
ILLIT has made a comeback with a new song that includes a reversal that betrays everyone's expectations. On the 24th at 6 PM, ILLIT released their 1st single 'NOT CUTE ANYMORE'. This work contains ILLIT's ambition to show more than the cute charm they have shown so far. Through the title track 'NOT CUTE ANYMORE' and the included song 'NOT CUTE', they boldly speak, 'No one can define me.' The more mature visuals and charming vocals of the members harmonize with their confident performance, showcasing a different side of ILLIT. ILLIT, which has expanded its musical spectrum with new attempts, conveyed the charm of the new song through interviews. -- What are your thoughts on making a comeback with 'NOT CUTE ANYMORE'? Yuna: I’m excited to show everyone the unique side of ILLIT that they may not have known through this single. Wonhee: I think some people will feel that everything from the concept to the song and performance is exceptional. I hope everyone enjoys each part. Iroha: I’m really happy to have the opportunity to show a more grown-up side. We will respond with even better performances for our fans who always wait for us. -- The title of the single is impressive. Iroha: It means that there are many different sides we haven't shown yet, not just 'not cute'. Minju: Especially the title track 'NOT CUTE ANYMORE' is a pop genre based on reggae rhythm, which is quite different from the bright and bouncy music and concepts we have shown so far. I hope you feel cool seeing our 'NOT CUTE' transformation. -- What are the highlights of the title track 'NOT CUTE ANYMORE'? Minju: It’s a rhythmic song with a calm atmosphere, so we paid more attention to the vocals. It's a song where you can focus on the members' voices, and I liked the fresh recording process that included my true voice. Mocha: When I first heard the melody, and then when the lyrics were added, and finally when the choreography was completed, the atmosphere was completely different. Just looking at the title 'NOT CUTE ANYMORE', it seems like a strong song, but when you see the stage, it has a calm yet cool vibe. -- What should we pay attention to in the performance of the title track 'NOT CUTE ANYMORE'? Yuna: There’s a point dance where the members nod together. It’s filled with confident charm. Minju: I think the key to this performance is the expressions. If we had many bright and lovely expressions before, this time you can see ILLIT dancing with no expression. -- Please tell us if there was anything you particularly focused on during the preparation for the single. Mocha: It was about expressiveness. When we say 'NOT CUTE', you might think of a girl crush (a cool woman even from a woman's perspective), but we wanted to show our own color of 'NOT CUTE'. We paid attention to maintaining a cool attitude on stage. Wonhee: Since we are challenging a new genre, we thought a lot about how to express it. I sang while thinking about how to naturally express the unique and interesting lyrics with my voice during the recording process. Iroha: I wanted to express the calm atmosphere of the song well and paid attention to vocal expression. I hoped it would become a song that anyone could listen to easily. Above all, since it’s a different style from before, it seems like ILLIT's spectrum is expanding, and I’m looking forward to what’s next. -- The high level of participation from the members in the production stands out. Especially, Wonhee participated alone in the chorus of the title track 'NOT CUTE ANYMORE', and Yuna, Minju, and Mocha are credited in the included song 'NOT ME'. Mocha: The lyrics of 'NOT ME' include various names calling ILLIT and the members. We shared ideas together, and fortunately, some of them were reflected in the song. I think it’s meaningful to capture our true selves. Wonhee: I have also participated in the choruses of 'Magnetic' and 'Cherish (My Love)'. It was my first time doing the chorus alone, so it became an interesting and meaningful experience. Please pay attention to the chorus when you listen to 'NOT CUTE ANYMORE'. -- What kind of response do you want to achieve with this single, and what goals do you want to fulfill? Yuna: I think of 'NOT CUTE ANYMORE' as a song like cold noodles. At first, it might seem boring, but as you eat it, it has a deep addictive taste, right? I want people to know that our song has a deep charm that gets better the more you listen to it. Minju: I want to be number one on music shows. It would be proof that many people love our music, and I would be really happy if we could be number one. Mocha: I want to hear the words 'not cute'. You can’t define ILLIT just by cuteness! -- This year, we released two albums in Korea and successfully debuted in Japan. Recently, we also completed the encore performance of our first fan concert '2025 ILLIT GLITTER DAY'. Looking back on the year, how do you feel? Yuna: I’ve been running hard since the beginning of this year, and I feel that ILLIT has grown a lot and has been able to be loved by more people. I felt it was strange and grateful that more people recognized us while walking around the city. Wonhee: 2025 was a special year that I can say we spent with GLLIT (the fandom name). It was a year where we connected more deeply with GLLIT, and I will continue to show better appearances with gratitude. Iroha: I learned and grew a lot while performing on various stages. I want to meet GLLIT more next year and create more memories together. -- Please say a word to GLLIT who has been waiting for this single. Yuna: We will show you the 'not cute' side of ILLIT, so please watch over us. Please love 'NOT CUTE ANYMORE' a lot! Minju: Look forward to the cool ILLIT! Mocha: Enjoy our charm of being 'NOT CUTE' to the fullest. Wonhee: The word cute is now banned (laughs). Thinking about activities with GLLIT makes me excited. Let’s meet soon! Iroha: GLLIT! Are you ready to fall for ILLIT, who is not just cute?
ILLIT's first single 'NOT CUTE ANYMORE' has quickly climbed to 3rd place on Japan's Oricon daily singles chart, reflecting their rising popularity. The music video has garnered over 10 million views in just 29 hours, and the song's unique sound and lyrics resonate with listeners, expressing a desire to be seen beyond mere cuteness. Their performance film showcases a minimalist yet captivating style, further enhancing their appeal.
ILLIT's music video for 'NOT CUTE ANYMORE' has surpassed 10 million views, highlighting their individuality and humor. The song has ranked highly in multiple countries and received praise from music media. Additionally, their MV for 'little monster' won a prestigious award, further showcasing their creative talent. ILLIT is set to perform on KBS 2TV's 'Music Bank' soon, raising expectations for their future activities.
ILLIT has released their debut single "NOT CUTE ANYMORE" along with a music video that presents a unique and bold aesthetic. The song expresses the complex feelings of a girl who no longer wants to be seen as cute. Produced by Jasper Harris, the track features contributions from global songwriters and has sparked interest among youth through the "NOT CUTE ANYMORE" sticker challenge.
ILLIT has unveiled a preview of their upcoming single "NOT CUTE ANYMORE," heightening anticipation for their comeback. The music video teaser showcases the members' striking visuals and features a reggae-influenced pop sound. The song expresses a desire to be seen beyond cuteness, with production by Jasper Harris. Fans are participating in a sticker challenge to celebrate the release.
The 67th Japan Record Awards will be broadcast live on December 30. ILLIT won the Excellence Award for 'Almond Chocolate', &TEAM received the Special International Music Award, and BOYNEXTDOOR won Rookie of the Year. ILLIT is the first K-POP girl group to win both Rookie and Excellence awards.
ILLIT has released intriguing hints about their upcoming single 'NOT CUTE ANYMORE' and its music video, increasing excitement for their comeback. The group shared moving posters featuring intense visuals, showcasing their unique style and musical evolution. The title track, produced by Jasper Harris, expresses a desire to break free from being seen as just cute. The official teasers will be unveiled on the 21st and 23rd, with the single and music video dropping on the 24th at 6 PM.
ILLIT's agency, BELIFT LAB, has announced plans for legal action against an increase in malicious comments directed at the group and its members, particularly concerning underage individuals. They stress the seriousness of the situation and will enhance monitoring and response to protect artists' rights. They also clarify that defamatory actions will be prosecuted, regardless of attempts to delete evidence. SOURCE MUSIC has similarly noted an uptick in harmful comments towards LE SSERAFIM and plans legal measures. ILLIT is set to make a comeback with their first single on the 24th.
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