Mingyu from SEVENTEEN promotes Isaac Toast sauces and jams in Japan, sharing personal stories and engaging with fans at the event.
May/21/2026 22:44
The toast specialty store "Isaac Toast," loved in Korea, has landed in Japan with "Isaac Toast Sauce & Jam" that can be enjoyed at home! On the 21st, a launch event for "Isaac Toast Sauce & Jam" was held in Tokyo with SEVENTEEN's Mingyu, who serves as the CM model, delivering the charm of the product to fans. [PHOTO] SEVENTEEN's Mingyu, blushing from fan cheers!? He appeared in a navy T-shirt with refreshing white lines and wide denim, heating up the venue with a summer-ready outfit. SEVENTEEN will hold the Tokyo performance of "SEVENTEEN 2026 JAPAN FANMEETING 'YAKUSOKU'" at Tokyo Dome on May 13-14. Mingyu commented, "I'm happy to see you every week," not hiding his affection for fans. During the event's talk corner, he shared his feelings about "Isaac Toast" and behind-the-scenes stories from the CM shoot. In particular, he mentioned, "I was happy to be a model this time because I had special feelings since my trainee days. I enjoyed three flavors with Seungkwan and Dino, who were in the same high school." This made the fans smile. He also tasted the recommended apple jam from the three types of jams released, spreading it on a cracker and playfully asking, "Is it okay for the interpreter to eat it for just 10 seconds?" while serving it to the interpreter, Mr. Myunghwa, which lightened the mood again. In the quiz corner, questions about "Isaac Toast" were asked, as well as questions about Mingyu's daily life, such as whether he prefers coffee or cola with Isaac Toast, and whether he would eat or resist when unsure. He smiled and asked fans, "Which do you think is correct?" showing a friendly demeanor. In the Q&A section, when asked about his favorite bread besides Isaac Toast, he excitedly replied, "I really like Japanese melon bread. Also, corn bread. Everyone in the group loves this corn bread, and it's now bigger to celebrate its 50th anniversary!" He seemed well-informed about Japanese bread. Later, Mingyu asked fans for their recommended breads. Various names like truffle salt bread, an butter, and mentaiko butter were mentioned, and when yakisoba bread was brought up, he humorously replied, "Yakisoba bread is not my style," making fans laugh. He explained, "Yakisoba is a meal, and bread is dessert," emphasizing that they should be eaten separately. However, when asked which bread he would like to treat his members to, he answered, "Buldak stir-fried noodle bread." He explained, "All my members love spicy food, so how about buldak stir-fried noodle bread? Just like yakisoba bread," bringing laughter again. He added, "I want to treat that bread to Wonwoo and Seungkwan," showing the friendship among the members. Midway through, it was discovered that the "expiration date" of the Isaac Toast sauce placed on the table was April 6, which was also Mingyu's birthday, causing the venue to erupt in excitement again. At the end of the corner, when asked, "What was a moment recently that was sweet and happy like jam?" Mingyu simply said, "When I meet CARAT (SEVENTEEN's fans)." He showed a gentle smile, saying, "That's the best conclusion." At the end of the event, Mingyu commented, "Did you all have fun? I had a great time meeting you all here in the theater after a long time. I'm happy if you all had fun too. I'm glad to have spent this time with you all along with Isaac Toast. We will have a fan meeting in Osaka this week, so I look forward to seeing you again." He concluded with, "Everyone, take care and always be happy. Please eat a lot of delicious food after this. Thank you. I love you."
Related Articles
Mingyu from SEVENTEEN visited Japan to celebrate the launch of 'Isaac Toast Sauce & Jam'. He interacted with 500 selected fans through games, talks, and a Q&A session. During a photo session, he shyly responded to fans' cheers while promoting the product, showcasing his love for fans in a sweet and memorable event.
On the afternoon of the 15th, SEVENTEEN completed their 'SEVENTEEN 2026 JAPAN FANMEETING 'YAKUSOKU'' at Tokyo Dome and arrived in Korea via Gimpo International Airport. They will hold additional fan meetings at Kyocera Dome Osaka on the 23rd and 24th. The event saw 100,000 CARAT fans engage with the group, marking their first large fan meeting in Japan in about a year. Additionally, member Dino made a unique debut as the sub-character 'Pi Chorin' with the release of 'Yoshi BOARD' on August 3.
SEVENTEEN held their 'YAKUSOKU' fan meeting at Tokyo Dome on May 13-14, attracting around 100,000 fans. The event featured live viewings in over 120 cinemas across Asia and a pop-up store in Osaka. The fan meeting included performances, games, and a talk segment, celebrating their reunion with fans. The Osaka pop-up store offers official merchandise until May 25.
On the morning of the 12th, SEVENTEEN members Joshua, Dino, and Jun departed through Gimpo International Airport for their fan meeting 'YAKUSOKU' in Japan, scheduled for May 13-14 at Tokyo Dome. Additionally, Dino will debut as a sub-character 'Pi Chorin' with the release of 'Yoshi BOARD' on August 3, while Joshua graces fashion magazine covers in two countries, showcasing his refined beauty.
Dino of SEVENTEEN is set to debut as Picheolin, a character leading a music project. His mini-album '吉BOARD' will release on August 3, featuring a reinterpretation of 1990s street culture. The project includes a video interview showcasing various versions of Picheolin through time, building excitement for the debut.
Hoshi from SEVENTEEN has made a 10 million won donation during his military service to support social welfare. This is part of his ongoing charitable activities, including scholarships and support for children in need. He has also contributed to various causes, solidifying his role as a socially responsible artist.
An organized ticket scalping operation in Korea profited 7.1 billion won by using illegal macros and a division of labor. They secured over 30,000 concert tickets, reselling them at inflated prices, with some tickets sold for 25 times their original price. The police arrested 16 members, including the ringleader, who is now wanted internationally.
DxS (SEVENTEEN) concluded their first solo concert 'DxS [SERENADE] ON STAGE - JAPAN' in Chiba, attracting around 40,000 fans. The concert featured a mix of songs, including their new track 'Feel Me', and showcased unique performances, including solos and covers, creating a memorable experience for CARATs.
HYBE announced record Q1 2026 earnings of 698.3 billion won, a 40% increase from last year. Key drivers included BTS's album sales and SEVENTEEN's success. Direct sales rose 25% to 403.7 billion won, with BTS's 'ARIRANG' selling 3.98 million copies on its first day. The company expects continued growth with upcoming album releases from various artists.
On the afternoon of the 29th, a MONCLER fashion event was held in Seongsu-dong, Seoul, featuring stars like SEVENTEEN's Mingyu, ITZY's Ryujin, Lee Jae-wook, Kim Yong-kyung, and influencers Tan Suan and Jenny Tsang. SEVENTEEN also revealed their fan meeting poster and ITZY announced their comeback with a new mini-album on May 18.
