ILLIT reveals a preview of their new single "NOT CUTE ANYMORE," showcasing diverse visuals and a unique sound, set for release soon.
November/23/2025 11:47
ILLIT has released part of the sound source of their new song, which had been shrouded in mystery, raising expectations for their comeback. On the 21st, ILLIT released a teaser video for their 1st single "NOT CUTE ANYMORE" through the HYBE LABELS YouTube channel. The diverse visuals of the members catch the eye. Iroha, with her kitschy sensibility, Wonhee, overwhelming with a cool gaze through sunglasses, and Yuna, boasting a sophisticated style, are shown one after another. Following that, Minju gazes meaningfully at something, and the blonde Mocha shows a strong presence with gunfire, stirring curiosity about their story. The sound source of "NOT CUTE ANYMORE" inserted in the video leaves a deep aftertaste despite being short. The dreamy melody and rhythmic beat create a unique atmosphere. Here, ILLIT conveys the song's message with the narration "BEING CUTE DOESN'T DEFINE WHO I AM." "NOT CUTE ANYMORE" is a reggae-rhythm-based pop song that intuitively expresses the feeling of not wanting to be seen as just cute, and ILLIT is challenging a new genre through this song. Produced by Jasper Harris, who has worked on Billboard's HOT 100 No. 1 song (First Class - Jack Harlow) and Grammy-nominated tracks (Montero - Lil Nas X), it is expected to bring out ILLIT's new charm. ILLIT will release the second teaser video today (23rd). The full sound source of the new song and the music video for the title track will be released on the 24th at 6 PM. Among fans looking forward to ILLIT's comeback, the "NOT CUTE ANYMORE" sticker challenge is trending. Fans are decorating their items with stickers featuring phrases like "I am not defined by cuteness" and "Cuteness alone cannot explain me," along with the collaboration character for this single, "Little Mimi," and uploading verification shots on social media.
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On the morning of the 24th, ILLIT members Minju, Yuna, and Wonhee left Incheon International Airport for Paris Fashion Week. They also announced their first live tour, which will include 11 performances across 5 cities in Japan. Additionally, ILLIT achieved 1st place on 'Music Core,' expressing their excitement and desire to become a group that fans look forward to.
ILLIT's first live tour 'ILLIT LIVE 'PRESS START❤'' is set to begin with performances in Seoul on March 14-15, followed by five cities in Japan from June 13, and concluding in Hong Kong on August 22. The tour promises to showcase the group's growth and creativity, building on the success of their previous concerts.
ILLIT has added a trophy to their collection, winning first place on MBC's 'Show Music Core' with their song 'NOT CUTE ANYMORE'. This marks their third win on music shows. They expressed gratitude to fans for their support, which helped them achieve this milestone. The song continues to rise in the charts, recently reaching 13th place after a month-long hiatus from music shows.
On the afternoon of the 15th, ILLIT attended the opening event for the flagship store of the high jewelry brand 'Damiani' in Cheongdam-dong, Gangnam, Seoul. They also released the music video for their second digital single 'Sunday Morning,' featuring a cute and lively melody, and kicked off the event with a dance relay involving Korean and Japanese artists, along with a kendama challenge. The NHK Kohaku Uta Gassen continues to feature exciting performances this year.
ILLIT's track 'Billyeoon Goyangi (Do the Dance)' from their 3rd mini-album 'bomb' has surpassed 100 million streams on Spotify. The song captures the excitement of a first date and features unique lyrics and sharp choreography, becoming a hit among teens. It has received international acclaim and contributes to ILLIT's total of over 2.3 billion streams. Their latest digital single 'Sunday Morning' is also gaining popularity, serving as the opening theme for a TV anime.
ILLIT's new digital single 'Sunday Morning' has been released, serving as the opening theme for the anime 'Hime-sama 'Goumon' no Jikan desu' Season 2. The song captures the ups and downs of love through a J-POP ROCK style. The accompanying music video features a whimsical restaurant setting and showcases ILLIT's charm. Expectations for the song are high following their previous hits.
ILLIT has released a teaser for the music video of their upcoming digital single 'Sunday Morning', set to drop on January 13, 2026. The MV features a nostalgic restaurant setting with the group in classic uniforms, captivating fans with their charm and a catchy melody. The song, a J-POP ROCK style, explores the powerful emotions of love, and is set to be the opening theme for the anime 'Hime-sama 'Goumon' no Jikan desu' Season 2. Expectations are high for this release following their previous hit 'Almond Chocolate'.
BELIFT LAB has released a statement addressing severe stalking and privacy violations against ILLIT members. They highlighted illegal acquisition of personal information and the need for legal action, stating that despite changing travel plans for safety, stalkers still tracked the artists. The agency is committed to ensuring the safety of its artists and will take strict legal measures against offenders.
MelOn has released the '2025 Korea & Overseas Annual Chart' TOP 100, with WOODZ's 'Drowning' taking the top spot. G-DRAGON's 'HOME SWEET HOME' and BLACKPINK's 'JUMP' also rank highly, showcasing the strength of male solo artists and the rising popularity of new generation groups. The chart reflects a diverse array of successful artists and songs.
ILLIT's debut single 'NOT CUTE ANYMORE' has climbed to 10th on Billboard's 'Bubbling Under Hot 100' and has seen significant rises in global charts, indicating growing popularity. The song is also gaining traction in South Korea, with notable improvements on local charts. ILLIT is set to release their second digital single 'Sunday Morning' on January 13, which is the opening theme for the upcoming anime 'Hime-sama 'Goumon' no Jikan desu' and is expected to capture fans' hearts.
