ILLIT gains popularity in advertising, collaborating with brands like FILA and Rockfish Weatherwear, and expanding its influence globally.
March/19/2026 16:45
ILLIT is receiving a series of love calls from the advertising world and is beginning to solidify its status as 'the most trendy group.' According to BELIFT LAB, a label of HYBE MUSIC GROUP, on March 19, ILLIT was recently chosen as a model for the sports brand 'FILA.' Additionally, on the 3rd, a collection in collaboration with the global fashion brand 'Rockfish Weatherwear' was released worldwide. These brands have focused on ILLIT's sense of trend and stylishness. Their outstanding individuality is expected to blend with the unique colors of each brand around the world, creating further synergy. In particular, Rockfish Weatherwear reflects ILLIT's dreamy and lovely sensibility in items like umbrellas, hats, and sneakers, receiving favorable reviews from consumers worldwide. ILLIT's influence is expanding across industries. They became the first K-POP group to be appointed as the Asia ambassador for the global chocolate brand 'M&M'S,' and they are active in various fields, including the beverage brand 'Pocari Sweat,' the largest domestic education company Mega Study Education's '2027 Mega Pass,' and the global premium casual brand 'Superdry.' Individual members are also active in advertising. Wonhee was recently appointed as the global campaign model for the tech lifestyle brand 'CASETiFY' and the cosmetics brand 'rom&nd.' Iroha appeared in an advertisement for the Japanese color cosmetics brand Shiseido's 'MAQuillAGE.' The reason ILLIT continues to receive support in the advertising industry is not only their trendy charm but also their bright and healthy image and broad appeal. They represent the sensibilities of teenagers and those in their twenties with their unique music and style, leading trends. Furthermore, a solid global fan base supports them, creating strong synergy with brands. ILLIT will release their 4th mini-album 'MAMIHLAPINATAPAI' on April 30, launching full-scale activities with the title track 'It's Me.' The unique album name has already attracted the attention of music fans worldwide. Having led trends with fresh concepts so far, ILLIT is expected to expand the team's spectrum again through this new work and achieve further leaps.
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ILLIT's 4th mini-album 'MAMIHLAPINATAPAI' achieves a new personal best on the Billboard 200, ranking 26th. The album tops several charts, including Billboard's 'World Albums' and 'Top Dance Albums'. The title track 'It's Me' gains significant popularity, ranking high on various platforms and sparking viral trends.
Fuji TV announces a new summer event, 'Mezamashi WANGAN Fest,' featuring 3 Korean groups. The event runs from August 3-9 and 13-14 in Tokyo, showcasing music and comedy. Notable acts include ILLIT and NCT WISH, with a strong lineup generating excitement for future announcements.
Wonhee from ILLIT is set to debut her first solo variety show titled 'Wonhee is 20' on June 6. The show will feature her tackling a bucket list alongside older female mentors, highlighting her growth and experiences as she turns 20. The program aims to resonate with viewers through shared dreams and heartfelt moments.
Yuna from ILLIT disclosed that she obtained her driver's license earlier this year during an appearance on YouTube's 'TEO'. She shared her feelings of adulthood upon receiving her license and recounted her experiences driving, including a practice session with fellow member Minju. The conversation included humorous exchanges about driving and life aspirations.
Moka from ILLIT made her first public appearance since announcing a health-related hiatus at the Seoul Children's Grand Park Festival. She surprised fans with a performance, including the new song 'It's Me,' and showcased her recovery by dancing on stage, receiving a warm welcome from the audience.
ILLIT arrived at Gimpo International Airport in Korea on the afternoon of the 4th after their performance at JAPAN JAM 2026 in Chiba was canceled due to strong winds. They had left for Japan on the 3rd to participate in the music festival. Fans are excited for their comeback with a new song described as 'spicy like hot pot.'
ILLIT departed for Japan to perform at JAPAN JAM 2026, but the event was canceled due to strong winds making the venue unsafe and causing transportation issues. The organizers prioritized the safety of participants and expressed regret for the disappointment caused to attendees and artists alike. 28 acts were scheduled to perform, including ILLIT, ME:I, and Da-iCE.
Wonhee of ILLIT garnered attention on tvN's 'Surprising Saturday' as a special MC, discussing her recent weight loss. She humorously described her appearance as a 'foreign exchange student' and confirmed she has lost weight since turning 20, surprising the cast and expressing her determination to bring energy to the show.
ILLIT's 4th mini-album 'MAMIHLAPINATAPAI' sold 276,145 copies on its release day, topping the HANTEO chart and gaining global acclaim. The title track 'It's Me' charted in multiple countries, showcasing ILLIT's international appeal. Their performance on Mnet's 'M COUNTDOWN' received rave reviews, highlighting their captivating style and powerful dance moves.
ILLIT's 'Magnetic' surpasses 800 million streams on Spotify, setting a record for the fastest K-POP debut song to reach this milestone. The track, from their 1st mini-album 'SUPER REAL ME', features catchy lyrics and a danceable sound. They recently released their 4th mini-album and will host a festival to celebrate, offering fans an unforgettable experience.
