
ILLIT has returned once again in a cute appearance. They declared, "Not just cute anymore," and their undeniable charm is overflowing. On April 3 at 8 PM and 9 PM, ILLIT released concept photos and films for the "PAW PAW" version of their 4th mini-album "MAMIHLAPINATAPAI" through the group's official SNS. This version visually expresses the atmosphere of one of the new album's songs, "paw, paw!" The song, themed around the bittersweet relationship with pets, depicts the five members spending a day with animals they are often compared to. Yuna with an Afghan Hound, Minju with a duck, Mocha with a cat, Wonhee with a guinea pig, and Iroha with a lizard are paired together, attracting attention. The photos capturing moments of sharing warmth and gazes evoke a soft, warm sensibility, as if peeking into someone's cherished diary. The concept film showcases the members' relaxed and natural interactions with the animals. The high synchronicity seen not only in their appearances but also in their subtle actions is intriguing. While each member's individuality stands out, ILLIT's unique cute and bright energy is overflowing. ILLIT will release their 4th mini-album "MAMIHLAPINATAPAI" on the 30th. This album is filled with diverse emotions that arise as relationships deepen, encapsulating ILLIT's story of focusing on their honest inner selves and even enjoying complex feelings. It includes five tracks: the title song "It's Me," "GRWM (Get Ready With Me)," "paw, paw!", "Mamihlapinatapai," and "Love, older you." ILLIT will also hold a festival in Korea on May 5 to celebrate the album's release, and they revealed the tracklist for the album, with Iroha participating in songwriting for the first time.
Wonhee from ILLIT has emerged as a leading figure in advertising, recently selected as the campaign model for A TWOSOME PLACE. Her vibrant energy and unique appeal resonate with the youth, making her a sought-after model for various brands. With over ten endorsements, she effectively connects with Gen Z consumers, enhancing brand visibility and popularity. ILLIT will also release their 4th mini-album, 'MAMIHLAPINATAPAI,' exploring complex emotions in relationships, featuring five tracks including 'It's Me.'
ILLIT, aiming at the preferences of teens and young adults, is set to release their 4th mini-album 'MAMIHLAPINATAPAI' and themed merchandise inspired by guasha. The album explores complex emotions in relationships, while the merchandise reflects the group's unique charm and connects to self-care themes. Previous items sold out quickly, showcasing their popularity.
ILLIT will host the 'ILLIT Seoul Children's Grand Park Festival' on May 5 to celebrate their 4th mini-album 'MAMIHLAPINATAPAI'. The festival will feature various activities for families and friends, with performances of the title track 'It's Me'. BELIFT LAB aims to create memorable experiences for fans and visitors alike, with all programs open to the public without prior registration. More details will be announced on Weverse.
ILLIT showcases their evolution with the new mini-album 'MAMIHLAPINATAPAI', featuring five tracks that resonate with youth, including the title song 'It's Me'. The album explores themes of relationships, self-reflection, and emotional experiences, with contributions from unique artists like youra. It releases on April 30.
ILLIT's debut track 'Magnetic' has surpassed 300 million views on YouTube, highlighting its catchy melody and engaging choreography. Released on March 30, 2024, the song compares the feeling of rushing towards a loved one to a 'super attraction.' It has also made history on Billboard and UK charts, establishing itself as a long-term hit. ILLIT's upcoming 4th mini-album 'MAMIHLAPINATAPAI' is set to release on April 30, with fans eagerly anticipating their new trendy concepts.
Japanese haircare brand fino has appointed ILLIT's Wonhee as its new brand ambassador for the 'Glow in motion' campaign. This initiative emphasizes how healthy shine from fino products can boost confidence in everyday movements. Wonhee embodies a fresh, energetic image that aligns with the brand's identity, aiming to connect with the MZ generation. The campaign starts on April 1, featuring discounts up to 31% at Olive Young stores and online.
ILLIT celebrates its 2nd anniversary on March 25, 2024, with significant achievements, including three albums on the Billboard 200 and a sold-out concert tour. The members reflect on their growth and express gratitude to their fans, GLLIT, while looking forward to new music and challenges ahead.
ILLIT's new original song "Bubee" will be the opening theme for the upcoming anime "Magical Sisters Lulut Lily," set to release on April 6, 2026. The song blends Shibuya subculture and J-POP dance-pop, featuring lyrics by rising star noa and choreography by popular TikTok choreographer Sako Makita. The song encourages pair challenges, enhancing its appeal. ILLIT is also set to embark on their first live tour in March 2026, with multiple performances across Japan.
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