Haagen-Dazs Japan launches Crispy Sandwich 'The Green Tea' on April 7, featuring a new TVCM with TWICE's Sana to promote it.
April/7/2026 12:42
Haagen-Dazs Japan Co., Ltd. will start year-round sales of Haagen-Dazs Crispy Sandwich 'The Green Tea' from April 7 (Tuesday) nationwide. To coincide with the launch, a new TV commercial featuring TWICE's Sana titled 'It's The Release!' will begin airing on the same day. Additionally, a new web commercial featuring Sana that conveys the delicious structure of the Crispy Sandwich will be distributed from April 13 (Monday) on Haagen-Dazs' official YouTube and various social media platforms. The Crispy Sandwich 'The Green Tea' combines the bitterness of matcha with the sweetness of white chocolate. The fragrant and slightly bitter matcha ice cream is wrapped in a gentle sweet white chocolate coating and sandwiched between crispy matcha wafers. The new TVCM 'It's The Release!' expresses the excitement of introducing a new standard product made with high-quality matcha. The story begins on a park bench, where Sana quietly gazes at the Crispy Sandwich in a black-and-white world. The moment she takes a 'crunch' bite of the Crispy Sandwich, the visuals burst into vibrant color. Against a refreshing blue sky, Sana joyfully declares, 'It's The Release! It's The Green Tea!' In the final cut, Sana strikes a pose inspired by the Crispy Sandwich and playfully shouts 'Matcha!' leaving a fun and light aftertaste. This CM conveys the authentic deliciousness of matcha and the introduction of a new standard product, enhanced by the colorful visuals. The Crispy Sandwich, born in Japan in 2001, allows enjoyment of the trinity of flavors: crispy wafers, crunchy coating, and creamy ice cream. The new web commercial 'Crispy, Crunchy, Creamy' features a catchy rhythm that reveals the secrets of the Crispy Sandwich's delicious structure. The lively sounds of crunching make it a video that makes you want to eat along with Sana. New TVCM overview 'It's The Release!' (15 seconds) airing start date: April 7, 2026 (Tuesday) airing area: nationwide. New web commercial overview 'Crispy, Crunchy, Creamy' content airing start date: April 13, 2026 (Tuesday) distribution media: Haagen-Dazs official YouTube, official SNS (X, Instagram, TikTok, LINE) watch here. Product overview Crispy Sandwich 'The Green Tea' features fragrant and slightly bitter matcha ice cream wrapped in a gentle sweet white chocolate coating and sandwiched between crispy matcha wafers. Enjoy the harmony of deep aroma and rich flavor along with the vibrant green of matcha and the white of white chocolate. Price: 373 yen (suggested retail price: including tax) *Reduced tax rate applied Sales locations: nationwide supermarkets, convenience stores, department stores, etc. Special site Crispy Sandwich 'The Rich Caramel' features caramel ice cream that blends roasted flavor and milk richness, wrapped in a sweet and rich coating with a crunchy texture, sandwiched between crispy wafers. A bite releases a rich taste of sweet and roasted caramel filling your mouth. Price: 373 yen (suggested retail price: including tax) *Reduced tax rate applied Sales locations: nationwide supermarkets, convenience stores, department stores, etc. Special site Related links 'Haagen-Dazs' Japan official X.
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