ILLIT returns with a new album 'MAMIHLAPINATAPAI' on April 30, following a successful Seoul concert that thrilled fans.
March/16/2026 13:16
ILLIT is returning with a new album after about 10 months. Their agency BELIFT LAB revealed today (16th) that ILLIT will release their new album 'MAMIHLAPINATAPAI' on April 30. The title track is 'It's Me.' They successfully concluded their first tour 'ILLIT LIVE 'PRESS START♥︎' in SEOUL' (hereafter 'PRESS START') on the 14th and 15th at the Tick Link Live Arena in Songpa District, Seoul. ILLIT thrilled the audience with their unwavering live skills, excellent performance abilities, and confident stage manners, announcing this news at the end of the final day’s performance, exciting their fans. The album name is unique. 'MAMIHLAPINATAPAI' is a word derived from the language of the Yaghan people of South America. This word, listed in the Guinness Book as 'the longest word with a difficult translation,' means 'a subtle gaze exchanged between two people who mutually need something but wish for the other to do it voluntarily.' Fans are curious about what kind of music and concept ILLIT will showcase through the new album. Following the Seoul concert, they will continue their tour in Aichi on June 13-14, Osaka on June 20-21, Fukuoka on June 29-30, Hyogo on July 18-19, Tokyo on July 23 and 25-26, and Hong Kong on August 22, raising expectations for their diverse performances. During the Seoul concert, they showcased about 120 minutes of music from their 1st to 3rd mini-albums and their latest 1st single, creating a solid musical world. The structure, unfolding like solving game levels, and the cute pixel art production highlighted their unique sensibility and aesthetics. The members' special stages drew attention, with Yuna, Minju, and Iroha performing the mission song 'Desperate' from the audition program 'R U Next?' and Mocha and Wony performing 'Scrum' in a unit stage, proving their wide musical spectrum. The members expressed, 'Thinking of the time we’ve run towards our dreams filled our hearts.' They also premiered the performance of 'NOT ME' from their hip 1st single and left a strong impression with 'oops!' during the encore stage. As the concert progressed, they raised the atmosphere to its peak, interacting closely with fans during the 'oops!' stage, passionately singing the song for about 10 minutes. ILLIT shared, 'Thanks to GLLIT (the name of their fans) who were with us, we were able to successfully press our start button. With our 2nd debut anniversary approaching, 'PRESS START' has become a motivation for us to work hard again.' They continued, 'We were happy to create a stage where GLLIT and ILLIT became one. We will strive to become proud artists,' receiving cheers from fans. All performances of 'ILLIT LIVE 'PRESS START♥︎' in SEOUL sold out on the first day of advance sales. Additional seats were opened for both days, even for restricted view seats, demonstrating the intense enthusiasm for them.
Related Articles
ILLIT is set to make a comeback with their 4th mini-album 'MAMIHLAPINATAPAI', releasing on April 30. They will unveil concept photos and a highlight medley leading up to the release, culminating in a special festival on May 5, featuring new performances and interactive experiences.
BTS made a full comeback, wearing blue SWIM jumpers that sparked a wave of dance challenge videos from HYBE artists. Notable performances include SEVENTEEN's Hoshi in military attire, TOMORROW X TOGETHER showcasing their choreography, and ENHYPEN's Jay and Sunu's creative skit. Other idols also joined in, creating a buzz with their own videos.
ILLIT is back with their 4th mini-album "MAMIHLAPINATAPAI," featuring the concept photo for "PAW PAW." The album explores deepening relationships and emotions, with members depicted alongside pets, highlighting their unique personalities and the group's signature energy. The album releases on the 30th, with a festival planned for May 5.
Wonhee from ILLIT has emerged as a leading figure in advertising, recently selected as the campaign model for A TWOSOME PLACE. Her vibrant energy and unique appeal resonate with the youth, making her a sought-after model for various brands. With over ten endorsements, she effectively connects with Gen Z consumers, enhancing brand visibility and popularity. ILLIT will also release their 4th mini-album, 'MAMIHLAPINATAPAI,' exploring complex emotions in relationships, featuring five tracks including 'It's Me.'
ILLIT, aiming at the preferences of teens and young adults, is set to release their 4th mini-album 'MAMIHLAPINATAPAI' and themed merchandise inspired by guasha. The album explores complex emotions in relationships, while the merchandise reflects the group's unique charm and connects to self-care themes. Previous items sold out quickly, showcasing their popularity.
ILLIT will host the 'ILLIT Seoul Children's Grand Park Festival' on May 5 to celebrate their 4th mini-album 'MAMIHLAPINATAPAI'. The festival will feature various activities for families and friends, with performances of the title track 'It's Me'. BELIFT LAB aims to create memorable experiences for fans and visitors alike, with all programs open to the public without prior registration. More details will be announced on Weverse.
ILLIT showcases their evolution with the new mini-album 'MAMIHLAPINATAPAI', featuring five tracks that resonate with youth, including the title song 'It's Me'. The album explores themes of relationships, self-reflection, and emotional experiences, with contributions from unique artists like youra. It releases on April 30.
ILLIT's debut track 'Magnetic' has surpassed 300 million views on YouTube, highlighting its catchy melody and engaging choreography. Released on March 30, 2024, the song compares the feeling of rushing towards a loved one to a 'super attraction.' It has also made history on Billboard and UK charts, establishing itself as a long-term hit. ILLIT's upcoming 4th mini-album 'MAMIHLAPINATAPAI' is set to release on April 30, with fans eagerly anticipating their new trendy concepts.
Japanese haircare brand fino has appointed ILLIT's Wonhee as its new brand ambassador for the 'Glow in motion' campaign. This initiative emphasizes how healthy shine from fino products can boost confidence in everyday movements. Wonhee embodies a fresh, energetic image that aligns with the brand's identity, aiming to connect with the MZ generation. The campaign starts on April 1, featuring discounts up to 31% at Olive Young stores and online.
ABC-MART will launch FILA's new 'WAVYDAY FLOW' shoes on March 26, 2026. The shoes feature a cute design with ribbon-like stripes and come in two models. A campaign with K-POP group ILLIT includes a hologram sticker giveaway for purchases. Available in various colors and sizes.
