ILLIT gains popularity in advertising, collaborating with brands like FILA and Rockfish Weatherwear, and expanding its influence globally.
March/19/2026 16:45
ILLIT is receiving a series of love calls from the advertising world and is beginning to solidify its status as 'the most trendy group.' According to BELIFT LAB, a label of HYBE MUSIC GROUP, on March 19, ILLIT was recently chosen as a model for the sports brand 'FILA.' Additionally, on the 3rd, a collection in collaboration with the global fashion brand 'Rockfish Weatherwear' was released worldwide. These brands have focused on ILLIT's sense of trend and stylishness. Their outstanding individuality is expected to blend with the unique colors of each brand around the world, creating further synergy. In particular, Rockfish Weatherwear reflects ILLIT's dreamy and lovely sensibility in items like umbrellas, hats, and sneakers, receiving favorable reviews from consumers worldwide. ILLIT's influence is expanding across industries. They became the first K-POP group to be appointed as the Asia ambassador for the global chocolate brand 'M&M'S,' and they are active in various fields, including the beverage brand 'Pocari Sweat,' the largest domestic education company Mega Study Education's '2027 Mega Pass,' and the global premium casual brand 'Superdry.' Individual members are also active in advertising. Wonhee was recently appointed as the global campaign model for the tech lifestyle brand 'CASETiFY' and the cosmetics brand 'rom&nd.' Iroha appeared in an advertisement for the Japanese color cosmetics brand Shiseido's 'MAQuillAGE.' The reason ILLIT continues to receive support in the advertising industry is not only their trendy charm but also their bright and healthy image and broad appeal. They represent the sensibilities of teenagers and those in their twenties with their unique music and style, leading trends. Furthermore, a solid global fan base supports them, creating strong synergy with brands. ILLIT will release their 4th mini-album 'MAMIHLAPINATAPAI' on April 30, launching full-scale activities with the title track 'It's Me.' The unique album name has already attracted the attention of music fans worldwide. Having led trends with fresh concepts so far, ILLIT is expected to expand the team's spectrum again through this new work and achieve further leaps.
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ILLIT has launched their new music video for 'It's Me' from their 4th mini-album, captivating fans with energetic performances and unique visuals. The song expresses the excitement of love and self-declaration, while their playful choreography and stylish outfits enhance their bold image. They will begin music show promotions and host a festival on May 5 to celebrate their album release.
Today, ILLIT releases their 4th mini-album "MAMIHLAPINATAPAI," which captures complex emotions and their intense energy. The title track "It's Me" is a techno hit that has already excited global fans, ranking high on Spotify's charts. The members express their anticipation for showcasing a new side of themselves and share insights on the album's unique title and their performances.
ILLIT unveiled a teaser for their title track 'It's Me' from the upcoming mini-album 'MAMIHLAPINATAPAI'. The video features the members opening 'random capsules' that reveal various emotions, culminating in a powerful statement. Fans are excited about the song's addictive beat and performance, with the full music video set to release on the 30th.
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ILLIT revealed their cool charm through concept photos and film for their 4th mini-album 'MAMIHLAPINATAPAI', set to release on the 30th. The visuals express the complexities of defining relationships post-first date, featuring vibrant styling that combines sporty elements with a street vibe, enhancing their unique appeal. Fans eagerly anticipate the energetic sound and fresh charm they will bring.
ILLIT is set to captivate global fans with their 4th mini-album 'MAMIHLAPINATAPAI', featuring the title track 'It's Me'. The campaign film highlights stunning visuals and a bold declaration of love, with catchy lyrics and an energetic melody. They will showcase their versatility through various concepts leading up to their album release on the 30th, including a special festival on May 5th.
ILLIT has released a highlight medley for their upcoming 4th mini-album 'MAMIHLAPINATAPAI,' stirring excitement among fans. The video features self-shot moments by members, resonating with young audiences. The title track 'It's Me' explores relationship uncertainties with a catchy techno sound. Other tracks like 'GRWM' and 'paw, paw!' showcase diverse styles. More teasers will follow, leading up to the album release on April 30.
Mocha of ILLIT has temporarily suspended her activities due to health concerns, as confirmed by her agency BELIFT LAB. She reassured fans with a message and photo, stating she will return soon. The agency emphasized prioritizing her recovery over her schedule, especially with the group's upcoming comeback.
Mocha from ILLIT is halting activities due to health concerns, as stated by BELIFT LAB. The agency emphasizes the importance of recovery, leading to Mocha's absence from scheduled events. Although Mocha is eager to return, the focus remains on health, with updates on her return expected after careful monitoring. ILLIT is set to release their 4th mini-album on the 30th and has a festival planned for May 5.
