ILLIT gains popularity in advertising, collaborating with brands like FILA and Rockfish Weatherwear, and expanding its influence globally.
March/19/2026 16:45
ILLIT is receiving a series of love calls from the advertising world and is beginning to solidify its status as 'the most trendy group.' According to BELIFT LAB, a label of HYBE MUSIC GROUP, on March 19, ILLIT was recently chosen as a model for the sports brand 'FILA.' Additionally, on the 3rd, a collection in collaboration with the global fashion brand 'Rockfish Weatherwear' was released worldwide. These brands have focused on ILLIT's sense of trend and stylishness. Their outstanding individuality is expected to blend with the unique colors of each brand around the world, creating further synergy. In particular, Rockfish Weatherwear reflects ILLIT's dreamy and lovely sensibility in items like umbrellas, hats, and sneakers, receiving favorable reviews from consumers worldwide. ILLIT's influence is expanding across industries. They became the first K-POP group to be appointed as the Asia ambassador for the global chocolate brand 'M&M'S,' and they are active in various fields, including the beverage brand 'Pocari Sweat,' the largest domestic education company Mega Study Education's '2027 Mega Pass,' and the global premium casual brand 'Superdry.' Individual members are also active in advertising. Wonhee was recently appointed as the global campaign model for the tech lifestyle brand 'CASETiFY' and the cosmetics brand 'rom&nd.' Iroha appeared in an advertisement for the Japanese color cosmetics brand Shiseido's 'MAQuillAGE.' The reason ILLIT continues to receive support in the advertising industry is not only their trendy charm but also their bright and healthy image and broad appeal. They represent the sensibilities of teenagers and those in their twenties with their unique music and style, leading trends. Furthermore, a solid global fan base supports them, creating strong synergy with brands. ILLIT will release their 4th mini-album 'MAMIHLAPINATAPAI' on April 30, launching full-scale activities with the title track 'It's Me.' The unique album name has already attracted the attention of music fans worldwide. Having led trends with fresh concepts so far, ILLIT is expected to expand the team's spectrum again through this new work and achieve further leaps.
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ILLIT is set to make a comeback with their 4th mini-album 'MAMIHLAPINATAPAI', releasing on April 30. They will unveil concept photos and a highlight medley leading up to the release, culminating in a special festival on May 5, featuring new performances and interactive experiences.
BTS made a full comeback, wearing blue SWIM jumpers that sparked a wave of dance challenge videos from HYBE artists. Notable performances include SEVENTEEN's Hoshi in military attire, TOMORROW X TOGETHER showcasing their choreography, and ENHYPEN's Jay and Sunu's creative skit. Other idols also joined in, creating a buzz with their own videos.
ILLIT is back with their 4th mini-album "MAMIHLAPINATAPAI," featuring the concept photo for "PAW PAW." The album explores deepening relationships and emotions, with members depicted alongside pets, highlighting their unique personalities and the group's signature energy. The album releases on the 30th, with a festival planned for May 5.
Wonhee from ILLIT has emerged as a leading figure in advertising, recently selected as the campaign model for A TWOSOME PLACE. Her vibrant energy and unique appeal resonate with the youth, making her a sought-after model for various brands. With over ten endorsements, she effectively connects with Gen Z consumers, enhancing brand visibility and popularity. ILLIT will also release their 4th mini-album, 'MAMIHLAPINATAPAI,' exploring complex emotions in relationships, featuring five tracks including 'It's Me.'
ILLIT, aiming at the preferences of teens and young adults, is set to release their 4th mini-album 'MAMIHLAPINATAPAI' and themed merchandise inspired by guasha. The album explores complex emotions in relationships, while the merchandise reflects the group's unique charm and connects to self-care themes. Previous items sold out quickly, showcasing their popularity.
ILLIT will host the 'ILLIT Seoul Children's Grand Park Festival' on May 5 to celebrate their 4th mini-album 'MAMIHLAPINATAPAI'. The festival will feature various activities for families and friends, with performances of the title track 'It's Me'. BELIFT LAB aims to create memorable experiences for fans and visitors alike, with all programs open to the public without prior registration. More details will be announced on Weverse.
ILLIT showcases their evolution with the new mini-album 'MAMIHLAPINATAPAI', featuring five tracks that resonate with youth, including the title song 'It's Me'. The album explores themes of relationships, self-reflection, and emotional experiences, with contributions from unique artists like youra. It releases on April 30.
ILLIT's debut track 'Magnetic' has surpassed 300 million views on YouTube, highlighting its catchy melody and engaging choreography. Released on March 30, 2024, the song compares the feeling of rushing towards a loved one to a 'super attraction.' It has also made history on Billboard and UK charts, establishing itself as a long-term hit. ILLIT's upcoming 4th mini-album 'MAMIHLAPINATAPAI' is set to release on April 30, with fans eagerly anticipating their new trendy concepts.
Japanese haircare brand fino has appointed ILLIT's Wonhee as its new brand ambassador for the 'Glow in motion' campaign. This initiative emphasizes how healthy shine from fino products can boost confidence in everyday movements. Wonhee embodies a fresh, energetic image that aligns with the brand's identity, aiming to connect with the MZ generation. The campaign starts on April 1, featuring discounts up to 31% at Olive Young stores and online.
ABC-MART will launch FILA's new 'WAVYDAY FLOW' shoes on March 26, 2026. The shoes feature a cute design with ribbon-like stripes and come in two models. A campaign with K-POP group ILLIT includes a hologram sticker giveaway for purchases. Available in various colors and sizes.
