.
TREASURE arrived in Korea through Incheon International Airport on the afternoon of the 16th after completing their appearance at KCON LA 2026. This article is based on local media coverage, and the photos may vary. Related articles mention ASAHI’s Cerezo Osaka love and TREASURE’s Osaka concert.
![TREASURE departs from Incheon International Airport to Malaysia for their '2025-26 TREASURE TOUR [PULSE ON] IN KUALA LUMPUR'.](https://cdn.livedoor.jp/kstyle/kstyle/ed9af5f3445dfa57a5d1be01b0e813a4_WI.jpg)
On the afternoon of the 29th, TREASURE departed for Malaysia via Incheon International Airport for their '2025-26 TREASURE TOUR [PULSE ON] IN KUALA LUMPUR'. They also released the complete visual photo of their 4th mini album 'NEW WAV' and the tracklist, with all songs featuring contributions from YG's Yang Hyun-suk.
Yang Hyun Suk, the chief producer at YG Entertainment, has significantly contributed to TREASURE's upcoming 4th mini-album 'NEW WAV', set for release on June 1. The album includes four new tracks, showcasing a vibrant musical identity and strong hip-hop influences. The title track 'IF I' embodies confidence and ambition, promising an exciting new chapter for TREASURE.
