YG announced comeback schedules for BABYMONSTER and TREASURE, plus debut plans for two new groups targeting 2027.
October/14/2026 16:10Related Groups & Members
YG ENTERTAINMENT (hereinafter, YG) chief producer Yang Hyun-suk suddenly unveiled the comeback plans of the artists under the company and the debut plans for the next generation of rookies. On the 14th, YG posted “FROM YG” through its official blog, containing a handwritten and official message from chief producer Yang Hyun-suk. It has been about five months since April of this year that Yang Hyun-suk directly announced the activity roadmap of the artists under the company, drawing intense interest from global fans. Leading the charge is BABYMONSTER. They will release the digital single “DESERVE” on October 23. Yang Hyun-suk said about this new song, “It is a slow song, but it is a song with stronger energy than any song we have released so far,” and expressed confidence, saying, “BABYMONSTER’s delicate vocals and explosive singing ability are harmonized to express peak emotion.” BABYMONSTER, which is currently carrying out the world tour “CHOOM” across 18 cities on five continents, has also confirmed a new album for early next year following this digital single, signaling overwhelming global momentum. News of TREASURE’s new release was also unveiled. TREASURE, which achieved a career high with the mini album “NEW WAV” in June this year, will continue that momentum with the new song “SHOCK” on November 2. Yang Hyun-suk said, “TREASURE is bringing the biggest change to the direction of the music,” and announced that this new song will also center on a powerful hip-hop sound. He then called for much anticipation and support for TREASURE’s full-fledged second chapter of activities leading into 2027. In particular, the part that drew attention in this announcement was the debut plans for two rookie groups, the next-generation lineup of YG. YG is currently concretizing the debut of a five-member boy group and a four-member girl group. Yang Hyun-suk revealed, “Because they are very important artists who will lead YG’s future together with TREASURE and BABYMONSTER, I myself am putting in my best effort.” Both rookie groups are scheduled to finish recording demo songs by the end of the year, and once the title tracks are decided, their specific debut schedules will be finalized. Yang Hyun-suk added, “At the end of this year, I will greet you again with a YG announcement video containing more diverse and happy news,” and expressed gratitude to fans around the world. With the active activities of TREASURE and BABYMONSTER, as well as the visible launch of two next-generation rookie groups targeting 2027, attention is being focused on YG’s expansion and leap in global IP. • G-DRAGON & Yang Hyun-suk, suspicion of copyright law violation ends with no charges • YG suddenly reveals a five-member new boy group debuting in September! Also unveils the third member of the next-generation girl group, a 13-year-old
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TREASURE released its new digital single “SHOCK” at 6 p.m. on the 2nd, along with the song and music video. The electronic hip-hop track blends trendy synth sounds, fast-paced development, and YG-style heavy beats with TREASURE’s dynamic melody. The lyrics and MV highlight the group’s identity and addictive appeal.
Fuji TV will broadcast the 2026 FNS Song Festival live over two Wednesdays in December. Thirty-six acts were announced, including Korean artists such as ILLIT, Stray Kids, BABYMONSTER, CORTIS, RIIZE, aespa, and NCT DREAM. ILLIT will appear for the third straight year, while BABYMONSTER and CORTIS will make their first appearances.
TREASURE is making a comeback with an even more intense hip-hop style. YG Entertainment released a teaser for the digital single “SHOCK,” showing electric-shock-like effects, smoke, and flying debris, along with a short audio clip repeating “SHOCK SHOCK.” The single will be released on November 2 at 6 p.m. YG producer Yang Hyun-suk said the song reflects TREASURE’s ongoing musical shift and centers on a strong hip-hop sound. After the well-received mini album “NEW WAV” in June, TREASURE’s active promotions are expected to continue into next year and beyond.
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TREASURE will release the live DVD and Blu-ray “TREASURE THE STAGE 2026 NEW WAV : LIVE IN JAPAN” on November 11, 2026. It includes the full Tokyo Ariake Arena tour finale, plus special bonus footage such as best moments, game digests, and light-stick views. A live CD and a new digital single are also scheduled.
U-NEXT has announced exclusive Japanese livestreaming of the 2026 MAMA AWARDS, held at Kyocera Dome Osaka on November 20 and 21, 2026. The stream will include the red carpet and awards ceremony for unlimited viewing by U-NEXT monthly members, with a giveaway campaign also planned.
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BABYMONSTER released the digital single “DESERVE” and its music video. The pop ballad highlights lyrical synths, a retro mood, and emotional vocals as the group reflects on past memories and wishes happiness for the other person. The MV presents a cinematic, wistful story.
