SEVENTEEN's Joshua is now the brand ambassador for Real Barrier, a Korean skincare brand known for its unique MLE technology.
March/20/2026 18:33
Joshua of SEVENTEEN has been appointed as the brand ambassador for the Korean skincare brand specializing in skin barrier, Real Barrier. Neopharm Co., Ltd. has developed ceramides, a skin physiological active substance, based on biotechnology and dermatological technology, and has uniquely developed MLE (Multi-Lamellar Emulsion) technology, which is the same as the lamellar structure of lipids present in each layer of the skin. Neopharm applies its unique MLE technology to develop products specifically for dry and sensitive skin related to weakened skin protection functions, practicing the mission of protecting and maintaining human skin health. Additionally, Real Barrier has been selected as the number one brand in the sensitive skin skincare category of the Korean Brand Power Index (K-BPI) for 19 consecutive years, recognized for its technological prowess. Real Barrier is a skin barrier specialized brand that combines Neopharm's unique technology and self-developed ceramides. The Real Barrier Extreme Cream (Original) has surpassed cumulative sales of 2.5 million units (sales count from launch in 2015 to February 2025), making it a long-selling item for the brand. It is a highly moisturizing face cream with a rich, firm texture that melts into the skin. It contains triple ceramides that replicate the skin's lipid components. Utilizing Real Barrier's unique MLE® technology, it effectively supports the skin's barrier function, leading to plump, hydrated skin. Additionally, biome peptides that support the skin's barrier function fill the skin with luxurious moisture, maintaining a healthy skin condition. The Real Barrier Extreme Essence Toner (Original) is an essence toner that combines the functions of serum and lotion. Its viscous texture quickly penetrates the skin, balancing oil and moisture, resulting in refined skin texture. Moisturizing ingredients ceramide NP and three types of hyaluronic acid form a moisture film on the skin, leading to a moist and dewy complexion. The calming complex provides moisture to the skin, gently caring for easily irritated skin. ◆Joshua's Comments Q. Why did you decide to collaborate with Real Barrier? Joshua: After actually using Real Barrier, I clearly felt that my skin was comfortable and calm. That naturally built my trust, and that's why I decided to collaborate. I'm very happy. Q. What is your favorite Real Barrier product? Joshua: My favorite product is the Extreme Cream Original. The moment I apply it, I feel like I have a protective layer on my skin, and after applying a generous amount the night before, my skin doesn't feel tight even after a long day of shooting the next day. It has become an essential part of my skincare routine. Q. Please say a final word. Joshua: I believe that the skin honestly reflects its condition of the day. And I think the core of that skin is the skin barrier. So, why not start "real skin barrier care" together with Real Barrier? ■Related Sites Official Instagram of Real Barrier Official Qoo10 Shop of Real Barrier.
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