SEVENTEEN's Joshua is now the brand ambassador for Real Barrier, a Korean skincare brand known for its unique MLE technology.
March/20/2026 18:33
Joshua of SEVENTEEN has been appointed as the brand ambassador for the Korean skincare brand specializing in skin barrier, Real Barrier. Neopharm Co., Ltd. has developed ceramides, a skin physiological active substance, based on biotechnology and dermatological technology, and has uniquely developed MLE (Multi-Lamellar Emulsion) technology, which is the same as the lamellar structure of lipids present in each layer of the skin. Neopharm applies its unique MLE technology to develop products specifically for dry and sensitive skin related to weakened skin protection functions, practicing the mission of protecting and maintaining human skin health. Additionally, Real Barrier has been selected as the number one brand in the sensitive skin skincare category of the Korean Brand Power Index (K-BPI) for 19 consecutive years, recognized for its technological prowess. Real Barrier is a skin barrier specialized brand that combines Neopharm's unique technology and self-developed ceramides. The Real Barrier Extreme Cream (Original) has surpassed cumulative sales of 2.5 million units (sales count from launch in 2015 to February 2025), making it a long-selling item for the brand. It is a highly moisturizing face cream with a rich, firm texture that melts into the skin. It contains triple ceramides that replicate the skin's lipid components. Utilizing Real Barrier's unique MLE® technology, it effectively supports the skin's barrier function, leading to plump, hydrated skin. Additionally, biome peptides that support the skin's barrier function fill the skin with luxurious moisture, maintaining a healthy skin condition. The Real Barrier Extreme Essence Toner (Original) is an essence toner that combines the functions of serum and lotion. Its viscous texture quickly penetrates the skin, balancing oil and moisture, resulting in refined skin texture. Moisturizing ingredients ceramide NP and three types of hyaluronic acid form a moisture film on the skin, leading to a moist and dewy complexion. The calming complex provides moisture to the skin, gently caring for easily irritated skin. ◆Joshua's Comments Q. Why did you decide to collaborate with Real Barrier? Joshua: After actually using Real Barrier, I clearly felt that my skin was comfortable and calm. That naturally built my trust, and that's why I decided to collaborate. I'm very happy. Q. What is your favorite Real Barrier product? Joshua: My favorite product is the Extreme Cream Original. The moment I apply it, I feel like I have a protective layer on my skin, and after applying a generous amount the night before, my skin doesn't feel tight even after a long day of shooting the next day. It has become an essential part of my skincare routine. Q. Please say a final word. Joshua: I believe that the skin honestly reflects its condition of the day. And I think the core of that skin is the skin barrier. So, why not start "real skin barrier care" together with Real Barrier? ■Related Sites Official Instagram of Real Barrier Official Qoo10 Shop of Real Barrier.
Related Articles
SEVENTEEN’s Dokyeom enlists in the Army today. Pledis announced his September 8 enlistment in July, asked fans not to visit the training center, and said he will not join group activities after service begins but will continue meeting fans through prepared content and Weverse.
At the KIA Tigers vs. KT Wiz game held on the 6th at Gwangju’s KIA Champions Field in the 2026 Shinhan SOL Bank KBO League, Ko Kyung-pyo appeared for the ceremonial first pitch.
SEVENTEEN’s official character BONGBONGEE is getting a Japan-original merch project called BONGBONGEE JAPAN ORIGINAL Merch, featuring a trendy gal style. The lineup includes a first-ever tan BONGBONGEE, HIPPERS BONGBONGEE, BEADS STRAP, PLUSH BAG, and more, with preorders starting September 4 at 6:00 p.m.
Dwango will exclusively livestream the 2026 THE FACT MUSIC AWARDS from Busan, South Korea, on Niconico on September 19, 2026. The red carpet is free, while the awards ceremony and live performances require a net ticket. Buyers also get access to past TMA shows from 2019 to 2025.
On the afternoon of the 3rd, a photocall event for SIMMONS' Beautyrest Black was held at SIMMONS Gallery Seongsu in Seongdong District, Seoul. Attendees included Lee Min-jung, Lee Soo-hyuk, Girl's Day's Hyeri, Im Ji-yeon, former Apink member Son Na-eun, Suhyun, Seo Eun-soo, Kim Na-young and her husband MY Q, Jung Park, Lee Hyun-yi, Hong Jin-kyung and Park Kyung-rim, and SHIHO. SEVENTEEN's Mingyu also appeared at the event with a shaved head.
At a photo call event for SIMMONS’ “Beautyrest Black” held on the afternoon of the 3rd at SIMMONS Gallery Seongsu in Seongdong District, Seoul, SEVENTEEN’s Mingyu appeared with a shaved head. Mingyu will begin serving as a social service worker on September 10.
SEVENTEEN leader S.COUPS was chosen as Trudon Korea’s first ambassador. His Allure KOREA digital cover shoot, themed “S.COUPS’s Trudon HOUSE,” highlighted his deep gaze and mature aura. He continues to expand his global fashion and brand presence while SEVENTEEN remains highly active.
EMODA and RESEXXY have collaborated with the Korean cosmetics brand RRRing on a special page at RUNWAY channel featuring autumn trend makeup and the latest coordinated outfits. The page shows two characters, a feminine RESEXXY girl and a cool EMODA girl, with four makeup looks and themed styling. Giveaways are also being held.
On the afternoon of the 27th, SEVENTEEN’s DK and Dino departed through Incheon International Airport for overseas schedules. The text also notes that DK appears on the September issue cover of Dazed ahead of enlistment, saying he will return with greater depth, and that Dino’s first solo concert after debut was a great success, with the music video for the included track “LIKE IT” also released.
D'ICON No. 36, titled “THE 8TH SENSE,” presents SEVENTEEN’s The 8 in a 128-page feature that reveals a new expression of the sensibility he has built over 12 years. The shoot highlights his natural mood, dreamy atmosphere, youthful charm, and distinctive styling.
