RIM, a fashion eyewear brand, opens pop-up stores in Osaka and Tokyo featuring MISAMO as brand ambassadors, with special events.
April/9/2026 16:20
The sister brand of JINS proposing fashion eyewear, "RIM," has appointed the three-member unit MISAMO, consisting of Japanese members Mina, Sana, and Momo from TWICE, as brand ambassadors. To commemorate this, a limited-time store "RIM loves MISAMO POP-UP STORE" will open in two cities, Osaka and Tokyo. In Osaka, it will be held from April 24, 2026 (Friday) to May 24, 2026 (Sunday) at LUCUA 1100, and in Tokyo from May 1, 2026 (Friday) to May 20, 2026 (Wednesday) at Shibuya Scramble Square. This limited-time store is based on RIM's brand concept "Everything that exists now is all here," allowing visitors to experience the promotional copy of MISAMO as brand ambassadors: "Fashion eyewear that makes you cuter." Different RIM worlds will be prepared in Osaka and Tokyo. In Osaka's LUCUA 1100, the store will feature a soft color scheme typical of RIM, creating the brand's atmosphere. Meanwhile, in Tokyo's Shibuya Scramble Square, a large oval mirror display symbolizing the brand will be installed. Visitors can find eyewear that matches their current mood and fashion while reflecting their full outfit. Both stores will showcase various visuals of MISAMO and models, allowing customers to find eyewear that fits their style. Additionally, there will be special displays of large visual posters of MISAMO at both stores. In Osaka's LUCUA 1100, two types of almost life-size visuals will be displayed alongside the main key visual. In Tokyo's Shibuya Scramble Square, visuals of "Urban Chic Combination" will be exhibited. Visitors can experience the different charms of MISAMO in both cities. Photography is allowed, providing an opportunity to create special memories against the brand's backdrop. After finding their favorite eyewear, customers can enjoy fun activities. Those who purchase eyewear or sunglasses at the limited-time store will receive a special promotional card featuring the key visual (one per person, while supplies last). Furthermore, for each purchase, customers can participate in the "No Loss RIM Lottery." Prizes include a 10,000 yen eyewear gift ticket for future purchases and special visual cards featuring behind-the-scenes footage of MISAMO, making it a must-see for fans. The campaign will start on April 24, 2026, at Osaka's LUCUA 1100 store and on May 1, 2026, at Tokyo's Shibuya Scramble Square store, ending when supplies run out. Details can be checked on the special website.
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