BABYMONSTER will release the new digital single “DESERVE” on Oct. 23, with Yang Hyun-suk saying it has powerful energy and strong vocals.
October/15/2026 10:49Related Groups & Members
BABYMONSTER will announce its new song “DESERVE” at 1 p.m. on October 23. Global fans’ anticipation is rising as YG’s chief producer Yang Hyun-suk personally introduced the musical color of the new song and showed strong confidence. On the 14th, YG revealed the poster for BABYMONSTER’s new digital single “DESERVE” through its official blog. “DESERVE” is a word that, in dictionary terms, means “to receive (something)” or “to be worthy of enjoying.” Although it is a concise title, it leaves room for various interpretations depending on the context, and attention is being focused on the story and message contained in this new song. The released poster leaves a strong impression with typography of “DESERVE” that appears faintly smeared against a background with the texture of roughly torn paper. The visual, with its restrained monochrome tone and striking vintage atmosphere, shows a sensibility different from the previously released teaser content, which had created a fantastical mood, and heightened interest in the concept of the new song. In particular, on this day, attention was drawn as chief producer Yang Hyun-suk personally introduced the new song “DESERVE” through the official blog “FROM YG.” Yang said, “It is a slow-tempo song, but it contains stronger energy than any song we have released so far.” He continued by explaining that BABYMONSTER’s unique delicate vocals and explosive singing ability were combined to contain emotions at their peak, and conveyed his wish to deliver deep emotion to fans. Yang also announced the news that BABYMONSTER’s NEW ALBUM is being prepared with the goal of release early next year. By revealing the activity plans after the new song’s release as well, interest in future developments has grown. BABYMONSTER’s digital single “DESERVE” will be released at 1 p.m. on October 23. It will be about four months since the digital single “SUGAR HONEY ICE TEA,” released on June 8. Because it will be released in connection with the schedule of the second world tour, “2026-27 BABYMONSTER WORLD TOUR [CHOOM],” which is currently progressing well, it is expected to further accelerate the global upward trend. BABYMONSTER’s bold musical challenges this year are also a point of interest. From the 3rd mini album “춤 (CHOOM)” to the digital single “SUGAR HONEY ICE TEA,” and the included tracks “I LIKE IT” and “MOON,” they have digested diverse music and concepts in their own color and have proven a wide spectrum through music videos. This time, attention is being paid to what kind of musical transformation they will show with even deeper sensibility and explosive singing ability.
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BABYMONSTER’s Ahyeon returned to Korea on the 24th via Gimpo International Airport after completing the “2026-27 BABYMONSTER WORLD TOUR [CHOOM] IN JAPAN.” The text also notes BABYMONSTER’s collaboration with Sesame Street and that the group’s official YouTube channel has surpassed 10 billion total views, the fastest for a K-pop girl group.
BABYMONSTER departed for Japan through Gimpo International Airport in the afternoon for the Osaka stop of the 2026-27 BABYMONSTER WORLD TOUR [CHOOM] IN JAPAN. They will perform for two days, on the 22nd and 23rd, at Kyocera Dome Osaka.
BABYMONSTER arrived in Korea through Incheon International Airport on the afternoon of the 20th after completing overseas schedules. The article notes that it is based on local media coverage and that the photos may vary. It also mentions BABYMONSTER’s Sesame Street collaboration and that their official YouTube channel has surpassed 10 billion total views, the fastest achievement for a K-pop girl group.
