ILLIT reveals a preview of their new single "NOT CUTE ANYMORE," showcasing diverse visuals and a unique sound, set for release soon.
November/23/2025 11:47
ILLIT has released part of the sound source of their new song, which had been shrouded in mystery, raising expectations for their comeback. On the 21st, ILLIT released a teaser video for their 1st single "NOT CUTE ANYMORE" through the HYBE LABELS YouTube channel. The diverse visuals of the members catch the eye. Iroha, with her kitschy sensibility, Wonhee, overwhelming with a cool gaze through sunglasses, and Yuna, boasting a sophisticated style, are shown one after another. Following that, Minju gazes meaningfully at something, and the blonde Mocha shows a strong presence with gunfire, stirring curiosity about their story. The sound source of "NOT CUTE ANYMORE" inserted in the video leaves a deep aftertaste despite being short. The dreamy melody and rhythmic beat create a unique atmosphere. Here, ILLIT conveys the song's message with the narration "BEING CUTE DOESN'T DEFINE WHO I AM." "NOT CUTE ANYMORE" is a reggae-rhythm-based pop song that intuitively expresses the feeling of not wanting to be seen as just cute, and ILLIT is challenging a new genre through this song. Produced by Jasper Harris, who has worked on Billboard's HOT 100 No. 1 song (First Class - Jack Harlow) and Grammy-nominated tracks (Montero - Lil Nas X), it is expected to bring out ILLIT's new charm. ILLIT will release the second teaser video today (23rd). The full sound source of the new song and the music video for the title track will be released on the 24th at 6 PM. Among fans looking forward to ILLIT's comeback, the "NOT CUTE ANYMORE" sticker challenge is trending. Fans are decorating their items with stickers featuring phrases like "I am not defined by cuteness" and "Cuteness alone cannot explain me," along with the collaboration character for this single, "Little Mimi," and uploading verification shots on social media.
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ILLIT's first single "NOT CUTE ANYMORE" has surpassed 100 million streams on Spotify, marking a significant milestone in just two months. The reggae-influenced pop song expresses a desire to be seen beyond just cuteness. With a cool vibe, it has gained popularity among fans and is trending on social media. ILLIT will embark on their first live tour across seven cities, starting in Seoul.
ILLIT has unexpectedly released the music video for their first single 'NOT CUTE ANYMORE,' featuring the track 'NOT ME.' The video captures the members' everyday life with a paparazzi-style approach, highlighting their stylish outfits and lively personalities. The song, characterized by its catchy rhythm and chic vocals, boldly discusses self-identity with the addictive phrase 'That's not my name.'
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ILLIT has been chosen as the theme song artist for the upcoming anime "Magical Sisters Lulut Lily," airing in April 2026. The song, titled "Bubee," is a dance-pop track blending Shibuya subculture and J-POP. ILLIT has previously achieved success with their songs in other anime and is gaining popularity rapidly.
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