
ILLIT is attracting attention from Generation Z on TikTok. Recently, the topic of discussion was Wonhee's parody video of 'Angry Boyfriend.' She expressed an angry expression realistically and showed a dissatisfied appearance through actions like chewing gum. This content has surpassed 10 million views on TikTok alone and received a hot response. On the internet, comments such as 'They really know trendy things well' and 'The original is conceptual, but the Wonhee version is very cute and lovely' have been pouring in. Moreover, not only Wonhee but all the members are expressing their individuality on TikTok and attracting attention. Looking at the videos that recorded high view counts by each member, Yuna did a dance challenge with a blank expression to the popular TikTok song 'Fikis,' while Minju challenged the R&B remix version of their debut song 'Magnetic,' showcasing her charming tone and skills. Mocha powerfully yet balanced expressed the overwhelming changes in expression in performances of 'Veggie Dance' and 'Rockstar.' From meme challenges to singing and cover dances, they brilliantly targeted the preferences of the Gen G generation while showcasing both team and individual characters. The popularity factor of ILLIT on TikTok is said to be 'trendiness.' They quickly catch the latest trends and incorporate them into ILLIT's unique charm. Supported by such popularity, ILLIT's TikTok followers have reached 3.8 million, and the cumulative views of their content have exceeded 1 billion.
ILLIT showcases their evolution with the new mini-album 'MAMIHLAPINATAPAI', featuring five tracks that resonate with youth, including the title song 'It's Me'. The album explores themes of relationships, self-reflection, and emotional experiences, with contributions from unique artists like youra. It releases on April 30.
ILLIT's debut track 'Magnetic' has surpassed 300 million views on YouTube, highlighting its catchy melody and engaging choreography. Released on March 30, 2024, the song compares the feeling of rushing towards a loved one to a 'super attraction.' It has also made history on Billboard and UK charts, establishing itself as a long-term hit. ILLIT's upcoming 4th mini-album 'MAMIHLAPINATAPAI' is set to release on April 30, with fans eagerly anticipating their new trendy concepts.
Japanese haircare brand fino has appointed ILLIT's Wonhee as its new brand ambassador for the 'Glow in motion' campaign. This initiative emphasizes how healthy shine from fino products can boost confidence in everyday movements. Wonhee embodies a fresh, energetic image that aligns with the brand's identity, aiming to connect with the MZ generation. The campaign starts on April 1, featuring discounts up to 31% at Olive Young stores and online.
ILLIT celebrates its 2nd anniversary on March 25, 2024, with significant achievements, including three albums on the Billboard 200 and a sold-out concert tour. The members reflect on their growth and express gratitude to their fans, GLLIT, while looking forward to new music and challenges ahead.
ILLIT's new original song "Bubee" will be the opening theme for the upcoming anime "Magical Sisters Lulut Lily," set to release on April 6, 2026. The song blends Shibuya subculture and J-POP dance-pop, featuring lyrics by rising star noa and choreography by popular TikTok choreographer Sako Makita. The song encourages pair challenges, enhancing its appeal. ILLIT is also set to embark on their first live tour in March 2026, with multiple performances across Japan.
ABC-MART has launched FILA's new model, GLIO, available at ABC-MART GRAND STAGE and online. The sneakers combine ballet core aesthetics with low profile comfort, featuring a delicate design and soft color options. Styled by K-POP group ILLIT, the visuals highlight the sneakers' lightness and femininity, making them perfect for casual and chic outfits.
The Music Awards Japan 2026 will take place on June 13, featuring 78 categories and around 2,000 entries. KenTaro Nakajima and Mei Hata are the ambassadors. Events include a Grand Ceremony broadcast live on NHK and a Premiere Ceremony on TOKYO MX. Voting for entries begins soon, highlighting both artists and creators.
ILLIT is solidifying its status as a leading group in advertising, collaborating with brands like FILA and Rockfish Weatherwear. Their unique style and appeal have garnered attention across various industries, including becoming ambassadors for M&M'S and other brands. Their upcoming mini-album is highly anticipated.
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