ILLIT reveals a preview of their new single "NOT CUTE ANYMORE," showcasing diverse visuals and a unique sound, set for release soon.
November/23/2025 11:47
ILLIT has released part of the sound source of their new song, which had been shrouded in mystery, raising expectations for their comeback. On the 21st, ILLIT released a teaser video for their 1st single "NOT CUTE ANYMORE" through the HYBE LABELS YouTube channel. The diverse visuals of the members catch the eye. Iroha, with her kitschy sensibility, Wonhee, overwhelming with a cool gaze through sunglasses, and Yuna, boasting a sophisticated style, are shown one after another. Following that, Minju gazes meaningfully at something, and the blonde Mocha shows a strong presence with gunfire, stirring curiosity about their story. The sound source of "NOT CUTE ANYMORE" inserted in the video leaves a deep aftertaste despite being short. The dreamy melody and rhythmic beat create a unique atmosphere. Here, ILLIT conveys the song's message with the narration "BEING CUTE DOESN'T DEFINE WHO I AM." "NOT CUTE ANYMORE" is a reggae-rhythm-based pop song that intuitively expresses the feeling of not wanting to be seen as just cute, and ILLIT is challenging a new genre through this song. Produced by Jasper Harris, who has worked on Billboard's HOT 100 No. 1 song (First Class - Jack Harlow) and Grammy-nominated tracks (Montero - Lil Nas X), it is expected to bring out ILLIT's new charm. ILLIT will release the second teaser video today (23rd). The full sound source of the new song and the music video for the title track will be released on the 24th at 6 PM. Among fans looking forward to ILLIT's comeback, the "NOT CUTE ANYMORE" sticker challenge is trending. Fans are decorating their items with stickers featuring phrases like "I am not defined by cuteness" and "Cuteness alone cannot explain me," along with the collaboration character for this single, "Little Mimi," and uploading verification shots on social media.
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ILLIT has released intriguing hints about their upcoming single 'NOT CUTE ANYMORE' and its music video, increasing excitement for their comeback. The group shared moving posters featuring intense visuals, showcasing their unique style and musical evolution. The title track, produced by Jasper Harris, expresses a desire to break free from being seen as just cute. The official teasers will be unveiled on the 21st and 23rd, with the single and music video dropping on the 24th at 6 PM.
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ILLIT has heightened anticipation by releasing new concept photos for their debut single 'NOT CUTE ANYMORE'. The 'NOT MY NAME' version emphasizes individuality and confidence, featuring members in unique biker looks. Fans are excited about the fresh concepts, with reactions highlighting the intriguing differences from the previously released 'NOT CUTE' version. The single, which explores the theme of self-perception, will be released on the 24th, accompanied by a music video.
ILLIT has released the concept photos for their first single 'NOT CUTE ANYMORE', highlighting a new, bold image. The photos contrast their unique visuals with a vintage office backdrop. The title track, produced by Jasper Harris, expresses a desire to move beyond a cute image. The group also collaborates with Ashley Williams for stylish merchandise. More content will be released leading up to the single's launch on the 24th.
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