
ILLIT has announced further evolved visuals and an expanded musical perspective, igniting excitement for their comeback. Yesterday (6th), ILLIT posted the promotional calendar for their 4th mini-album 'MAMIHLAPINATAPAI' on the group's official SNS channel. According to this, ILLIT will release concept photos for 'GRWM' and 'FREE RIDER' versions today (7th) and on the 14th, respectively. Following the 'PAW PAW' version, which attracted attention with members alongside similar animals, a new visual transformation is anticipated. On the 21st, a highlight medley will allow fans to listen to parts of the album's tracks in advance, further enhancing the comeback atmosphere. Subsequently, content related to the title track 'It's Me' will be released one after another. On the 23rd, a campaign film providing a glimpse into the message and sound of the title track will be released, and on the 24th, concept photos for the 'IT'S ME' version will be unveiled. On the 27th and 28th, two teasers for the title track's music video will be released consecutively, with the long-awaited new song and full music video dropping on the 30th at 6 PM. A special festival commemorating the release of the 4th mini-album is also planned. ILLIT will hold the 'ILLIT Soul Children's Grand Park Festival' on May 5, centered around the title track 'It's Me'. Various experience booths for families and friends will be available, along with performances of ILLIT's new songs to energize the venue. The unique atmosphere of the calendar image is also eye-catching. A single rose casually placed in a plastic bag leaves a sensory impression that is completely different from the uniquely cute and delicate colors ILLIT has shown so far. Anticipation and curiosity are rising about what new looks and music they will present in this new work. The 4th mini-album 'MAMIHLAPINATAPAI' will be released on the 30th of this month. This album contains ILLIT's story of focusing on 'self' amid various emotions that arise as relationships deepen, even enjoying complex feelings. The title track 'It's Me' boldly declares, 'You are exactly my favorite!' while struggling with the definition of a relationship after a first date.
BTS made a full comeback, wearing blue SWIM jumpers that sparked a wave of dance challenge videos from HYBE artists. Notable performances include SEVENTEEN's Hoshi in military attire, TOMORROW X TOGETHER showcasing their choreography, and ENHYPEN's Jay and Sunu's creative skit. Other idols also joined in, creating a buzz with their own videos.
ILLIT is back with their 4th mini-album "MAMIHLAPINATAPAI," featuring the concept photo for "PAW PAW." The album explores deepening relationships and emotions, with members depicted alongside pets, highlighting their unique personalities and the group's signature energy. The album releases on the 30th, with a festival planned for May 5.
Wonhee from ILLIT has emerged as a leading figure in advertising, recently selected as the campaign model for A TWOSOME PLACE. Her vibrant energy and unique appeal resonate with the youth, making her a sought-after model for various brands. With over ten endorsements, she effectively connects with Gen Z consumers, enhancing brand visibility and popularity. ILLIT will also release their 4th mini-album, 'MAMIHLAPINATAPAI,' exploring complex emotions in relationships, featuring five tracks including 'It's Me.'
ILLIT, aiming at the preferences of teens and young adults, is set to release their 4th mini-album 'MAMIHLAPINATAPAI' and themed merchandise inspired by guasha. The album explores complex emotions in relationships, while the merchandise reflects the group's unique charm and connects to self-care themes. Previous items sold out quickly, showcasing their popularity.
ILLIT will host the 'ILLIT Seoul Children's Grand Park Festival' on May 5 to celebrate their 4th mini-album 'MAMIHLAPINATAPAI'. The festival will feature various activities for families and friends, with performances of the title track 'It's Me'. BELIFT LAB aims to create memorable experiences for fans and visitors alike, with all programs open to the public without prior registration. More details will be announced on Weverse.
ILLIT showcases their evolution with the new mini-album 'MAMIHLAPINATAPAI', featuring five tracks that resonate with youth, including the title song 'It's Me'. The album explores themes of relationships, self-reflection, and emotional experiences, with contributions from unique artists like youra. It releases on April 30.
ILLIT's debut track 'Magnetic' has surpassed 300 million views on YouTube, highlighting its catchy melody and engaging choreography. Released on March 30, 2024, the song compares the feeling of rushing towards a loved one to a 'super attraction.' It has also made history on Billboard and UK charts, establishing itself as a long-term hit. ILLIT's upcoming 4th mini-album 'MAMIHLAPINATAPAI' is set to release on April 30, with fans eagerly anticipating their new trendy concepts.
Japanese haircare brand fino has appointed ILLIT's Wonhee as its new brand ambassador for the 'Glow in motion' campaign. This initiative emphasizes how healthy shine from fino products can boost confidence in everyday movements. Wonhee embodies a fresh, energetic image that aligns with the brand's identity, aiming to connect with the MZ generation. The campaign starts on April 1, featuring discounts up to 31% at Olive Young stores and online.
ILLIT celebrates its 2nd anniversary on March 25, 2024, with significant achievements, including three albums on the Billboard 200 and a sold-out concert tour. The members reflect on their growth and express gratitude to their fans, GLLIT, while looking forward to new music and challenges ahead.
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