The 76th NHK Kohaku Uta Gassen features Korean artists aespa, ILLIT, and &TEAM, reflecting on past Korean participants.

Japanese haircare brand fino has appointed ILLIT's Wonhee as its new brand ambassador for the 'Glow in motion' campaign. This initiative emphasizes how healthy shine from fino products can boost confidence in everyday movements. Wonhee embodies a fresh, energetic image that aligns with the brand's identity, aiming to connect with the MZ generation. The campaign starts on April 1, featuring discounts up to 31% at Olive Young stores and online.

ABC-MART will launch FILA's new 'WAVYDAY FLOW' shoes on March 26, 2026. The shoes feature a cute design with ribbon-like stripes and come in two models. A campaign with K-POP group ILLIT includes a hologram sticker giveaway for purchases. Available in various colors and sizes.

WINTER from aespa is on the cover of Esquire's April 2026 issue, collaborating with Polo Ralph Lauren. She models various pieces from their Spring/Summer collection and shares insights about her world tour, emphasizing the joy of performing and connecting with fans. The issue is available in Korean bookstores and online.

ILLIT celebrates its 2nd anniversary on March 25, 2024, with significant achievements, including three albums on the Billboard 200 and a sold-out concert tour. The members reflect on their growth and express gratitude to their fans, GLLIT, while looking forward to new music and challenges ahead.

Kstyle and IDOLCHAMP introduce 'Kstyle POWER PUSH', a new initiative for global K-POP fans to vote for their favorite artists. Voting runs from March 24 to April 3, with 20 Ruby CHAMSIM needed for each vote. Support your favorite artists making comebacks in April!

Kstyle and IDOLCHAMP introduce 'Kstyle POWER PUSH', a new initiative for global K-POP fans to vote for their favorite artists. Voting runs from March 24 to April 3, with 20 Ruby CHAMSIM needed for each vote. Support your favorite artists making comebacks in April!

On the morning of the 24th, GISELLE from aespa attended the photo wall event for the opening of the Wacky WiLLy flagship store in Seoul's Seongsu-dong. The brand is set to hold its first standalone pop-up store in Japan. Additionally, aespa members WINTER, GISELLE, and KARINA departed for Shanghai for their concert tour (video available).

On the afternoon of the 22nd, aespa returned to Korea via Gimpo International Airport after their Shanghai concert for the '2025-26 aespa LIVE TOUR-SYNK: aeXIS LINE.' They also announced that their new song 'ATTITUDE' will serve as the opening theme for the TV anime 'Kill A.O.' Additionally, aespa has been chosen again as the advertising model for Lotte Duty-Free, launching a campaign with KickFlip and Heart2Hearts.

On the morning of the 21st, aespa members WINTER, GISELLE, and KARINA departed from Gimpo International Airport to Shanghai for their '2025-26 aespa LIVE TOUR-SYNK: aeXIS LINE.' Additionally, their new song 'ATTITUDE' has been chosen as the opening theme for the TV anime 'Kill Aow,' and they have been selected again as advertising models for Lotte Duty Free, launching a campaign with KickFlip and Heart2Hearts.

ILLIT's new original song "Bubee" will be the opening theme for the upcoming anime "Magical Sisters Lulut Lily," set to release on April 6, 2026. The song blends Shibuya subculture and J-POP dance-pop, featuring lyrics by rising star noa and choreography by popular TikTok choreographer Sako Makita. The song encourages pair challenges, enhancing its appeal. ILLIT is also set to embark on their first live tour in March 2026, with multiple performances across Japan.