Korean brand NAMING. unveils new CM with TWICE's Nayeon, showcasing their concept of embracing individuality and natural beauty.
November/15/2024 16:30
The popular Korean cosmetics brand "NAMING." will release a new web commercial and new visuals featuring brand muse Nayeon from TWICE starting today, November 15, 2024 (Friday). "NAMING." is based on the concept of "everyone finding their own value," offering items that bring out natural beauty. Since its full-scale launch in Japan in April 2024, it has garnered attention among Korean cosmetics enthusiasts for its sophisticated packaging and color lineup. The concept of the newly released web commercial is "superpowers." The video shows Nayeon, the brand muse, awakening her dormant superpowers one after another, and while confused, she gradually comes to accept her superpowered self, reflecting "NAMING."'s brand concept of freely expressing one's unique individuality and accepting oneself as they are. Nayeon's mysterious yet cute performance as a superhuman, combined with CG effects like laser beams, creates a scene reminiscent of a sci-fi movie. At the same time, new visuals have also been released. The theme "Red Addict" features a moody, ennui-inspired makeup look and striking red outfits. During the shoot, the new sensation cushion foundation "NAMING Zero Gravity Cover Fit Cushion," which combines a weightless feel with high coverage, and the popular highlighter "NAMING Fluffy Baked Highlighter" were used, creating a radiant, dewy skin look that expresses superhuman beauty. Additional cuts from the new visuals will be released in the future. The makeup for the shoot used the "NAMING Zero Gravity Cover Fit Cushion," which goes on sale on November 16 (Saturday), showcasing a weightless feel and high coverage for a transparent skin look, embodying a mysterious and ephemeral atmosphere like a superhuman. The new CM, which emphasizes Nayeon's overflowing individuality and talent while promoting the importance of each person's uniqueness and natural beauty, has been completed. Additionally, the CM video will be screened on a large LED display at the pop-up venue starting November 16, allowing viewers to enjoy the beautiful visuals on a big screen. The actual outfits worn by her during the CM shoot will also be on display. Furthermore, customers purchasing any cushion foundation at the pop-up will receive a proof photo of Nayeon, one per person per day. Various other events are also planned. ◆Comment from TWICE's Nayeon: "I'm happy that the CM turned out to be as wonderful as a scene from a movie! In this shoot, I expressed the superpowers sleeping within me, and seeing the finished CM, I’m glad I became a really cool superhuman." ■WEB CM Information "NAMING. X NAYEON | ZERO GRAVITY COVER FIT CUSHION" Release Date: November 15, 2024 (Friday) Release Locations: Official SNS, Official YouTube ■Pop-up Store Details NAMING. POP UP Event Period: November 16 (Saturday) - November 24 (Sunday) Business Hours: 11:00 AM - 8:00 PM Venue: 0th Hub Nihonbashi *On November 18 (Monday), business hours will be until 6:00 PM. *Event period and business hours may change. *Please use the stairs on the right side of the building to the 2nd floor as the elevator is not available.
Related Articles
On the 5th, TWICE's Jihyo and Nayeon returned to Incheon International Airport after their concert in the Philippines for the 'TWICE 'THIS IS FOR' WORLD TOUR IN BULACAN.' They also announced additional shows for their world tour, expanding to 56 performances in 42 regions, and released the second concept photo for their 10th anniversary album 'TEN: The Story Goes On.'
The upcoming MBC broadcast features a revival of traditional Korean wrestling, Silm, with 24 idol athletes competing. Hosted by popular figures, the event promises excitement as new female idols join the ranks of past participants. Each team showcases strong lineups, and the competition is expected to be intense, with humorous moments as well. Fans eagerly await to see which team will win the gold medal.
On the afternoon of the 2nd, TWICE members Jihyo, Nayeon, Mina, Sana, Momo, and Chaeyoung departed from Incheon International Airport for their 'THIS IS FOR' World Tour in Bulacan, Philippines. Jeongyeon will not participate due to health issues, as announced by JYP. This article is based on local media coverage.
Jongyeon of TWICE has been announced to miss the 'THIS IS FOR' World Tour concert in Bulacan due to health reasons. JYP Entertainment expressed their apologies to fans, emphasizing that the decision was made with her health and recovery as the top priority. TWICE is currently on their sixth world tour, celebrating their 10th anniversary this year, and will release a special album on October 10.
TWICE has announced additional dates for their world tour, expanding to 42 regions and 56 performances. The tour includes stops in North America and Europe, starting from January 2026. They will also release a special album on October 10 and hold a fan meeting on October 18.
TWICE has unveiled new concept photos for their upcoming special album 'TEN: The Story Goes On', set to release on October 10. The album features 10 tracks, including the title song 'ME+YOU'. They will also hold a fan meeting on October 18 to celebrate their 10th anniversary with fans.
TWICE has unveiled concept photos for their 10th anniversary special album 'TEN: The Story Goes On', releasing on October 10. The photos capture playful moments of the members preparing for a '10th Anniversary Celebration'. The album includes the title track 'ME+YOU' and solo songs from their recent world tour. A fan meeting is scheduled for October 18.
TWICE has unveiled highlights from their upcoming 10th anniversary special album, 'TEN: The story Goes On,' releasing on October 10, 2023. The album features the title track 'ME+YOU' and solo songs from each member. A fan meeting will celebrate the anniversary on October 18, streamed live.
On the afternoon of the 29th, TWICE returned to Korea via Incheon International Airport after finishing their overseas schedule. They released individual posters for their 10th-anniversary fan meeting, which sold out completely. Additionally, it's the first time all nine members appeared together on a Japanese variety show, creating buzz with a luxurious group shot and video with the 'Shabekuri 007' members.
TWICE's fan meeting '10VE UNIVERSE' celebrating their 10th anniversary has sold out. Scheduled for October 18 in Seoul, it will feature both offline performances and online streaming via Beyond LIVE. JYP Entertainment has heightened anticipation with personal posters of the members as astronauts. TWICE continues to thrive, recently headlining Lollapalooza Chicago and releasing popular tracks from their upcoming special album 'TEN: The story Goes On' on October 10.
