ILLIT gains popularity in advertising, collaborating with brands like FILA and Rockfish Weatherwear, and expanding its influence globally.
March/19/2026 16:45
ILLIT is receiving a series of love calls from the advertising world and is beginning to solidify its status as 'the most trendy group.' According to BELIFT LAB, a label of HYBE MUSIC GROUP, on March 19, ILLIT was recently chosen as a model for the sports brand 'FILA.' Additionally, on the 3rd, a collection in collaboration with the global fashion brand 'Rockfish Weatherwear' was released worldwide. These brands have focused on ILLIT's sense of trend and stylishness. Their outstanding individuality is expected to blend with the unique colors of each brand around the world, creating further synergy. In particular, Rockfish Weatherwear reflects ILLIT's dreamy and lovely sensibility in items like umbrellas, hats, and sneakers, receiving favorable reviews from consumers worldwide. ILLIT's influence is expanding across industries. They became the first K-POP group to be appointed as the Asia ambassador for the global chocolate brand 'M&M'S,' and they are active in various fields, including the beverage brand 'Pocari Sweat,' the largest domestic education company Mega Study Education's '2027 Mega Pass,' and the global premium casual brand 'Superdry.' Individual members are also active in advertising. Wonhee was recently appointed as the global campaign model for the tech lifestyle brand 'CASETiFY' and the cosmetics brand 'rom&nd.' Iroha appeared in an advertisement for the Japanese color cosmetics brand Shiseido's 'MAQuillAGE.' The reason ILLIT continues to receive support in the advertising industry is not only their trendy charm but also their bright and healthy image and broad appeal. They represent the sensibilities of teenagers and those in their twenties with their unique music and style, leading trends. Furthermore, a solid global fan base supports them, creating strong synergy with brands. ILLIT will release their 4th mini-album 'MAMIHLAPINATAPAI' on April 30, launching full-scale activities with the title track 'It's Me.' The unique album name has already attracted the attention of music fans worldwide. Having led trends with fresh concepts so far, ILLIT is expected to expand the team's spectrum again through this new work and achieve further leaps.
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