Wongi from ILLIT is the first idol model for rom&nd, starting a collaboration that emphasizes consumer engagement and new product launches.
February/5/2026 13:13
Wongi from ILLIT has been appointed as a model for the Korean cosmetics brand 'rom&nd'. 'rom&nd', a popular cosmetics brand that was born in Korea in 2016 and continues to lead trends, has appointed an idol model for the first time since its establishment. Starting from February 23 (Monday), a new initiative will begin with Wongi. This model appointment is not just a casting but a symbolic effort that embodies the values that 'rom&nd' has cherished, which is 'a brand created together with consumers and makeup enthusiasts (cosmetic otaku)'. Wongi is known for her love of makeup items and has continuously shown affection for 'rom&nd' products, which led to this appointment. This collaboration was realized against the backdrop of the history built with 'rom&nd'. She previously visited the 'PINK OFFICE', the flagship store of 'rom&nd' in Seoul's Seongsu, and participated in color gloss mixing, which garnered significant interest from 'rom&nd' fans through event-based funding. Additionally, she showcased the limited color gloss created through direct mixing at the flagship store, which received high attention and positive reactions from consumers. Through this response, many voices from consumers expressed a desire for an official collaboration between 'rom&nd' and Wongi, leading to this model appointment. A representative from 'rom&nd' commented, 'This collaboration with Wongi will further expand our communication with consumers,' and added, 'Under the slogan of respecting all preferences, we plan to continue proposing enjoyable and new color experiences to consumers.' Furthermore, they concluded by encouraging interest in various initiatives that 'rom&nd' and Wongi will create together. The first product they will work on together is a new addition to the bestselling 'Glasting Color Gloss' line. Following the Sparkle line released on February 5, two new nude colors based on the concept of 'Cream Nude Gloss' will be launched in Japan on March 3. In recent years, soft and calm nude tones have been trending, and this new product holds special significance as it consists of colors selected by Wongi herself, who regularly enjoys using nude lip products. More detailed information about this product will be released soon.
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