Wonhee from ILLIT is gaining fame as a top model, recently chosen for A TWOSOME PLACE, showcasing her appeal to young consumers.
April/3/2026 14:07
Wonhee of ILLIT has rapidly emerged as a new 'blue chip' in the advertising world. On the 2nd, according to her agency BELIFT LAB, Wonhee was recently selected as the new campaign model for the premium dessert cafe 'A TWOSOME PLACE.' A representative from A TWOSOME PLACE revealed the reason for her selection, stating, 'We expect Wonhee's bright and dynamic energy to bring fresh vitality.' Wonhee is already active in various industries, having been chosen as the face of cosmetic brand 'rom&nd,' global lifestyle brand 'CASETiFY,' and hair care brand 'fino' just in the first half of this year, making her highly sought after. Including group advertisements featuring ILLIT members, Wonhee currently models for over ten brands. The attention on Wonhee in the advertising industry stems from her unique influence as a '1020 icon.' She expresses trendy brand images and plays a role in expanding connections with young consumer groups, including Generation Z. In fact, customized products utilizing the catchphrase 'Wonhee Pick' resonate with her peers who emphasize individuality. Furthermore, her distinctive positive and healthy charm is evaluated to have high favorability among all ages, providing brands with strong competitiveness that goes beyond a solid fandom to secure broad popularity. In this way, Wonhee is increasing her influence in the advertising world. With her clear colors and refined visuals, expectations are high for what brands she will synergize with next as she solidifies her status as a 'blue chip' in advertising. Additionally, ILLIT, to which Wonhee belongs, will make a comeback on the 30th with their 4th mini-album 'MAMIHLAPINATAPAI.' 'MAMIHLAPINATAPAI' is an album depicting various emotions arising from deepening relationships, focusing on their honest inner selves and enjoying even complex feelings, telling ILLIT's story. According to the previously released tracklist, this mini-album includes five songs, including the title track 'It's Me,' 'GRWM (Get Ready With Me),' 'paw, paw!,' 'Mamihlapinatapai,' and 'Love, older you.'
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ILLIT will host the 'ILLIT Seoul Children's Grand Park Festival' on May 5 to celebrate their 4th mini-album 'MAMIHLAPINATAPAI'. The festival will feature various activities for families and friends, with performances of the title track 'It's Me'. BELIFT LAB aims to create memorable experiences for fans and visitors alike, with all programs open to the public without prior registration. More details will be announced on Weverse.
ILLIT showcases their evolution with the new mini-album 'MAMIHLAPINATAPAI', featuring five tracks that resonate with youth, including the title song 'It's Me'. The album explores themes of relationships, self-reflection, and emotional experiences, with contributions from unique artists like youra. It releases on April 30.
ILLIT's debut track 'Magnetic' has surpassed 300 million views on YouTube, highlighting its catchy melody and engaging choreography. Released on March 30, 2024, the song compares the feeling of rushing towards a loved one to a 'super attraction.' It has also made history on Billboard and UK charts, establishing itself as a long-term hit. ILLIT's upcoming 4th mini-album 'MAMIHLAPINATAPAI' is set to release on April 30, with fans eagerly anticipating their new trendy concepts.
Japanese haircare brand fino has appointed ILLIT's Wonhee as its new brand ambassador for the 'Glow in motion' campaign. This initiative emphasizes how healthy shine from fino products can boost confidence in everyday movements. Wonhee embodies a fresh, energetic image that aligns with the brand's identity, aiming to connect with the MZ generation. The campaign starts on April 1, featuring discounts up to 31% at Olive Young stores and online.
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