ABC-MART releases FILA's 'WAVYDAY FLOW' shoes on March 26, 2026, featuring trendy designs and a special ILLIT campaign.
March/26/2026 13:06
ABC-MART will start selling FILA's new model 'WAVYDAY FLOW' from March 26, 2026, at all ABC-MART stores and the official online store. This series features a cute design with ribbon-like stripes in trendy thick-soled style. The newly released visuals and visual movie will showcase the second campaign featuring the K-POP girl group ILLIT. In this second campaign, customers who purchase eligible products will receive a hologram sticker of ILLIT. The new 'WAVYDAY FLOW' is characterized by wave-colored points and is part of FILA's daily chunky shoes. It comes in two types: 'WAVYDAY FLOW LT' with synthetic leather for durability and a sophisticated mood, and 'WAVYDAY FLOW MS' made with mesh material for excellent breathability. The shoes are designed to be cute while incorporating trendy elements. Color variations include classic black and beige for 'WAVYDAY FLOW LT', and spring-like beige and girly pink for 'WAVYDAY FLOW MS'. They can be styled casually with denim or elegantly with dresses and mini skirts. The new visuals express a refined and comfortable world view with soft pink and beige colors, featuring the popular girl group ILLIT. Comments from ILLIT include excitement about showcasing various styles with FILA shoes. Product information: 'FILA WAVYDAY FLOW LT' priced at 9,970 yen (tax included), colors: BLACK/BEIGE, sizes: 22.0cm to 26.0cm (in 1.0cm increments). 'FILA WAVYDAY FLOW MS' priced at 9,970 yen (tax included), colors: BEIGE/PINK, sizes: 22.0cm to 26.0cm (in 1.0cm increments). Limited novelty for the second campaign includes a hologram sticker for purchases of the FILA WAVYDAY FLOW series at all ABC-MART stores and online from March 26, 2026, 00:00 until supplies last. For details, check the online store.
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