A collaboration event between Rockfish Weatherwear and ILLIT was held in Seoul, featuring ILLIT members Iroha and Wonhee.

Japanese haircare brand fino has appointed ILLIT's Wonhee as its new brand ambassador for the 'Glow in motion' campaign. This initiative emphasizes how healthy shine from fino products can boost confidence in everyday movements. Wonhee embodies a fresh, energetic image that aligns with the brand's identity, aiming to connect with the MZ generation. The campaign starts on April 1, featuring discounts up to 31% at Olive Young stores and online.

ABC-MART will launch FILA's new 'WAVYDAY FLOW' shoes on March 26, 2026. The shoes feature a cute design with ribbon-like stripes and come in two models. A campaign with K-POP group ILLIT includes a hologram sticker giveaway for purchases. Available in various colors and sizes.

ILLIT celebrates its 2nd anniversary on March 25, 2024, with significant achievements, including three albums on the Billboard 200 and a sold-out concert tour. The members reflect on their growth and express gratitude to their fans, GLLIT, while looking forward to new music and challenges ahead.

Kstyle and IDOLCHAMP introduce 'Kstyle POWER PUSH', a new initiative for global K-POP fans to vote for their favorite artists. Voting runs from March 24 to April 3, with 20 Ruby CHAMSIM needed for each vote. Support your favorite artists making comebacks in April!

ILLIT's new original song "Bubee" will be the opening theme for the upcoming anime "Magical Sisters Lulut Lily," set to release on April 6, 2026. The song blends Shibuya subculture and J-POP dance-pop, featuring lyrics by rising star noa and choreography by popular TikTok choreographer Sako Makita. The song encourages pair challenges, enhancing its appeal. ILLIT is also set to embark on their first live tour in March 2026, with multiple performances across Japan.

ABC-MART has launched FILA's new model, GLIO, available at ABC-MART GRAND STAGE and online. The sneakers combine ballet core aesthetics with low profile comfort, featuring a delicate design and soft color options. Styled by K-POP group ILLIT, the visuals highlight the sneakers' lightness and femininity, making them perfect for casual and chic outfits.

The Music Awards Japan 2026 will take place on June 13, featuring 78 categories and around 2,000 entries. KenTaro Nakajima and Mei Hata are the ambassadors. Events include a Grand Ceremony broadcast live on NHK and a Premiere Ceremony on TOKYO MX. Voting for entries begins soon, highlighting both artists and creators.

ILLIT is solidifying its status as a leading group in advertising, collaborating with brands like FILA and Rockfish Weatherwear. Their unique style and appeal have garnered attention across various industries, including becoming ambassadors for M&M'S and other brands. Their upcoming mini-album is highly anticipated.

Kim Hae-yoon has made a striking transformation with her new blonde hair, showcasing her unique visuals in a recent photoshoot for 'COSMOPOLITAN.' She expressed joy in her creative challenges during the shoot and shared her love for fans at her recent fan meeting. With upcoming roles in the horror film 'Salmok Pond' and other projects, she reflects on her acting journey and personal growth, emphasizing the importance of self-encouragement amidst her busy career.

ILLIT is set to release their new album 'MAMIHLAPINATAPAI' on April 30, after a successful concert in Seoul. The title track is 'It's Me.' The unique album title, derived from a Yaghan word, reflects deep emotional connections. Fans eagerly anticipate their upcoming tour across Japan and Hong Kong.