
ILLIT is attracting attention from Generation Z on TikTok. Recently, the topic of discussion was Wonhee's parody video of 'Angry Boyfriend.' She expressed an angry expression realistically and showed a dissatisfied appearance through actions like chewing gum. This content has surpassed 10 million views on TikTok alone and received a hot response. On the internet, comments such as 'They really know trendy things well' and 'The original is conceptual, but the Wonhee version is very cute and lovely' have been pouring in. Moreover, not only Wonhee but all the members are expressing their individuality on TikTok and attracting attention. Looking at the videos that recorded high view counts by each member, Yuna did a dance challenge with a blank expression to the popular TikTok song 'Fikis,' while Minju challenged the R&B remix version of their debut song 'Magnetic,' showcasing her charming tone and skills. Mocha powerfully yet balanced expressed the overwhelming changes in expression in performances of 'Veggie Dance' and 'Rockstar.' From meme challenges to singing and cover dances, they brilliantly targeted the preferences of the Gen G generation while showcasing both team and individual characters. The popularity factor of ILLIT on TikTok is said to be 'trendiness.' They quickly catch the latest trends and incorporate them into ILLIT's unique charm. Supported by such popularity, ILLIT's TikTok followers have reached 3.8 million, and the cumulative views of their content have exceeded 1 billion.
ILLIT is set to return on November 24 with a new album, gradually unveiling its concept through promotional materials. The first single, "NOT CUTE ANYMORE," explores themes of identity and self-perception. Fans can expect teasers, including concept photos and a music video, leading up to the release. A collaboration with Ashley Williams adds a stylish touch to their merchandise, enhancing their appeal as trendsetters. ILLIT will also hold a fan event in Seoul on November 8-9, showcasing their strong ticket demand.
ILLIT is set to release their first Korean single 'NOT CUTE ANYMORE' on November 24, 2025. This marks their first new music since June's mini-album 'bomb'. The title reflects a personal story about self-perception. ILLIT has gained popularity in Korea and Japan, with successful concerts and chart performances.
ILLIT, a globally active girl group, has been appointed as the brand ambassador for 'BEB by Hoshino Resort.' They released a video showcasing their Okinawa experience and opened a special site featuring exclusive content. The collaboration highlights ILLIT's unique story and the free-spirited travel style promoted by BEB.
ILLIT's brand films for their 2nd and 3rd mini-albums won Gold and Bronze at the 2025 ACC Tokyo Creativity Awards, highlighting their innovative storytelling and artistic vision. The films received acclaim for their unique aesthetics and messages, resonating with global fans. ILLIT is set to return with new work in November and will hold a fan concert in Seoul, demonstrating their strong ticket sales.
HYBE's original webtoon 'Summer Moon: The Cupris' will launch globally in six regions, including Japan and the US, starting October 20-21. The series follows five high school girls who become magical girls. It has already received significant acclaim in Korea, prompting this international release.
The W Korea breast cancer awareness campaign event is under fire for its lavish atmosphere and past controversies, including an incident where actress Park Boyoung was barred from the photo wall for not wearing stockings. Despite raising questions about the campaign's effectiveness, some participants received praise for their contributions to the cause.
On the morning of the 18th, ILLIT's Minju departed from Incheon International Airport to Jakarta, Indonesia, for the music festival 'Sector K.' However, fellow member Mocha will not participate in tomorrow's schedule due to health issues and needs to rest for the time being. Additionally, members Yuna, Wonhee, and Ilho are also heading to Indonesia for the festival.
On the afternoon of the 17th, ILLIT members Yuna, Wonhee, and Iroha departed from Incheon International Airport to Jakarta for the 'Sector K' music festival. Their agency, BELIFT LAB, announced that all members except Mocha, who is unwell and needs rest, will participate. Additionally, ILLIT will appear again on 'THE FIRST TAKE' to perform their original song 'Almond Chocolate.'
ILLIT's Mocha has been diagnosed with health issues requiring rest, making her participation in the upcoming Indonesia schedule difficult. The group’s agency, BELIFT LAB, announced that the remaining four members will perform at the Sector K event on October 18-19. They ask for fans' understanding and support for Mocha's recovery.
ILLIT made a stunning return to 'THE FIRST TAKE', performing their original song 'Almond Chocolate'. The song, which has gained immense popularity, showcases their vocal talents and has become a hit among Gen Z, achieving significant chart success and a 'Gold' certification for over 50 million streams.
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